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Remembrance Sunday – A Rations Experiment

The saying goes ‘an army marches on its stomach’ and regularly I’m told by my boyfriend Jonathan (a military man himself) about Field Rations he uses during training exercises. Boil in the bag meals for breakfast, lunch and dinner, powdered tea and coffees and some much needed extras like biscuits, nuts and chocolate.

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Let me just get a picture of that first…

“This is on the first day when we hired our bikes…this is the view we had from our balcony… this is the loaded fries we had for lunch…”

As my boyfriend and I scrolled through the photos of our recent holiday when catching up with family a pattern quickly emerged.

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Eat Out Awards 2017

November started with a bang as the Eat Out Awards celebrated the most exciting and innovative pubs and restaurants in the country. As the leading foodservice agency, Jellybean was in attendance with myself, Susan and Laura D. there to enjoy the evening, live tweet and enjoy taking a selfie or two – you can see what we got up to using the hashtag #EatOutAwards17.

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Our Top Tips for Exhibition Stands

You have booked an exhibition stand at a conference or trade show with your ideal target audience – great! Now what? Here are our top tips to help you get the most of your stand and drive new customers to visit you:
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New York, New York

It is often said that visiting New York City will change your life.
Whether you resonate with the deep, meaningful history of Ellis Island, are awestruck by the countless musicals shown on Broadway every night or simply enjoy the hustle and bustle of Times Square – the city strikes a chord with every visitor.

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Educatering Excellence Awards 2017

When it comes to unsung heroes the world of school catering has more than its fair share, which is one of the reasons why the Educatering Excellence Awards are so important. Now in its seventh year these awards celebrate excellence across the school catering sector, with a judging panel made up of no less than twenty movers and shakers from the industry, the awards are highly coveted and recognise the great work of this often overlooked or maligned sector.

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A Long Weekend in Lisbon

I recently had the joy of visiting Lisbon – Portugal’s vibrant capital – a city perched on the edge of the River Tagus and bathed in warm September sunshine.

With a rich, seafaring heritage and situated, as it is, so close to the Atlantic, fish and seafood are the order of the day at restaurants across the city, with the infamous Bacalhau (salted cod) and Sardinhas (sardines) appearing almost ubiquitously on menus. Delve deeper though, and Lisboans know seafood on a much grander scale.

On our first evening we headed to Cervejaria Ramiro, a family-run Seafood Restaurant which started its days as a local ‘beer hall’. With warnings of hour-long queues we ventured out early and managed to get seated within about 10 minutes (although longer would have been well worth the wait). Sizzling prawns and garlicky clams were fantastic openers before we tackled the largest crab I’d ever seen – all complimented with local Sagres beer.

Lisbon also plays host to Time Out’s first food hall. Launched in May 2014, the market is a snapshot of all the best culinary offerings Portugal has to offer. Open from 10am to midnight, the market buzzes throughout the day without ever seeming to experience a ‘down-time’. Having done a thorough sweep of all the stands, we opted for Marlene Vieira, a female chef with roots in Northern Portugal with a flair for reinventing traditional Portuguese cuisine. A portion of Fried Cuttlefish and Squid Ink Risotto later and I was sold – Vieira’s dishes are absolutely fantastic.

Of course, no trip to Lisbon would be complete without paying a visit to Belém – the home of the famous Pastel de Nata. At just one euro a pop, they appear in Patisserie windows across Lisbon but Pastéis de Belém is the undisputed origin of the sweet, custard-filled tarts. Served with individual packets of icing sugar and cinnamon, sprinkle til your heart’s content and rest easy, knowing that the hilly streets of the city centre more than justify the delicious calories.

Four days in Lisbon passed in a blur of food, drink, hills, trams, tiles and sunshine. If you get a chance to visit this wonderful city, don’t pass it up – you won’t be disappointed.

Foodservice quality food awards 2017

Having spent a very enjoyable day judging back in July, I was excited head up to The Grosvenor House Hotel last night to see the winners of the Foodservice Quality Food Awards of the collect their rather impressive ‘Q’s. With bubbles flowing and guests filling up the event room there was a definite air of anticipation, as those shortlisted waited for the results to be revealed.

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lunch 2017 – Food To Go

As a leading foodservice agency, the food-to-go market, which is predicted to grow to £23.5bn by 2022* has been top of mind at Jellybean Creative for some time (as you can see from our previous blogs: here, here, and here), so it was with great interest I sat down to hear about this unabating trend from a global perspective when I visited Lunch!

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HA’s Lunch Box Day 2017

When Hospitality Action’s Lunch Box Day rolled around on Friday 22nd September, we couldn’t wait to support one of our long-term charity partners and swap our packed lunches for a Jellybean group lunch. The foodservice pr flew into action and were soon helping promote this worth event on all our social channels.

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Arena Face 2 Face

The Arena Face2Face with Alastair Stewart is a key date in the hospitality diary and has seen some of the most influential figures in the industry put through their paces by one of ITV’s most highly regarded newsreaders. This year it was the turn of Matthew Brabin, CEO of ISS UK & Ireland. Held at The Berkeley; a stunning new venue for Arena; the proceedings began with the obligatory bubbles (along with samples from sponsors Costa Coffee and Britvic) and networking, followed by a delicious three course menu from the team at The Berkeley. Then it was onto the main event, the ‘Face2Face’ interview.

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Universal Cookery & Food Festival

Last week, I had the pleasure of going to the Universal Cookery & Food Festival. The show is unique in the fact that it is held in a different location each year – a location chosen on its ‘cheffy’ merits, with this year’s being held in Padstow on the Cornish coast, famous for its sensational seafood which came through in the central themes of the show.

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It’s A Gin Thing!

As you may have noticed we recently turned 30 and what better way to celebrate than with gin! As you’d expect from a foodservice marketing agency, we had to mark it with a marketing!

Thanks to our friends at The Gin Kitchen, Jellybean took the first batch of Dancing Dragontail Gin.

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You cannot be serious. Why investment in convenience retail marketing is more important than ever.

Convenience retailers rely on, trust and act on the advice of other retailers. Ask any convenience retailer and they will tell you the same. As a marketer specialising in convenience retail trade and category communications for leading food and drinks brands, reaching and influencing convenience retailers is what myself and the Jellybean team do day in and day out. Now I could write a few thousand words here in this blog and take up a lot of your valuable time labouring the point about the rise of influencer marketing, the power of peer to peer endorsement and the role of ambassadors, but I won’t. The simple fact is… and I’ll say it again… convenience retailers, rely on, trust and act on the advice of other retailers. So, it stands to reason that food and drink brands should be really collaborating with convenience retailers and making damn sure they get retailers to be the champions of their brands.

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A reason to visit Colindale: London’s largest Oriental foodhall

In an unexpected part of London that I have never ventured to before, stands Bang Bang Oriental Foodhall. Recently opened and proclaimed as the biggest oriental foodhall in London, it boasts 30 kiosks offering a variety of different delights from every corner of Asia. As the leading foodservice pr agency, we felt obliged to check it out and report back on what is has to offer.

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The Sport & Leisure Catering Awards 2017

Tuesday night saw the great and the good of the sports and leisure catering world gather at Bafta to see who would be walking away with…no, not a Bafta, but one of the highly coveted Sports and Leisure Catering Awards. As the leading foodservice agency we were of course in attendance to hear from editor of SLC Magazine, Joe Bill and enjoy the comic musings of TV’s Mark Durden-Smith, as well as a surprise interview with Roy Westwood from Levy Restaurants (who run the catering at the O2). With sponsors set-up around the reception room, guests mingled whilst trying everything from pastries to pizza, washed down with some cold brew coffee cocktails – delicious!

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My Dairy-Free Diary

Let me preface this blog by saying that I love dairy products, and specifically I love cheese. Creamy pasta with oozing cheese, pizza with a perfect melting mozzarella, and the ultimate in indulgence, the cheese board – I can’t get enough of the stuff.

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A Hidden Gem – Mercato Metropolitano

Yesterday evening I was delighted to attend Arena’s latest event which strayed from the norm, being based in the informal setting of Mercato Metropolitano. Andrea Rasca, the founder opened up the event explaining his vision and hopes of creating a sustainable ‘shopping mall’ with a strong community feel.

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