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Two Weeks at Jellybean

As my two weeks at jellybeannear the end, it is the perfect time to reflect on my experience with food and drink design.

I was greeted on my first day by a very welcoming and friendly team, and briefed on what the next two weeks at jellybeanhad to offer. My schedule had been thoughtfully planned allowing me to spend time with both marketing and PR teams, giving me a broad understanding of each department and the work of the company as a whole.

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The Best of Brighton

Going to university and living in Brighton for the past two years and being part of such a vibrant city has been exciting and I have learned so much, including the best places to eat and drink! Whenever friends or family visit they always ask me for recommendations, so I decided it was about time to compile my top 5 restaurants and bars. During my placement at foodservice agency jellybeanI thought I’d get blogging and submit my review. It’s easy to get drawn into the fish and chip shops on the seafront, but if you want some really tasty food, here it is.

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MCA Eating Out Market Debrief

As a leading integrated food and drink agency we make it our business to keep up to date with the latest trends and dynamics in the eating out market. Part of this ongoing commitment is our membership of the MCA Forum who shared their latest report on the eating out market last week. As you can imagine this a hugely comprehensive report which covers off economic trends, operator challenges, consumer insights and much more (and well worth joining to receive). However, these are my top five take-outs from the half day briefing to help keep you in the loop when it comes to foodservice, hospitality and eating out as a whole.

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Being ‘Social’ at the Foodservice Quality Food Awards…

As a partner of the prestigious Quality Food Awards, and with a wealth of experience in foodservice – we’re a leading foodservice marketing & PR agency if you didn’t know (!) – jellybeanwas asked along to support and amplify on social media, this year’s Foodservice Quality Food Awards judging process.

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Food for Thought – The Challenger Brand Mindset

Since the days of David vs. Goliath the underdog has won out over the big guys. As the leading food and drink agency, the underdog or as we call it ‘challenger brand mind-set’ is one we love. There is nothing better than shaking-up a market with a new entrant who can re-write the rules and take no prisoners. Don’t get me wrong, there is a place for the big household names and we are lucky enough to work with a number of food and drink big boys across foodservice, convenience, retail and consumer markets, but even when we’re working with the established names we bring a challenger brand mentality to bear.

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Foodie Shots

As an avid foodie I love to eat out (all in the name of industry research of course – foodservice social media is our game after all). Part and parcel of this (in this digital age) is documenting and sharing dishes on social media. It’s a running joke that I basically have a visual diary of everything I’ve ever eaten (that looks pretty) and I’ll always be the first to get my phone out, pleading with my fellow diners to hold back until I can get just the right Dutch angle (Google it).

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Life as a bread-loving coeliac

Devastation struck at the age of 10 when I was told that I could no longer eat bread, waffles, and even doughnuts. Although my favourite foods were taken away from me, it didn’t stop me, and so began my love/hate relationship with bread. As a foodservice pr agency we thought we’d delve a little deeper into this.

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Catey Awards 2018 – A night to remember

Thanks to our friends at The Caterer, jellybeanhad the delight of attending the 35th Catey Awards at the beautiful Grosvenor House on Park Lane. Our evening was spent celebrating the finest individuals from across the UK’s restaurant, hotel, foodservice and pub & bar sectors and recognising the hard work, passion and dedication that is vital to the success of our hospitality industry.

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I Imbibed!

One of the things I’ve missed most during my time away from foodservice agency; jellybeanhas been the buzz of a trade show (for those of you who don’t know, I’ve recently returned for my fifth year at the fabulous agency). Yesterday morning, I slipped on my walking shoes (read: drinking boots), packed my iPad and printed off my visitor pass – I was off to Imbibe Live 2018.

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My First jellybeanAdventure

In January 2018 I started my new working life as a ‘bean’. After six months of learning about the foodservice pr industry and our clients I ventured out to meet with one of the leading magazines in our industry. Yes, I was off to The Caterer to showcase the new Nutella® Piping Bag.

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In it for the experience

Working at a foodservice agency has a lot of perks. Eating our regularly is just one of them. But eating out has changed considerably over the past few years. Consumer demand for Asian cuisine, home delivered food, vegetarian and vegan options, all-day eating, allergen free foods, quick but healthy options and even ‘instagram ready’ dishes are shifting the eating out landscape.

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We’ve struck gold with Moroccan Extra Virgin Olive Oil brand…

Super-premium extra virgin olive oil brand Morocco Gold, is the latest new client to join the jellybeanfood and drink agency family. The owners of the single estate extra virgin olive oil from Morocco appointed jellybeanfollowing a competitive pitch earlier this year. We are excited to be working with this luxury food brand on an integrated B2B and B2C campaign which will create widespread brand awareness and drive long-term sustainable sales through traditional retail and e-commerce channels. Here’s the low-down on this high quality oil.

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Afternoon Tea Awards

On Wednesday 20th June, MD Susan and I attended the first ever Afternoon Tea Awards, hosted at the Westminster Boating Base by our friends at H20 publishing, the good people behind, amongst others, Hotel F&B magazine.

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Drinks Trends

For an event entitled Alcohol Trends and Innovations the day’s conference included a surprising amount of content around the drive for low and no alcohol. Doubtless driven by those pesky Millennials and Gen Z lot who don’t seem to value the good old fashioned binge drinking culture my generation and those before worked so hard to establish (only joking). Equally the omnipresent march of the health and wellness trend, will have had a fair amount to do with it, as consumers look to reduce calories, drink less and generally consume more wholesome food and drink. That’s not to say volume drinking is dead, Jägermeister themselves don’t condone or promote the ‘Jägerbomb’, but there is no denying this consumer-led ritual is alive and well in UK bars and clubs. However, despite the UK having a drinking population of 30 million (the large majority of whom, 96%, drink within the recommended limits, with only around 4% straying into the realms of ‘a problem’ – I’ll refrain from naming any beans) there is an overall trend for consumers to drink less, but better, with an increased focus on the quality, provenance and brand story. Drink still plays an important part in our social culture, both out of home in bars and restaurants (on trade) and when purchased in retail to drink at home (off trade).

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Brunch with a view

Working at a leading foodservice marketing agency, I hear about amazing places to eat all the time either through insight reports, foodservice news, or indeed my fellow foodie colleagues.

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The Portuguese Steakhouse

By Jack Stevens

I’ve always believed that there is no such thing as perfection. However, I soon changed my views after dining at K.O.B by Olivier in Lisbon.

K.O.B stands for Knowledge of Beef and the restaurant lives up to its name. It isn’t your usual steakhouse; it’s more of an experience. As the leading foodservice pr agency, we take our food seriously so we thought we’d investigate.

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Time for Development Chefs to Get the Recognition they Deserve with the Foodservice Quality Food Awards

As a leading foodservice agency, we work closely with development chefs day in and day out, so it seems fitting that in our newly appointed role as PR agency to the Foodservice Quality Food Awards that we should announce a new category for 2018. Drum roll please… The Development Chef Award is aimed directly at manufacturers (rather than operators) and recognises these as-yet unsung innovators for their highly commendable work in getting NPD over the line.

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25th Craft Guild of Chefs Awards

This Monday saw the 25th anniversary of the Craft Guild of Chefs Awards held at The Grosvenor House Hotel London. Coined the ‘Oscars’ of the chef world, the awards celebrate excellence across the industry. This year’s awards ceremony was particularly special as it marked a quarter century of these prestigious accolades. The night began in style with the champagne and canapés as guests circulated the Grosvenor House mezzanine level overlooking the impressive Great Room, catching-up with old friends and new. As a leading food and drink agency we were there in force with invites from both Dewberry Redpoint and client McCormick.

As ever, jellybean the leading foodservice marketing agency were there to support the awards and report back for the jellybeanblog.

The team at the Grosvenor House had the unenviable task of catering for some of the leading chefs in the country on a grand scale (quite an ask) but they did us proud with a delicious four course dinner followed by port and cheese and of course coffee and petit fours. Then it was on to the focus of the night the awards themselves…a drum roll please for the winners…

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