In January 2018 I started my new working life as a ‘bean’. After six months of learning about the foodservice pr industry and our clients I ventured out to meet with one of the leading magazines in our industry. Yes, I was off to The Caterer to showcase the new Nutella® Piping Bag.

Now, I don’t think there is a better way to start a day than when a 1kg of Nutella® is handed to you. The team at The Caterer definitely felt the same way. I have never seen such a buzz in a room as when the piping bag was laid out in front of them. Eyes were popping and mouths were watering, they couldn’t wait to get started!

Led by fellow bean Laura, everyone was given croissants, muffins, pancakes and much more to unleash their creative piping skills on. To say we had some very innovative creations would be an understatement – who knew you could transform a muffin in to a ‘bunny’ just by using the muffin top and Nutella®!

The session ended with a competition. They were all asked to pipe their names on parchment paper using the new piping bag and I have to say there were some pretty good attempts. Obviously practising on the food had enhanced their skills dramatically. The winner was crowned and it was time to say farewell to the team who were ready to show off their new talents to the rest of the office.

All in all my first experience of meeting journalists and attending a product demonstration was nothing short of addictive. We had a great morning with the team at The Caterer and I’m now looking forward to where my next venture will take me…

Jellybean Creative is a leading foodservice agency. We help top brands with foodservice pr, foodservice marketing, digital and design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.