Portfolios Archive - Page 6 of 8 - Jellybean Creative Solutions

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28th August 2019

Frank’s & French’s City Blitz
“a great new way of getting our brands in front of our target consumer”

The Task

A national field sales sampling campaign targeted to drive sales and brand awareness in London, Manchester, Leeds and Liverpool. Focused on smaller casual dining operators offering them a free trial for both front and back of house.

After a very successful few weeks and many happy operators, the city blitz was complete. The telesales team could then focus on their follow up calls to the operators who gave consent to do so. jellybean were able to provide McCormick with valuable qualitative and quantitative feedback on their sauces and whether the operators were interested in repeat orders. This valuable data was then passed on to McCormick’s sales teams.

Frank's and French's

The Solution

A national field sales sampling campaign to drive sales and brand awareness, presenting operators with a free case of stock accompanied with a recipe booklet of how best to use the sauces both front and back of house.

Firstly, Jellybean had to identify operators McCormick envisage Frank’s RedHot Cayenne Pepper Sauce and French’s Classic Yellow Mustard to be stocked in, pinpointing smaller casual dining operators in London, Manchester, Leeds and Liverpool. Once the target operators were recognised, the routes were planned, and the team had been kitted up in the brightest yellow gear – we were ready to roll.

Jellybean decided to tackle each city over the course of three days, making surprise visits to 1,374 operators. Our team delivered the goods and asked the operators for consent of their details, key questions around the sauces they currently use and the wholesaler they typically purchase from.

After a very successful few weeks and many happy operators, the city blitz was complete. The telesales team could then focus on their follow up calls to the operators who gave consent to do so. Jellybean were able to provide McCormick with valuable qualitative and quantitative feedback on their sauces and whether the operators were interested in repeat orders. This valuable data was then passed on to McCormick’s sales teams.

The Results

Up to a 70% conversion rate of visit to active trial.

“The city blitz was a great success and this was a great new way of getting our brands in front of our target consumer - jellybean were instrumental in the recommendation of the activity and execution.”

Marketing Controller EMEA

Jellybean

28th August 2019

Hammonds
“the campaign was a superb idea”

The Task

Established over 150 years ago, Hammonds sauces are well-known by many fast food outlets and pubs throughout the UK. However, with the 1L range packaging receiving a make-over and moving to a new easy grip bottle, it was decided this was something worth shouting about.

The key objectives agreed were to reach target operators in order to:

• Build further brand awareness
• Introduce the new brand look and product format benefits

The Solution

We identified the USPs and played on the fact the bottle can also stand upside down, forming the strapline ‘The Great Taste Of Hammonds, Whichever Way You Look At It’. Using high impact creative we executed an integrated campaign across a range of touch points including trade media and PR campaign, involving print & digital display, social media, email, and aligned PR activity.

The Results

A strong launch which was well received by both the niche market it targeted and the client. Driving awareness of the brand and associated sales.

“The ‘whichever way you look at it’ campaign was a superb idea – it not only highlights the new format but also the functionality of operators having a top down bottle”

Marketing Controller EMEA

Jellybean

28th August 2019

Frank’s & French’s City Blitz
“a great new way of getting our brands in front of our target consumer”

The Task

Long-standing client McCormick Flavour Solutions, owner of the infamous Frank’s RedHot Cayenne Pepper Sauce and French’s Classic Yellow Mustard tasked Jellybean to drive trade sales of their sauces amongst independent casual dining outlets.

The key objectives agreed were:

• To build brand awareness amongst target operators.
• To convert casual dining outlets to use sauces both front and back of house.
• To encourage operators to reorder stock from one of the recommended wholesalers.

Frank's and French's

The Solution

After a very successful few weeks and many happy operators, the city blitz was complete. The telesales team could then focus on their follow up calls to the operators who gave consent to do so. Jellybean were able to provide McCormick with valuable qualitative and quantitative feedback on their sauces and whether the operators were interested in repeat orders. This valuable data was then passed on to McCormick’s sales teams.

The Results

WEEK 1: 360 visits, 206 accepted the samples (57% conversion)

WEEK 2: 536 visits, 403 accepted the samples (75% conversion)

WEEK 3: 478 visits, 334 accepted the samples (70% conversion)

The city blitz was a great success and this was a great new way of getting our brands in front of our target consumer - JBC were instrumental in the recommendation of the activity and execution

Al Thaker

Marketing Controller EMEA

Jellybean

8th August 2019

Hammonds
“the campaign was a superb idea”

The Task

The key objectives agreed were to reach target operators and:

• Build further brand awareness
• Introduce the new brand look and product format benefits

The Solution

Firstly, with this being a brand awareness campaign, we based our strategy on taking a multichannel approach in order to reach as many target operators as possible across a variety of different touch points.

We decided to run with a fully integrated media and PR campaign, involving print & digital display, social media, email, and aligned PR activity, making sure to utilise the strongest channels and to reach the target customer at various points in the customer journey.

As part of our strategy and to support the media and PR activity chosen, we also created an advert that could quickly communicate and visually demonstrate the benefits of the new bottle whilst also capturing the eye of the audience without there being a call to action.

We identified the USPs and played on the fact the bottle can also stand upside down, forming the strapline ‘The Great Taste Of Hammonds, Whichever Way You Look At It’.

The Results

Jellybean has received great feedback from the client in response to the creative and the campaign as a whole:

The campaign has achieved 40,000+ OTS YTD – A very targeted campaign reaching a niche market.

“The ‘whichever way you look at it’ campaign was a superb idea – it not only highlights the new format but also the functionality of operators having a top down bottle”

Al Thaker

Marketing Controller EMEA

Jellybean

29th July 2019

Benefits of PVC Cling Film
“counteracting the misconceptions on PVC cling film”

The Task

Life in any kitchen is never without its challenges and for the foodservice sector being sustainable is key in all areas of the business, especially in today’s ‘plastic storm’.

Wrapmaster has been trusted by professional chefs for over 20 years for their award-winning range of catering dispensers. In-light of the recent crisis over single use plastics, they set us the difficult task of creating a transparent (excuse the pun), hard hitting campaign that highlighted the benefits of using PVC cling film whilst counteracting the misconceptions on PVC cling film.

The Solution

Our solution? To create an integrated campaign that would position cling film as a necessity in the professional kitchen, highlighting the key benefits and properties such as:

• Being a natural resource-based solution
• Helps preserve food, reduce food waste and improve shelf life
• Hygienic, flexible, cost-effective and safe
• Allows produce to breathe naturally due to a high oxygen transmission
• Isolates food and protects flavour
• Versatile – with a superior cling, stretch and high strength
• Currently one of the most widely used materials for food storage

We wanted to demonstrate Wrapmaster’s market leading position, by addressing the plastic issue head on. To do this, our strategy was simple – we carried out research and quickly established that most chefs continue to rely on cling film. In fact, we found that 81% of chefs, caterers and F&B Managers say cling film is an essential tool to keep their kitchen running effectively, and the easiest and most efficient way of preserving food and reducing waste.

We then communicated our findings through Video, Print, E-Marketing, PR and Social Media. Using hard hitting facts and sharing our research findings provided the sales team with tools to counteract negativity and the misconceptions around PVC cling film which helped to educate end users on the benefits of using PVC cling film.

The Results

The overall campaign was well received by the team. It gave them a tool which they could utilise to counteract some of the negativity around the usage of PVC cling film and helped to give distributors and end users a better understanding of the need for PVC cling film in the professional kitchen.

Using a mix of proactive PR, targeting key features, as well as working with Cofresco Foodservice’s key wholesale customers and partners to extend Wrapmaster’s social media reach with blog content, the press office generated over 40 clippings and an opportunity to see of 705k.

As the campaign went so well, we’re now evolving the Benefits of PVC cling film campaign into a whole new concept around the benefits of Wrapmaster as a whole – so, watch this space…

“The campaign was a great success. It helped our distributors and end users gain a better understanding of the benefits of using PVC Cling Film. The interactive leaflet is regularly used by our distributors to communicate the benefits to chefs that order from them, and the printed leaflet has been a huge help for the sales team. In addition, the campaign itself has been instrumental in changing some misplaced conceptions surrounding PVC Cling Film. Overall, we are extremely delighted with the outcomes of the campaign and look forward to seeing the results from the Benefits are Clear project as a whole.”

Mike Lewis

Channel Marketing Manager, Foodservice, Cofresco

Jellybean

29th July 2019

Benefits of PVC Cling Film
“counteracting the misconceptions on PVC cling film”

The Task

Life in any kitchen is never without its challenges and for the foodservice sector being sustainable is key in all areas of the business, especially in today’s ‘plastic storm’.

Wrapmaster has been trusted by professional chefs for over 20 years for their award-winning range of catering dispensers. In-light of the move to reduce single use plastics, they set us the difficult task of creating a transparent (excuse the pun), hard hitting campaign that highlighted the benefits of using PVC cling film whilst addressing any misconceptions.

The Solution

Our solution? To create an integrated campaign that would position cling film as a necessity in the professional kitchen, highlighting the positives and addressing the plastic issue head on. To do this, our strategy was simple – we carried out research and quickly established that most chefs continue to rely on cling film. In fact, we found that 81% of chefs, caterers and F&B Managers say cling film is an essential tool to keep their kitchen running effectively, and the easiest and most efficient way of preserving food and reducing waste.

We then communicated our findings through video, print, e-marketing, PR and social media. Using hard hitting facts and sharing our research findings. This provided the sales team with tools to counteract negativity and the misconceptions around PVC cling film which helped to educate end users on the benefits of using PVC cling film, espcially with regard to mimising food waste, another key sustainability goal.

The Results

The campaign helped counter negativity around PVC cling film. The press office alone generated over 40 clippings and an opportunity to see of 705k. helping to effectively get the message out there. The campaign was well received by the sales team at Wrapmaster as it helped to give distributors and end users a better understanding of the need for PVC cling film in the professional kitchen.

Channel Marketing Manager

Foodservice, Cofresco

Jellybean

29th June 2019

Doughnut Time
“out of this world broadcast PR”

The Task

Capitalise on the recent Black Hole siting and National Star Wars day opportunity through bespoke doughnuts and tailored PR strategy.

The Solution

As a PR agency it’s integral that our ears are always to the ground, or in this case, on the radio… Listening in to KISS FM’s breakfast show we heard presenter, Tom Green, suggest that the first ever Black Hole sighting (The Guardian, 10.04.19) in fact looked like a doughnut floating in space. “The next thing you’ll know, Doughnut Time or Krispy Kreme will bring out the black hole doughnut” he said. This was of course an opportunity we could not miss and so we pitched the idea to the creative minds at Doughnut Time and within the working day, Doughnut Time’s limited edition Black Hole doughnut was born. We called Tom Green that night letting him know that something out of this world would be landing on his desk the very next morning and of course, a thank you for inspiring us! The next morning during KISS FM’s Breakfast show, Tom bit into his very own Black Hole doughnut. He then filmed himself heading to his nearest Doughnut Time store to see the limited edition doughnuts in store, encouraging his Instagram followers to grab one before they were all gone.

Three weeks later we were back on the radio with Doughnut Time – this time for National Star Wars day! A widely recognised day that provided us with another cause for celebration, but due to the day falling on a Saturday we had to focus on weekend shows – cue Saturday Radio Presenters (rather than Tom). We sent a press release announcing that the limited edition doughnuts had blasted in to stores along with samples of the decadent doughnuts, to a handful of key radio presenters. Using a host of Star Wars puns to honour the deliciously glazed creations, we successfully captured the attention of key presenters including Absolute Radio host Frank Skinner and the doughnuts inspired a segment on the national day and of course featured Doughnut Time’s extraordinary creation.

The Results

Black Hole Doughnut
• 2 minute 33 second feature on KISS FM Breakfast Show reaching 4,626,000 listeners
• Instagram story on KISS FM’s account reaching 166,000 users
• Tweet from KISS FM’s account reaching 606,000 users
• Black Hole doughnuts sold out!

Star Wars Doughnut
• 2 minute 40 second feature on Absolute Radio’s The Frank Skinner Show reaching 1,479,000 listeners
• Tweet from Absolute Radio account reaching 263,000 users
• Tweet from host Frank Skinner’s account reaching 86,400 users
• Instagram post from host Frank Skinner’s account reaching 7,942 users
• A Galaxy Far Far Away doughnuts sold out!

“Quick thinking and a clever proactive PR strategy is key to capturing the attention of consumer journalists. Jellybean delivered exactly this for us, reacting to a mass media news story and making it relevant for a us as confectionery brand. The coverage received on both KISS FM and Absolute Radio gave us enormous exposure, well in to the millions – something that would have been astronomically high if we’d paid for it with advertising.”

Tom Anderson

Owner, Doughnut Time

Jellybean

27th June 2019

Doughnut Time
“out of this world broadcast PR”

The Task

Capitalise on the recent Black Hole sighting and National Star Wars day opportunity through bespoke doughnuts and tailored PR strategy.

The Solution

We activated newsjacking at it’s very finest jumping on a comment made by KISS FM’s breakfast show presenter, Tom Green, suggesting that the first ever Black Hole sighting (The Guardian, 10.04.19) in fact looked like a doughnut floating in space. “The next thing you’ll know, Doughnut Time or Krispy Kreme will bring out the black hole doughnut” he said. This was of course an opportunity we could not miss and so we pitched the idea to the creative minds at Doughnut Time and within the working day, Doughnut Time’s limited edition Black Hole doughnut was born. The next morning during KISS FM’s Breakfast show, Tom bit into his very own Black Hole doughnut. He then filmed himself heading to his nearest Doughnut Time store to see the limited edition doughnuts in store, encouraging his Instagram followers to grab one before they were all gone.

Three weeks later we were back on the radio with Doughnut Time – this time for National Star Wars day! With Absolute Radio host Frank Skinner and the doughnuts which inspired a segment on the national day and of course featured Doughnut Time’s extraordinary creation.

The Results

“Quick thinking and a clever proactive PR strategy is key to capturing the attention of consumer journalists. jellybean delivered exactly this for us, reacting to a mass media news story and making it relevant for a us as confectionery brand. The coverage received on both KISS FM and Absolute Radio gave us enormous exposure, well in to the millions – something that would have been astronomically high if we’d paid for it with advertising.”

Owner, Doughnut Time

Jellybean

26th June 2019

Hobart: ‘In Tune with You…’
“what if we could leverage a 70 piece orchestra to create something truly memorable?”

The Task

As a manufacturer of class-leading cooking and dishwashing equipment, Hobart prides itself on its extremely close links with end users – constantly listening and learning to help shape and evolve its offer. We wanted to highlight this ethos in a brand-new campaign but to do so in a way that really cut through and was completely unique to anything that had gone before.

The Solution

jellybean’s creative team spotted a golden opportunity to do something completely different using an award-winning 70-piece student orchestra at Oundle School where Hobart equipment was used in the kitchen. Juxtaposing the regimented organisation of the working kitchen – and its indispensable equipment – with the togetherness of an orchestra, the centrepiece to Hobart’s year-long ‘In Tune with You’ campaign was born. A unique piece that typified the core tenets that Hobart stands for.

The video heralded the launch of Hobart’s brand-new Twitter presence, and was used across PR, including a similarly musically themed “Turn it Up” promotion, offering end users the chance to upgrade to Hobart’s highest spec machines for free.

The Results

The piece was loved by the client, its sales team, dealer network and the school’s heads. It was also held up by Hobart’s UK MD at a summit of global Hobart managers as a demonstration of the company’s innovative marketing efforts.

Proof that creative dexterity is at the heart of everything jellybean does.

Click here to see what happened behind the scenes

Jellybean

26th June 2019

Hobart: ‘In Tune with You…’
“what if we could leverage a 70 piece orchestra to create something truly memorable?”

The Task

As a manufacturer of class-leading cooking and dishwashing equipment, Hobart prides itself on its extremely close links with end users – constantly listening and learning to help shape and evolve its offer. It is a staunch champion of the independent hospitality sector and works tirelessly in collaboration with its dealer partners to help them uncover and develop new business.

Put simply, building lasting relationships with key stakeholders is something the company holds in the very highest regard.

We wanted to highlight this ethos in a brand-new campaign but do so in a way that really cut through and was completely unique to anything that had gone before.

The Solution

Quite separately to any single campaign, Jellybean had originally planned to film a PR case study at Oundle – a prestige independent school in Northamptonshire – offering a unique opportunity with 11 kitchen sites across its 14 boarding houses, each replete with Hobart cooking and warewashing equipment.

Oundle had signed off on the plan but had asked for one caveat; that their music department could write a score to accompany the piece.

This got us thinking…

When researching the school, we noticed they had an award-winning 70-piece student orchestra; what if we could somehow leverage this to create something truly memorable?

The originally planned case study was quickly turned on its head, with Jellybean’s creative team spotting a golden opportunity to do something completely different.

The Results

Juxtaposing the regimented organisation of the working kitchen – and its indispensable equipment – with the togetherness of an orchestra, the centrepiece to Hobart’s year-long ‘In Tune with You’ campaign was born. A unique piece that typified the core tenets that Hobart stands for.

While the piece was loved by the client, its sales team, dealer network and the school’s heads, it was also held up by Hobart’s UK MD at a summit of global Hobart managers as a demonstration of the company’s innovative marketing efforts.

Proof that creative dexterity is at the heart of everything Jellybean does.

Click here to see what happened behind the scenes

Jellybean

31st March 2019

McCormick Viewing Corridor
“They delivered flawlessly right from planning to execution”

The brief

jellybean were asked to support McCormick with some of the internal branding at their new manufacturing site in Peterborough, UK and as part of this project were commissioned to design and create a series of graphics to run the length of the impressive 40-metre-long viewing corridor.

The Solution

The viewing corridor features eight huge windows overlooking different areas of the factory, allowing guests to see production in real-time and understand the production process. Our task was to utilise the wall space to bring to life two key stories:

– The production story, from sourcing raw ingredients right through to production capabilities and packaging
– The Peterborough story, from breaking ground through to Net Zero construction and operations

The Results

The viewing corridor delivers an experiential element for site visitors, demonstrating site specific technology and features, whilst showcasing the sustainability and community focused goals. We are looking forward to hearing more customer feedback as the Peterborough site becomes fully operational.

“We specifically selected jellybean for this challenging and very high profile brief as we had 100% confidence in them. They delivered flawlessly right from planning to execution – as a result the branding looks stand out!”

Marketing & Sales Operations Director

Jellybean

6th March 2019

McCormick Viewing Corridor
“They delivered flawlessly right from planning to execution”

The brief

Long-standing clients and global leader in flavour, McCormick & Company Incorporated, opened its new manufacturing site in Peterborough, UK, at the end of 2021. The site has ambitions to become McCormick’s first Net Zero Carbon building and will serve as a blueprint for both operations and construction going forward.

We were asked to support McCormick with some of the internal branding at the new site, and as part of this project were commissioned to design and create a series of graphics to run the length of the 40-meter-long viewing corridor.

The Solution

The production story, from sourcing raw ingredients right through to production capabilities and packaging
The Peterborough story, from breaking ground through to Net Zero construction and operations

Working closely with the McCormick project team, and following a fact-finding factory tour, we wrote and designed these two stories using key statistics, simple descriptions, and visual illustrations. Combining this with dynamic digital content and tangible features the viewing corridor was set to become a stand-out experience for any visitor.

The Results

The viewing corridor delivers an experiential element for site visitors, demonstrating site specific technology and features, whilst showcasing the sustainability and community focused goals.

It is a place where McCormick can welcome customers, community contacts, children from local schools and colleges, as well as future customers and employees, and provide an engaging and visual learning experience.

We are looking forward to hearing more customer feedback as the Peterborough site becomes fully operational.

Al Thaker

Marketing & Sales Operations Director

Jellybean

5th March 2019

Social Sunday
“a reason to love Sundays”

the task

As part of our ’12 Days of Giving’ campaign last December, all Jellybeans were given the opportunity to donate their time to a charity of their choice. As long term friends and supporters of Hospitality Action and all the good they do for our industry, they were an obvious charity when considering who to offer our support to. To that end our studio approached them to see how we might best help and were set the brief of building a website to consolidate all the activity surrounding HA’s star fundraising enterprise, and brainchild of Jason Atherton – Social Sunday.

The concept is simple…Hospitality Action is asking restaurants, hotels and bars across the nation to help raise funds to support people who work or have worked in hospitality and find themselves in crisis, by donating the proceeds from Sunday Lunch (as Jason does) or to raise money in whatever way they choose for HA on the 7th of July (Social Sunday). Their aim is to unite the UK’s restaurant community in July to help transform hospitality lives.

the solution

Ever ready for a challenge, even if that challenge is to launch a website in an afternoon (more like a day, but who’s counting?) we chose to use the Squarespace platform and create a custom theme which would get us a good deal of the functionality we needed in a fraction of the development time. We added a calendar module to house the participating venue’s events, a blog module so HA could add the latest updates and incorporated a clever homepage module to switch out the hero images on hover, and when clicked to return the user to the homepage once they’d read the information; ensuring they go the ‘What?’ When?’ and ‘Who?’ of what Social Sunday was all about.

https://www.socialsunday.org.uk/

the results

Hospitality Action are delighted with the results and the initiative is well under way with a great number of participating restaurants on board to support Social Sunday including big names like Pollen Street Social and Dinner by Heston Blumenthal Feedback from stakeholders at the charity has been extremely positive and Jellybean is delighted to have been instrumental in helping this valuable charity continue it invaluable help towards the industry we love so much.

“The new Social Sunday website has been a crucial part of our 2019 campaign. The site is clean, simple and easy to navigate. It works well on mobile devices and the blog has enabled us to both recruit new supporters and showcase the efforts of our existing fundraisers. We have over 30 participants already signed up which is ahead of where we expected to be at this point in the campaign.”

Jeremy Gibson

Hospitality Action

Jellybean

5th March 2019

Social Sunday
“a reason to love Sundays”

the task

To create a pro bono website for charity Hospitality Action to publicise their Social Sunday initative, where restaurants, hotels and bars across the nation help raise funds to support people who work or have worked in hospitality and find themselves in crisis, by donating the proceeds from Sunday Lunch (as Jason Attherton does) or to raise money in whatever way they choose for HA on the 7th of July (Social Sunday). Their aim is to unite the UK’s restaurant community in July to help transform hospitality lives.

the solution

https://www.socialsunday.org.uk/

the results

Hospitality Action

Jellybean

26th February 2019

Maldon’s Extraordinary Christmas
“the PR figures speak for themselves”

The task

With Christmas 2020 shaping up to be very different for operators and consumers alike, we were tasked by the world’s greatest salt brand, Maldon, to run a dual campaign – one that would resonate with both a trade and consumer audience – to help unite people through moments of festive food and drink, wherever they were and whoever they were spending the time with.

The brief was to use PR to drive awareness of Maldon Salt and build understanding of how to use it as a seasoning to elevate all manner of festive recipes, recruiting new users, while nurturing seasoned home and professional chefs that know and love the brand but still seek usage inspiration.

Maldon’s Extraordinary Christmas Case Study

The Solution

Because of Maldon’s dual chef and consumer focus, Jellybean mobilised its foodservice and consumer PR arms to great effect, uniting the teams under the campaign banner of ‘Maldon’s Extraordinary Christmas’. With our expertise in the power of video and social influencers, we recruited 10 influential professional chefs – some serious up and coming cooking talents with already strong social followings – to create a series of authentic hints, tips or hacks for using Maldon to elevate festive dishes and drinks.

Chefs including Adam Byatt, Jay Morjaria, DJ BBQ, Simon Taylor, Elliot Cunningham, Lorna Maseko as well as mixologists Camille Vidal and Rich Woods, offered up bespoke video posts, curated by jellybean, to go out on Maldon’s Instagram platform throughout December in the lead up to Christmas.

VIEW THE INSTAGRAM TEASER

View the Instagram Teaser

The Results

Deliver blanket recipe coverage in coveted Christmas editions of Vegan Food and Living, Woman’s Own, Country Living, Good Homes, Love Food, Luxury Lifestyle and many more. 22 pieces of coverage in leading consumer titles – print and digital
17m opportunities to see
40,079 monthly views on Instagram

“We love working with Jellybean and really value their creativity, expertise and ability to get things done. The PR figures speak for themselves, while the video collateral was inspiring, engaging and brilliantly curated - both of these combined to strike the right note at a difficult time for both consumers and chefs while making for a really compelling festive campaign.”

Communications Executive for Maldon Salt

Jellybean

5th February 2019

Porky Whites’ Sausies Awards
“The biggest boost in brand awareness amongst new consumers in Porky Whites’ history…”

The Task

Award-winning Surrey sausage manufacturer Porky Whites appointed Jellybean to deliver an integrated PR and Social campaign to coincide with its new modern look packaging. Porky Whites briefed us to increase the brand’s profile and reach beyond its loyalist consumers in order to engage a new younger generation of consumers and people who’ve simply not heard of or tried Porky Whites before. Porky Whites had ambitious expectations of national media exposure and positive social media engagement with celebrities and influencers.

The Solution

Using a simple consumer insight that their loyalist consumers consider Porky Whites sausages to be the tastiest in the UK, we set about creating a PR and Social campaign to truly celebrate this fact and to engage high profile celebrities and influencers in the process.

With our knowledge of celebrity culture and what makes headline news, we know there is huge appetite for celebrity awards. Whether it’s the Brits, the National Television Awards or even the Spectacle Wearer of the Year – these awards never fail to grab the headlines and put the winners and sponsors into the spotlight. But with just a small budget we had to think creatively…and that’s what we did.

We decided to create and launch our own Porky Whites sponsored awards to link the UK’s tastiest sausage with the UK’s tastiest celebrities and influencers. And so, the SAUSIES Awards was born. We invited over 1,000 members of the UK public, as well as our loyalist Porky Whites fans to vote for their tastiest celebrities. Votes were cast across thirteen different tongue in cheek categories from Tastiest Male Breakfast TV presenter, Tastiest Female Radio DJ, Tastiest Celebrity Female Chef and Tastiest Breakfast TV Duo. Voters were asked to rate celebrities on their personality, behaviour, fashion sense, appearance and more.

Our celebrity winners included some of the highest profile celebrities and media stars in the UK including Phil and Holly, Ronan Keating and Ben Shephard. With these results we knew we had created a ‘banger’ of a consumer interest story with big possibilities. But without a big budget to roll out the red carpet and invite our winners to a glitzy awards ceremony, we had to do things rather differently.

After weeks of planning we announced our winners through a virtual awards ceremony. The results were shared ‘live’ on our social media platforms which enabled us to engage with our winners and relevant media outlets such as This Morning, Magic FM and Good Morning Britain directly. In doing so we knew we would be able to achieve a huge reach by grabbing the attention of a very wide audience.

To coincide with the virtual awards ceremony, stunning personalised SAUSIES trophies were hand delivered to every winner. We also simultaneously sent a press release with details of all the winners to every news desk of every leading national newspaper, magazine, online, TV and radio station in the UK.

The Results

The impact of the SAUSIES Awards is best summarised by Fran Wyatt, Director of Porky Whites who was positively sizzling about the results.

“Jellybean has surpassed our expectations for this campaign, the SAUSIES has been the best-ever retail campaign for Porky Whites in its long history. Thanks to both Jess and Neil for all of their hard work on the campaign; it was a great concept from the start and has given us some exceptional brand awareness.”

The results we achieved not only exceeded every stretching KPI we had set, they delivered well-beyond the wildest expectations of the client… and that’s something we are truly proud about.

Total reach achieved for the campaign was in excess of 81 million. Stand-out pieces of coverage included national tabloid newspaper – Daily Star, live radio – Magic FM, live national TV – Good Morning Britain, social media engagement including 40,000 views and 1,300 likes from the Good Morning Britain news clip tweet, alone.

The success continued on Porky Whites’ own social media channels. During the month of the campaign versus the previous month the number of engagements increased by 1,519%, organic impressions increased by 1,010% and followers increased by 3.8%.

An estimated value of the exposure received was in excess of £150,000 which equates to a 15:1 ROI. The campaign helped the brand achieve its biggest boost in brand awareness amongst new consumers in its long history.

Jellybean

5th February 2019

Porky Whites’ Sausies Awards
“The biggest boost in brand awareness amongst new consumers in Porky Whites’ history…”

The Task

Award-winning Surrey sausage manufacturer Porky Whites appointed jellybean to deliver an integrated PR and Social campaign to coincide with its new modern look packaging. The objective to engage a new younger generation of consumers and people who’ve simply not heard of or tried Porky Whites before.

The Solution

With our knowledge of celebrity culture and what makes headline news, we know there is huge appetite for celebrity awards. But with just a small budget we had to think creatively…and that’s what we did.

We decided to create and launch our own Porky Whites sponsored awards to link the UK’s tastiest sausage with the UK’s tastiest celebrities and influencers. And so, the SAUSIES Awards was born.

The Results

With a 15:1 ROI the campaign helped the brand achieve its biggest boost in brand awareness amongst new consumers in its long history. The impact of the SAUSIES Awards is best summarised by Fran Wyatt, Director of Porky Whites who was positively sizzling about the results. The results we achieved not only exceeded every stretching KPI we had set, they delivered well-beyond the wildest expectations of the client… and that’s something we are truly proud about.

“jellybean has surpassed our expectations for this campaign, the SAUSIES has been the best-ever retail campaign for Porky Whites in its long history. Thanks to both Jess and Neil for all of their hard work on the campaign; it was a great concept from the start and has given us some exceptional brand awareness.”

Jellybean

2nd January 2019

Russell Partnership
“an immersive and high-fidelity experience across mobile and desktop devices”

The task

Russell Partnership Collection are the UK’s leading Food, Hospitality and Technology Collection delivering creative and commercially viable results to over 600 clients across 30 countries.

In order to drive market presence and celebrate 30 years in business, they partnered with jellybean to communicate the birth of their new corporate structure and vision.

Along with literature and graphic design as part of the joint initiative, jellybean were engaged to take new webpage designs produced in-house by the Innovations Team and build a new retina-ready, responsive, fully CMS’d website.

The solution

Following a collection of internally driven workshops on strategy, vision and mission, jellybean supported the creation of the visual identity that brought the three companies together as part of the ‘Collection’ logo, but also provided a route for the three other companies to exist as colour adaptations of this. The team were creatively able to blend old with new colour ways and incorporate the founding ‘R’ and ‘P’ of Russell Partnership into each enclosure, further reinforcing the brand. Working collaboratively with Russell Partnership Collection jellybean finessed the main company logos, as well as new technology product icons. The final branding, along with their new website were launched at ‘Festival 30’ at Chandos House in London – a spectacular event celebrating 30 years of Russell Partnership Collection.

https://www.russellpartnership.com/

Jellybean

2nd January 2019

Russell Partnership
“an immersive and high-fidelity experience across mobile and desktop devices”

The task

Russell Partnership Collection are the UK’s leading Food, Hospitality and Technology Collection delivering creative and commercially viable results to over 600 clients across 30 countries.

In order to drive market presence and celebrate 30 years in business, the internal RPC Innovations Team led by Charlotte Harbour partnered with Jellybean to communicate the birth of their new corporate structure and vision – three companies who deliver international food consulting, hospitality technology development and philanthropic food support.

Along with literature and graphic design as part of the joint initiative, Jellybean were engaged to take new webpage designs produced in-house by the Innovations Team and build a new retina-ready, responsive, fully CMS’d website.

The solution

Following a collection of internally driven workshops on strategy, vision and mission Jellybean supported the creation of the visual identity that brought the three companies together as part of the ‘Collection’ logo, but also provided a route for the three other companies to exist as colour adaptations of this. The team were creatively able to blend old with new colour ways and incorporate the founding ‘R’ and ‘P’ of Russell Partnership into each enclosure, further reinforcing the brand. Working collaboratively with Russell Partnership Collection Jellybean finessed the main company logos as well as new technology product icons.

The website was built on top of WordPress and hosted on the rock solid WPENGINE digital experience platform. Full bleed, retina-ready imagery was supplied allowing Jellybean to dynamically expand the header images to snap to the viewport, delivering an immersive and high-fidelity experience across mobile and desktop devices. Full editability was required and delivered in a simple and flexible manner ensuring time effective updates going forward. The key company colours are dynamically switched as you move through the site with lazy loading animating each element in as you scroll to it to ensure optimal page load performance.

The final branding and website were launched at ‘Festival 30’ at Chandos House in London – a spectacular event celebrating 30 years of Russell Partnership Collection.

https://www.russellpartnership.com/

Jellybean

31st August 2018

Frank’s and French’s
“bringing US superbrands to a UK audience”

The Task

Long-standing client McCormick Flavour Solutions tasked Jellybean with re-launching Frank’s RedHot and French’s into UK foodservice. The super brands had recently been acquired by McCormick so work was needed to raise awareness and drive sales of the core ranges as both table-top and back-of-house solutions, particularly amongst casual dining/fast casual and leisure development chefs and decision makers.

The Solution

With a complete communication strategy needed, Jellybean first identified the USPs and key messages that made these brands stand out amongst competitors and worked this into an overarching campaign strapline with the irreverent tone people had come to expect – Give Them America’s No.1 Hot Sauce & Mustard.

With millennials driving Americana-style dining, Jellybean sought consumer insight from this target group to form strong, newsworthy messaging on the basis of statistics that operators simply couldn’t ignore.

Using this insight, as well as USPs, competitor analysis, market trends and menu recommendations, Jellybean ensured McCormick was armed with strong sales presentations to share with prospective customers.

From a PR perspective, the insight was used to drive home the importance of using branded sauces on menus while testimonials were gathered from high profile users to highlight why they choose to use Frank’s RedHot and French’s.

Recipe development and photography was developed for use across all communication elements including advertising, PR, social media, sales support, event materials etc and a microsite was launched to host all product information, key messages, recipes, brand history and a sample request form to drive leads through.

Event sponsorship was also used to facilitate sampling amongst key target groups, demonstrating the versatility of the products.

This however, is just the beginning and there is much more in the pipeline including direct mailers, online activity targeting national accounts and case studies so watch this space!

The Results

The initial activity has resulted in media and sponsorship opportunities to see of over 500,000 and a PR OTS of almost 420,000.

To date, there have been almost 50 free sample requests with many more expected over the coming weeks as activity ramps up.

Jellybean has also received incredible feedback from the client – the photography has been labelled “outstanding” and the microsite is “By far one of the best sites we’ve ever done.”

To be continued…

Jellybean

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