McCormick Peterborough Viewing Corridor

Creative / Experiential

The brief

jellybean were asked to support McCormick with some of the internal branding at their new manufacturing site in Peterborough, UK and as part of this project were commissioned to design and create a series of graphics to run the length of the impressive 40-metre-long viewing corridor.

 

 

The Solution

The viewing corridor features eight huge windows overlooking different areas of the factory, allowing guests to see production in real-time and understand the production process. Our task was to utilise the wall space to bring to life two key stories:

– The production story, from sourcing raw ingredients right through to production capabilities and packaging
– The Peterborough story, from breaking ground through to Net Zero construction and operations

 

The Results

The viewing corridor delivers an experiential element for site visitors, demonstrating site specific technology and features, whilst showcasing the sustainability and community focused goals. We are looking forward to hearing more customer feedback as the Peterborough site becomes fully operational.

“We specifically selected jellybean for this challenging and very high profile brief as we had 100% confidence in them. They delivered flawlessly right from planning to execution – as a result the branding looks stand out!”
Marketing & Sales Operations Director