Benefits of PVC Cling Film

Integrated

The Task

Life in any kitchen is never without its challenges and for the foodservice sector being sustainable is key in all areas of the business, especially in today’s ‘plastic storm’.

Wrapmaster has been trusted by professional chefs for over 20 years for their award-winning range of catering dispensers. In-light of the move to reduce single use plastics, they set us the difficult task of creating a transparent (excuse the pun), hard hitting campaign that highlighted the benefits of using PVC cling film whilst addressing any misconceptions.

Wrapmaster Logo

Life in any kitchen is never without its challenges and for the foodservice sector being sustainable is key in all areas of the business, especially in today’s ‘plastic storm’. Wrapmaster has been trusted by professional chefs for over 20 years for their award-winning range of catering dispensers. In-light of the recent crisis over single use plastics, they set us the difficult task of creating a transparent (excuse the pun), hard hitting campaign that highlighted the benefits of using PVC cling film whilst counteracting the misconceptions on PVC cling film.

Life in any kitchen is never without its challenges and for the foodservice sector being sustainable is key in all areas of the business, especially in today’s ‘plastic storm’. Wrapmaster has been trusted by professional chefs for over 20 years for their award-winning range of catering dispensers. In-light of the recent crisis over single use plastics, they set us the difficult task of creating a transparent (excuse the pun), hard hitting campaign that highlighted the benefits of using PVC cling film whilst counteracting the misconceptions on PVC cling film.


The Solution

Our solution? To create an integrated campaign that would position cling film as a necessity in the professional kitchen, highlighting the positives and addressing the plastic issue head on. To do this, our strategy was simple – we carried out research and quickly established that most chefs continue to rely on cling film. In fact, we found that 81% of chefs, caterers and F&B Managers say cling film is an essential tool to keep their kitchen running effectively, and the easiest and most efficient way of preserving food and reducing waste.

We then communicated our findings through video, print, e-marketing, PR and social media. Using hard hitting facts and sharing our research findings. This provided the sales team with tools to counteract negativity and the misconceptions around PVC cling film which helped to educate end users on the benefits of using PVC cling film, espcially with regard to mimising food waste, another key sustainability goal.

The Results

The campaign helped counter negativity around PVC cling film. The press office alone generated over 40 clippings and an opportunity to see of 705k. helping to effectively get the message out there. The campaign was well received by the sales team at Wrapmaster as it helped to give distributors and end users a better understanding of the need for PVC cling film in the professional kitchen.

“The campaign was a great success. It helped our distributors and end users gain a better understanding of the benefits of using PVC Cling Film. The interactive leaflet is regularly used by our distributors to communicate the benefits to chefs that order from them, and the printed leaflet has been a huge help for the sales team. In addition, the campaign itself has been instrumental in changing some misplaced conceptions surrounding PVC Cling Film. Overall, we are extremely delighted with the outcomes of the campaign and look forward to seeing the results from the Benefits are Clear project as a whole.”
Channel Marketing Manager
Foodservice, Cofresco

Jellybean Creative Solutions

jellybean is an award-winning independent food and drink integrated marketing agency, specialising in foodservice, convenience retail, trade FMCG and consumer. Offering a one-stop-shop, from consultancy to activation across design, marketing, PR, social and digital communications.

Contact Details…
  • Jellybean Creative Solutions,
    15-17 The Crescent,
    Leatherhead,
    Surrey
    KT22 8DY
  • +44 (0)1372 227950
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