The Task
As a manufacturer of class-leading cooking and dishwashing equipment, Hobart prides itself on its extremely close links with end users – constantly listening and learning to help shape and evolve its offer. We wanted to highlight this ethos in a brand-new campaign but to do so in a way that really cut through and was completely unique to anything that had gone before.
The Solution
jellybean’s creative team spotted a golden opportunity to do something completely different using an award-winning 70-piece student orchestra at Oundle School where Hobart equipment was used in the kitchen. Juxtaposing the regimented organisation of the working kitchen – and its indispensable equipment – with the togetherness of an orchestra, the centrepiece to Hobart’s year-long ‘In Tune with You’ campaign was born. A unique piece that typified the core tenets that Hobart stands for.
The video heralded the launch of Hobart’s brand-new Twitter presence, and was used across PR, including a similarly musically themed “Turn it Up” promotion, offering end users the chance to upgrade to Hobart’s highest spec machines for free.
The Results
The piece was loved by the client, its sales team, dealer network and the school’s heads. It was also held up by Hobart’s UK MD at a summit of global Hobart managers as a demonstration of the company’s innovative marketing efforts.
Proof that creative dexterity is at the heart of everything jellybean does.
