Established over 150 years ago, Hammonds sauces are well-known by many fast food outlets and pubs throughout the UK. However, with the 1L range packaging receiving a make-over and moving to a new easy grip bottle, it was decided this was something worth shouting about.
The key objectives agreed were to reach target operators in order to:
• Build further brand awareness
• Introduce the new brand look and product format benefits
We identified the USPs and played on the fact the bottle can also stand upside down, forming the strapline ‘The Great Taste Of Hammonds, Whichever Way You Look At It’. Using high impact creative we executed an integrated campaign across a range of touch points including trade media and PR campaign, involving print & digital display, social media, email, and aligned PR activity.
A strong launch which was well received by both the niche market it targeted and the client. Driving awareness of the brand and associated sales.