Hammonds – Whichever Way You Look At It


The Task

Established over 150 years ago, Hammonds sauces are well-known by many fast food outlets and pubs throughout the UK. However, with the 1L range packaging receiving a make-over and moving to a new easy grip bottle, it was decided this was something worth shouting about.

The key objectives agreed were to reach target operators in order to:

• Build further brand awareness
• Introduce the new brand look and product format benefits

The Solution

We identified the USPs and played on the fact the bottle can also stand upside down, forming the strapline ‘The Great Taste Of Hammonds, Whichever Way You Look At It’. Using high impact creative we executed an integrated campaign across a range of touch points including trade media and PR campaign, involving print & digital display, social media, email, and aligned PR activity.

The Results

A strong launch which was well received by both the niche market it targeted and the client. Driving awareness of the brand and associated sales.

“The ‘whichever way you look at it’ campaign was a superb idea – it not only highlights the new format but also the functionality of operators having a top down bottle”
Marketing Controller EMEA

Jellybean Creative Solutions

jellybean is an award-winning independent food and drink integrated marketing agency, specialising in foodservice, convenience retail, trade FMCG and consumer. Offering a one-stop-shop, from consultancy to activation across design, marketing, PR, social and digital communications.

Contact Details…
  • Jellybean Creative Solutions,
    15-17 The Crescent,
    KT22 8DY
  • +44 (0)1372 227950
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