Russell Partnership Collection are the UK’s leading Food, Hospitality and Technology Collection delivering creative and commercially viable results to over 600 clients across 30 countries.
In order to drive market presence and celebrate 30 years in business, they partnered with jellybean to communicate the birth of their new corporate structure and vision.
Along with literature and graphic design as part of the joint initiative, jellybean were engaged to take new webpage designs produced in-house by the Innovations Team and build a new retina-ready, responsive, fully CMS’d website.
Following a collection of internally driven workshops on strategy, vision and mission, jellybean supported the creation of the visual identity that brought the three companies together as part of the ‘Collection’ logo, but also provided a route for the three other companies to exist as colour adaptations of this. The team were creatively able to blend old with new colour ways and incorporate the founding ‘R’ and ‘P’ of Russell Partnership into each enclosure, further reinforcing the brand. Working collaboratively with Russell Partnership Collection jellybean finessed the main company logos, as well as new technology product icons. The final branding, along with their new website were launched at ‘Festival 30’ at Chandos House in London – a spectacular event celebrating 30 years of Russell Partnership Collection.