Russell Partnership Collection are the UK’s leading Food, Hospitality and Technology Collection delivering creative and commercially viable results to over 600 clients across 30 countries.
In order to drive market presence and celebrate 30 years in business, the internal RPC Innovations Team led by Charlotte Harbour partnered with Jellybean to communicate the birth of their new corporate structure and vision – three companies who deliver international food consulting, hospitality technology development and philanthropic food support.
Along with literature and graphic design as part of the joint initiative, Jellybean were engaged to take new webpage designs produced in-house by the Innovations Team and build a new retina-ready, responsive, fully CMS’d website.
Following a collection of internally driven workshops on strategy, vision and mission Jellybean supported the creation of the visual identity that brought the three companies together as part of the ‘Collection’ logo, but also provided a route for the three other companies to exist as colour adaptations of this. The team were creatively able to blend old with new colour ways and incorporate the founding ‘R’ and ‘P’ of Russell Partnership into each enclosure, further reinforcing the brand. Working collaboratively with Russell Partnership Collection Jellybean finessed the main company logos as well as new technology product icons.
The website was built on top of WordPress and hosted on the rock solid WPENGINE digital experience platform. Full bleed, retina-ready imagery was supplied allowing Jellybean to dynamically expand the header images to snap to the viewport, delivering an immersive and high-fidelity experience across mobile and desktop devices. Full editability was required and delivered in a simple and flexible manner ensuring time effective updates going forward. The key company colours are dynamically switched as you move through the site with lazy loading animating each element in as you scroll to it to ensure optimal page load performance.
The final branding and website were launched at ‘Festival 30’ at Chandos House in London – a spectacular event celebrating 30 years of Russell Partnership Collection.