Portfolios Archive - Jellybean Creative Solutions

Blog Archives

28th May 2026

Hobart Hoods Campaign
A campaign we could genuinely be proud of.

the task

Hobart Equipment turned to jellybean to deliver a full-scale launch campaign for its next generation Hood-Type dishwasher range. The brief was to reach two distinct audiences – end users across foodservice, education and government, and the all-important dealer network. The campaign needed to reinforce Hobart’s reputation as an innovator while clearly communicating the commercial and operational benefits of the new range.

the solution

jellybean delivered a comprehensive multi-channel campaign. This integrated approach directly targeted both audiences across digital media, email marketing, print media, PR, social assets and Google PPC. Whilst the sales team was armed with digital sales support literature, high impact national account presentation, sales crib sheets, exhibition graphic, webinar invites, and an email signature banner, helping to ensure the team was ready to hit the ground running at launch.

the results

The campaign delivered strong results across every channel. PPC performance improved significantly month on month as targeting was refined, driving qualified traffic to the hoods landing page, which became the most visited section of the Hobart website over the campaign period. Trade media and partner activity generated substantial reach across the key foodservice titles and associations, as well as targeted PR which secured strong coverage – reinforcing the launch message with the right audiences at the right time.

jellybean took our brief and turned it into a campaign we could be genuinely proud of. Our long-term partnership meant that jellybean truly understood our business and the brief. As ever, the campaign was delivered brilliantly and the fact that the hoods page is now the most visited section of our website says it all. Great job all round.

Head of Marketing, Hobart UK

Jellybean

23rd April 2026

Yeo Valley Pro Website
foodservice credibility and a digital presence to match.

the task

Yeo Valley is one of Britain’s most recognised dairy brands, but its wholesale and foodservice division lacked a dedicated digital presence where chefs, caterers and distributors could find product information, locate stockists and access campaign content.

Yeo Valley tasked jellybean with creating a proper digital home for Yeo Valley Professional. The brief was clear: build an on-brand website that spoke directly to foodservice operators and buyers, gave them the product information they needed, and told them where to get hold of the range. It also needed provide a portal for their foodservice campaigns and give the foodservice team a platform for news and updates.

Yeo Valley Professional Marketing Agency

the solution

jellybean handled the project from concept to launch – including copywriting, design and a full website build for www.yeovalleypro.co.uk, with our in-house team covering every stage.

On the design side, we took cues from Yeo Valley’s established retail identity but adapted them to give the professional arm its own distinct visual language. The result kept the brand’s characteristic warmth and organic feel whilst communicating with the clarity and directness that a professional foodservice audience expects.

The copy was written specifically for chefs, buyers and operators who needed facts, as well as an understanding of the brand and its story. We presented the full product range with clear information on formats and stockists. Anyone landing on the site could find what they needed quickly by navigating via their relevant sector, with tailored product recommendations across not just the Yeo Valley Organic range but also Ubley and Tideford Organics brands.

Beyond the core sector, brand and product pages, the site included a blog section to house news and campaign content, giving the Yeo Valley Professional team an owned channel to publish their latest news and updates via the user-friendly CMS system.

the results

The launch of yeovalleypro.co.uk gave Yeo Valley Professional a dedicated trade platform for the first time, reflecting the brand’s focus on the wholesale and foodservice channel. Offering foodservice professionals a single destination to explore the foodservice range, check stockist information and engage with the brand.

A brand with real foodservice credibility now had a digital presence to match.

Jellybean

20th April 2026

Booker Catering: Bringing a Rebrand to Life
racking up views

the task

Booker Catering had rebranded its own-brand range and was bringing two refreshed product lines to market – frozen desserts and squeezy sauces. They needed launch videos for both that showed off the quality of the new products and gave operators a reason to get excited.

Booker Catering: Bringing a Rebrand to Life

the solution

Two launch videos, two completely different creative approaches.

For the desserts range, we created a stop-motion piece shot exclusively top-down. 15 scenes across the full range – sticky toffee pudding with sauce poured on top, chocolate fondant sliced open to show the molten centre, New York cheesecake with a fork cutting through to the crumble. We layered in seasonal moments too: a birthday cake with candles, a glass raised in a toast, a Christmas cracker. The food does the talking.

The sauces video went in a completely different direction. Three new SKUs – Coronation Mayo, Korean BBQ and Buttermilk Ranch – each shot in extreme slow motion, falling down the screen against a bold contrasting background, before snapping back to real time as the sauce lands. Coronation Mayo on a chicken naan. Korean BBQ loaded on chips. Buttermilk Ranch coating hot honey chicken tacos.

Punchy, visual and built for social.

the results

Both videos landed with real impact, racking up views and watch time that proved the creative approach was right.

Over 130,000 total video views across desserts and sauces launch videos
80,000 total reach on Booker Catering owned channels
Over 5.5 hours watch time

Jellybean

10th March 2026

The Big Frank: Wingmans x Frank’s RedHot Spicy Mayo
FLOOD OF “BRING IT BACK” DMS

the task

Frank’s RedHot has been the beloved sauce behind Buffalo wings since 1964. Sixty years later, McCormick took that iconic heat and combined it into a creamy mayonnaise. As part of this launch, we wanted to prove Frank’s RedHot Spicy Mayo’s place on menus. A condiment that could elevate a dish, drive footfall and get people talking. The ask: partner with a QSR operator and make some noise.

the solution

We found the perfect match with Wingmans.

Wingmans built its reputation on comfort food with fusion flavour. Their crowd are flavour-chasers. They queue for the heat, crunch and sauce that doesn’t play it safe.

Wingmans current sauces run from gochujang peanut butter drizzle with chilli lime mayo to Shanghai oriental, and truffle buffalo. They understand the science behind playful blends – sweet, salty, savoury, swavoury – you name it. The brand carries real credibility with a passionate, food-literate crowd in London – the kind of audience that posts, shares and comes back specifically because of what’s on the menu.

Working with co-founder Ben Ford, we developed The Big Frank: a crispy chicken thigh drizzled with hot honey, served in golden brioche with smoky bacon jam, American cheese, pickled onions and of course – Frank’s RedHot Spicy Mayo. A proper sandwich built around a sauce that takes the lead.

The Big Frank launched as a two-week special, 500 units – creating urgency and gave the promotion a natural story: get it before it’s gone.

We produced a video case study to amplify the collaboration across both brands’ social channels, showing the product in action and letting the food do the talking. Wingmans posted across Instagram, tagging both brands and leaning into the heat-forward messaging that their community responds to.

the results

The 500-unit cap sold out within the first week. Demand ran so far ahead of supply that Wingmans received a wave of “bring it back” messages. So, we restocked immediately and sold another 423… totalling 923 delicious sandwiches sold across the two-week window.

And crucially, as per our remit, the partnership got people talking…

254k opportunities to see via the six invited influencers
73k+ impressions on owned channels
1,768 engagements
3.12% engagement rate
85 saves

“Our customers want heat, crunch and sauce that doesn't play it safe. Frank's RedHot Mayo delivered on all fronts. It clung to the crispy chicken just right, played beautifully with the pickles and smoky bacon jam, and gave every bite that fiery creaminess. We saw an increase in footfall as well as average spend and have had a flood of 'bring it back' DMs. That’s the kind of impact you dream of with an LTO”

Ben Ford, Co-Founder, Wingmans

The result wasn’t just sales data. It was proof that the product performs exceptionally in a QSR environment, resonates with a passionate food audience and – critically – creates the kind of demand that outlasts the promotion itself. Creating a great case study for the McCormick team to demonstrate the potential of this NPD in the QSR sector.

Jellybean

4th March 2026

Wrapmaster^® Waste Reduction Calculator
“an invaluable tool for both our sales teams and customers”

the task

Bring to life Wrapmaster^®‘s waste reduction calculations to create an intuitive, user-friendly, digital tool to clearly demonstrate the food wrap savings professional kitchens could make by switching from cutter boxes to Wrapmaster^® dispensers.

the solution

Wrapmaster^® provided the core formulas and data, and from there our digital team transformed a complex spreadsheet into a seamless, interactive, online calculator.

Users simply input their details and the tool instantly calculates potential savings when switching to Wrapmaster^®. Once the technical foundations were in place, the challenge shifted to design: the calculator needed to be clear, intuitive and effective even when used independently, without guidance from a Wrapmaster^® sales rep.

We created a clean, on-brand interface that prioritises user experience, ensuring the calculator is simple to navigate and results are clear and easy to understand. We also built functionality for users to download their results as a PDF – making it easy for sales teams and customers to share or reference later.

To help chefs and buyers visualise the savings we developed an ‘equivalent savings’ feature. Rather than presenting a raw figure such as 5kg of waste saved, we contextualised it with a relatable comparison i.e. how many rolls of food wrap this equates to. This extra layer of interpretation helps users understand the real-world impact of their savings at a glance.

the results

Wrapmaster^® now has a fully functioning, easy to use online calculator that supports both their sales teams and their customers. Within 10 months of going live, the UK calculator was viewed over 570 times. On the back of the UK’s success, we’ve also developed tailored versions for multiple European languages and the US market – expanding its global reach and value.

“jellybean took our calculator concept and transformed it into an invaluable tool for both our sales teams and customers. They understood the challenge of converting complex spreadsheet formulas into something genuinely user-friendly and intuitive. The thoughtful design touches - like the 'equivalent savings' feature and downloadable PDFs – have taken the calculator to the next level. It's become an essential part of how we demonstrate value to our customers and support our teams in the field.”

Head of Foodservice Marketing and NPD, Cofresco Foodservice (brand owners of Wrapmaster®)

Jellybean

27th February 2026

The Hungry Boar – Social Media Management
“real personality, a genuine community”

the task

Social media for a new brand has to work hard. Not just look good, but actually build something. For The Hungry Boar, that meant creating a presence with real personality, a genuine community and content that gave people a reason to stick around.

The Hungry Boar launched in March 2025 with no existing social following and no existing community to tap into. From day one, we were building from scratch across Instagram and TikTok, with social playing a key role in a wider marketing programme that also included live events, sampling and paid advertising.

The objectives were straightforward: build awareness quickly, establish Sticklers as a bold, protein-rich snack that fitted naturally into everyday life, and create a social presence that felt worth following.

The Hungry Boar – Social Media Management

the solution

We took full ownership of content creation and channel management across both platforms – from creative direction and caption writing to community management and paid activity.

From the outset, we treated social as a two-way conversation rather than a broadcast channel. Community management shaped everything, starting at the ideation stage, with formats and topics designed to invite engagement rather than just impressions. Content followed an 80/20 split between entertaining, educational and engaging posts and more product-led material, anchored by clear content pillars while staying reactive and platform-native.

Paid social ran alongside organic throughout the year, with spend focused on amplifying what was already resonating. Giveaways timed around key moments, plus a mix of paid and gifted influencer partnerships, supported reach and follower growth.

the results

From zero in March 2025, the channel scaled rapidly to establish a meaningful community presence. Follower growth tracked ahead of category benchmarks, with total views surpassing the 400K mark. Giveaway activity reached a combined audience in the tens of thousands, and the influencer programme engaged over 100 creators – spanning both paid and gifted partnerships – with a collective reach exceeding two million followers and generating significant verified review activity.

Building a social presence from scratch takes time, consistency and a clear point of view. For The Hungry Boar, the priority in year one was simple: get the brand in front of as many relevant people as possible. By combining strong organic content with paid support, influencer partnerships and well-timed giveaways, we were able to grow reach steadily across the year and lay the foundations for a brand that people recognise and remember.

Jellybean

27th February 2026

The Hungry Boar – Influencer Marketing
“rooted in genuine product love”

the task

When a brand is brand new, reach alone isn’t enough. You need people who actually believe in what you’re selling. For The Hungry Boar and its Sticklers, that meant finding real fans, getting the product into their hands, and letting them do the talking.

The Hungry Boar launched in March 2025, which meant building a community entirely from scratch. Working with content creators was a central part of how we did that.

Our goal was simple: find creators who aligned with The Hungry Boar’s bold, playful spirit, get Sticklers into their hands, and let their authentic reactions do the talking. From there, we wanted those voices to reach new audiences and lay the foundations for long-term brand credibility.

the solution

We built a two-tier influencer strategy combining gifted and paid creator partnerships, spread across the year to support different stages of brand growth. Both tiers were built around the same idea: real content, from people who meant it.

The gifted campaign prioritised authenticity above all else. We invited creators to receive Sticklers and share their reactions entirely on their own terms. No scripts, no forced messaging. The result was a wave of genuine, personality-led content from people who became real fans of the product once they tried it.

Alongside this, a targeted paid campaign allowed us to work more closely with a smaller group of carefully selected creators across Instagram and TikTok, chosen for their engaged audiences and ability to deliver content that felt native to their platforms and true to The Hungry Boar’s tone.

the results

Influencer marketing played a key role in building brand awareness and credibility during Sticklers’ first year. The programme delivered a combined reach of over two million, strong video view numbers, and an above-average engagement rate – alongside a meaningful uplift in mailing list sign-ups driven by the gifted campaign.

That campaign also generated dozens of verified Trustpilot reviews from real customers who tried the product off their own back. For a new brand still building its reputation, that kind of social proof carries genuine weight.

The approach worked because it was rooted in genuine product love rather than paid reach alone. By combining grassroots creator seeding with targeted paid partnerships, we were able to give Sticklers a credible introduction to market and build the kind of early community that supports long-term growth.

Jellybean

23rd February 2026

Typhoo: Fear Free at Shelf
“clear and unified retail expression”

the task

In 2024, Typhoo undertook a major brand repositioning centred around its new ‘Fear Free Tea’ platform, a bold commitment to ethical sourcing, women’s safety, and industry leadership.

The repositioning represented more than a new campaign; it signalled a transformation in tone, messaging and visual identity. The challenge lay in translating this purpose-led platform into the retail environment, ensuring it delivered clarity, confidence and stand-out at shelf, while remaining compliant within varied retailer frameworks.

Typhoo needed a partner who could bring the new positioning to life consistently across every shopper touchpoint, from digital retail media to in-store activation, without losing the integrity or ambition of the brand story.

the solution

Jellybean partnered closely with Typhoo to interpret the Fear Free positioning into a cohesive suite of shopper marketing assets designed for rollout across multiple retailers. Our role was to bridge brand and retail, preserving the integrity of the new brand narrative while optimising creative for high-impact retail assets.

Guided by Typhoo’s mission-led messaging, highlighting ethical sourcing, industry accountability, and improved product quality, we created bold, highly legible assets designed to cut through the noise of busy retail environments and command attention at shelf.

We developed a comprehensive toolkit of shopper assets across major UK retailers including Tesco, Asda, Morrisons and Ocado. The scope spanned both digital and in-store channels to ensure consistency throughout the shopper journey.

Activation assets included:

Retail media display banners
Search and category placements
Large-format in-store signage
Trolley and aisle media
Shelf-edge communication
Printed advertising

Alongside campaign-specific materials, we created a core asset library to support ongoing retailer activity and maintain long-term visual cohesion.

Each asset was carefully adapted to retailer specifications while retaining the strength of Typhoo’s refreshed identity, ensuring the Fear Free narrative translated clearly and confidently wherever shoppers encountered the brand.

the results

The rollout established a clear and unified retail expression of Typhoo’s Fear Free positioning across multiple channels and environments. Retail-ready creative enabled efficient cross-channel deployment, supporting the relaunch with assets that balanced purpose-driven messaging with strong shelf visibility.

By translating a complex brand repositioning into practical shopper communications, Jellybean enabled Typhoo’s new identity to move seamlessly from brand platform to retail execution, reinforcing credibility, clarity, and impact at the point of purchase.

Jellybean

18th February 2026

Launching Supermalt Stout in the Retail Trade
“above and beyond to provide exceptional service”

the task

Supermalt, the UK’s leading malt drink brand, approached us to launch their first alcoholic beverage – the Supermalt Stout – in the retail trade, to support national supermarket listings.

A bold 7.7% ABV Stout, the new beverage marked Supermalt’s debut in the Beers, Wines & Spirits category. At a time when stout was booming, our goal was to drive buzz and retailer awareness around the NPD through a standout trade PR campaign, capturing the attention of retailers nationwide, alongside POS development and shopper marketing.

Launching Supermalt Stout in the Retail Trade

the solution

Using industry insights on the growth of consumer appetite for stout, we crafted an attention grabbing press release to engage the grocery and convenience store trade media. Utilising our extensive network of press contacts, we delivered earned coverage across all major retail trade publications, generating excitement and buzz amongst the retailing community.

In addition, we executed media sampling activity, ensuring bottles of the Supermalt Stout landed in the right hands of influential journalists and writers across the industry driving further awareness and word of mouth in the right circles.

To support our earned media campaign, we also planned and managed a full paid media plan across three top tier trade titles. From negotiating budgets, to writing copy and designing impactful visuals, we delivered a superb package of media featuring standout coverage and reaching our target audience across print and digital.

Building on the launch success, during phase two of the campaign, we created retailer case studies in partnership with two convenience store ‘influencers’, known for their presence within their communities. Our retail partners trialled selling the stout for three months, monitoring sales patterns and profits before sharing their experiences with us. The results were fascinating, leading to intriguing insights and selling tips for other retailers. We used the case studies within our paid media plan, creating a dedicated e-shot with top trade title Talking Retail generating huge reach to the right audience.

To maximise in-store impact and drive sales pull-through at shelf, we developed a comprehensive POS toolkit tailored specifically for the convenience channel. Understanding that convenience operators need flexible, high-impact materials that work within limited space, we created a range of POS assets that clearly communicated Supermalt Stout’s premium positioning and 7.7% ABV strength, while maintaining strong brand consistency with the wider Supermalt family. The toolkit was distributed to a variety of convenience stores across the UK, including our retailer case study partners, who reported that the POS materials successfully sparked in-store conversations with shoppers, educated customers about the new product, and directly contributed to increased sales and trial. The eye-catching designs and clear messaging enabled operators to confidently merchandise Supermalt Stout, positioning it as a must-stock NPD within the booming stout category.

the results

17 pieces of press coverage in the retail trade media including The Grocer, Retail Times, Scottish Local Retailer, Grocery Gazette, Talking Retail, Just Drinks, Asian Trader, Grocery Trader, Better Retailing, Convenience Store and Wholesale Manager resulting in a reach of 215 million.

14 pieces of paid media across three titles including Talking Retail, Convenience Store and Better Retailing resulting in 9,514 site visits, 387,684 impressions, and an impressive 3.4% click-through rate.

15 trade journalists sampled the NPD from titles including The Grocer, Talking Retail, Convenience Store, Retail Times, Better Wholesaling and Asian Trader.

Jellybean has been instrumental in the successful launch of Supermalt Stout. The coverage we have received for the campaign has been outstanding and
the team has gone above and beyond to provide exceptional service across all platforms. We are looking forward to widening our scope with Jellybean in 2026!

Marketing Manager at Royal Unibrew

Jellybean

9th February 2026

The Hungry Boar Summer Events
“a true extension of the team”

the task

The Hungry Boar launched in March 2025, and by April, the brand had already kicked off an ambitious programme of live event activity to rapidly build momentum in-market.

In its first year, the objective was threefold:

To drive large-scale product sampling with consumers
To introduce Sticklers to key retailers and buyers through face-to-face engagement
To establish Sticklers as a protein-rich, on-the-go snack, perfectly suited to pubs, bars and everyday snacking

To achieve this, The Hungry Boar activated across a carefully selected mix of consumer-facing and trade-led events throughout 2025.

the solution

To maximise reach, trial and impact, we worked as a true extension of The Hungry Boar team, bringing the brand to life through best-in-class event activation.

We supported The Hungry Boar in delivering a series of nationwide events, spanning major food festivals and key retail trade shows, taking responsibility for activation strategy, logistics and on-the-ground delivery.

Events activated in 2025

Trade-focused events

Barcode
Booker Retail Show
LUNCH!
Blakemore
Bestway
IFE
The Pub Show

Consumer & mixed audience events

Pub in the Park: Marlow, London, Reigate & St Albans
BrewLDN (consumer and trade sessions)

Stand & experience design

We aided in the development of an impactful yet cost-savvy custom stand, with three flexible configurations to suit different event formats, alongside a shell scheme option for selected trade shows. This ensured consistent branding while remaining adaptable across venues and audiences, while remaining operationally efficient.

We also orchestrated the operational and logistical planning in collaboration with specialist event partners, overseeing documentation management, timeline coordination, and on-the-day execution.

Sampling strategy

Sampling was the core driver of the activity, designed to make trial fast, memorable and scalable.

Up to 40,000 packs sampled across all events
Full-size packs were distributed at trade events, allowing buyers and retailers to fully familiarise themselves with the product and support listing conversations
Single Sticklers served in cups via hawker trays at consumer events, enabling rapid sampling and immediate taste impact for large crowds

At consumer events, sampling was supported by on-stand sales, with a compelling “2 for £2” show offer to encourage impulse purchase and bulk buying. Across the four Pub in the Park events, a total of 1,579 Sticklers were sold to attendees. outperforming typical FMCG sampling benchmarks, demonstrating that Sticklers has strong consumer appeal and is well-positioned to scale further at future event

Interactive engagement

To maximise footfall and increase dwell time, the stand featured playful, brand-led gamification designed to leave attendees with a lasting impression of the brand.

Hoopla game: a 3D-printed boar’s head with tusks, where participants threw hoops to win tiered prizes
Velcro target game with mini spears, used primarily at trade events to spark conversation and break the ice with buyers

Prizes included Custom branded merchandise and product, ensuring participants left with a tangible keepsake of The Hungry Boar and reinforcing positive brand recall.

These interactive elements successfully increased dwell time at the stand, strengthened brand recognisability and ensured attendees left with a positive, memorable experience.

the results

The 2025 events programme delivered strong visibility, engagement and trial across both consumer and trade audiences.

Up to 40,000 Sticklers sampled across consumer and trade events
High footfall and standout engagement at Pub in the Park and BrewLDN
Strong uptake of the 2 for £2 promotion, driving on-the-day sales and repeat purchasing
Positive feedback from both consumers and retailers on taste, format and versatility

Total estimated OTS / event footfall: 177,300 visitors

Social & content performance

Event activity was supported by organic social coverage across The Hungry Boar’s own channels, including:

Event recap reels and stories
Vox pop content filmed live at events

Vox pop and event recap reels delivered standout performance, achieving over 35,800 views and a 0.6% engagement rate. By capturing genuine consumer reactions, the content resonated with audiences and showed how live event activations continued to drive engagement long after the events had ended.

Trade impact

Events created valuable face-to-face opportunities with buyers and retailers, helping to:

Support listing with existing wholesalers
Build relationships with key retail buyers
Drive sales pull-through across the trade

Jellybean

5th February 2026

Mutti x Napoli on the Road Pop Up
“brilliant activation that truly performed”

the task

To drive brand awareness and encourage trial of Mutti products while building brand affinity through an extraordinary brand partnership.

the solution

We created an unmissable brand experience that brought Mutti’s Italian heritage to life through an extraordinary partnership with Napoli on the Road, Europe’s premier pizzeria. The two-day pop-up activation transformed London’s South Bank into a celebration of authentic Italian craftsmanship, delivering both trial and brand elevation in equal measure.

At the heart of the experience stood a custom-designed co-branded pizza van at Observation Point, one of London’s highest-footfall locations. Here, award-winning pizzaiolo Michele Pascarella – founder of Napoli on the Road and creator of Europe’s best pizza (50 Best Pizza Awards 2025) – served thousands of complimentary margherita slices. Each bite showcased Mutti’s iconic tomato sauce, while samples of the brand’s new Garlic Pasta Sauce encouraged trial across the product range.

The activation was designed to create lasting brand affinity through multiple experiential touchpoints. A striking Mutti gazebo, featuring a life-size pasta sauce jar, provided an Instagram-worthy backdrop that naturally encouraged social sharing and amplified reach beyond the physical footprint. An interactive tomato challenge added playful engagement- inviting passers-by to race against the clock to find three golden tomatoes hidden among red ones, with winners receiving branded wooden spoons and double concentrate purée as memorable keepsakes.

Beyond the immediate impact, this partnership positioned Mutti alongside culinary excellence. Michele Pascarella, recognised as the pioneer who introduced contemporary high-crust pizza to the UK, now uses Mutti sauces exclusively across all Napoli on the Road pizzas – a powerful endorsement that reinforces Mutti’s premium credentials. The pop-up served as the public launch of this ongoing collaboration, anchoring the brand within Europe’s most celebrated pizza culture.

The entire experience was amplified through strategic Consumer PR, maximising brand visibility, driving footfall and extending the conversation far beyond the two-day activation.

the results

The results demonstrated the power of strategic placement and partnership credibility, with the activation generating great media coverage across top-tier lifestyle publications, delivering a combined reach of 8.6M.

With 6,000 pizza samples served and 6,400 units of the new Garlic Pasta Sauce distributed, the campaign successfully drove mass trial while elevating brand perception and awareness through association with culinary excellence.

Jellybean developed a brilliant activation that truly performed. The pop-up was perfectly executed - engaging, authentic, and strategically placed for maximum impact. It drove thousands of trials while securing strong media coverage and building genuine brand affinity through a smart partnership. It was a standout example in creating a brand experience that delivers both immediate results and lasting elevation.

Mutti - Marketing Manager

Jellybean

4th February 2026

Mutti Immersive Dining: Deceptively Simple
“a masterclass in bringing a brand story to life”

the task

To launch the ‘Deceptively Simple’ campaign in an extraordinary way. Showcasing Mutti’s heritage, passion for quality, and the journey of the tomato from field to table in an immersive and engaging format, encouraging social sharing and challenging the perception of ‘just a tin of tomatoes’.

Mutti Immersive Dining: Deceptively Simple

the solution

We transformed the historic Queen’s House in Greenwich into a one-of-a-kind immersive dining experience that guided guests through the lifecycle of the tomato. Hosted by Francesco Mutti, fourth-generation CEO, the exclusive evening welcomed chefs, influencers, retailers, media and Mutti brand ambassadors. The event blended cutting-edge technology with storytelling and gastronomy to spotlight the brand’s 125-year legacy.

Innovation defined the experience. Each guest received a Mutti Polpa tin reimagined as a personal audio device, delivering Francesco Mutti’s narrative before each course – connecting heritage directly to the plate. The bespoke four-course menu showcased key pillars of the Mutti story and the versatility of its products.

The Founding Fathers – Tomato gel, avocado, bocconcini, pickled lion’s mane mushroom, puffed rice soil – made with Mutti Passata
Deceptively Simple – Basil & ricotta girella pasta with tomato and grilled vegetable sauce – made with Mutti Grilled Vegetable Pasta Sauce and Double Concentrate
Fields of Parma – Golden beetroot tarte tatin with tomato gel, baby fennel, courgette flowers, and tomato tuile – made with Mutti Polpa, Passata, and Cherry Tomatoes
Pomodorino d’Oro – Gilded vanilla cheesecake cream with tomato sorbet and raspberry compote – made with Mutti Passata and Cherry Tomatoes

The evening reached its crescendo with a breathtaking outdoor projection display using the Queen’s House and its adjacent buildings as a grand canvas. The show transformed the historic architecture into a living celebration of Mutti’s story. Roaring golden lions, sun-drenched fields of Parma, and rivers of tomatoes swept across the façade in vivid colour and sound, captivating guests before the campaign’s powerful closing statement emerged: Deceptively Simple. The theatrical finale drew enthusiastic applause and immediate social sharing, with attendees describing it as unforgettable.

Every element reinforced Mutti’s core values of quality, sustainability, and respect for land and people, while the theatrical presentation sparked conversation and social sharing throughout the night.

the results

The dining experience generated outstanding positive feedback from media, influencers, ambassadors, buyers, and Mutti HQ staff. Guests were captivated by the storytelling set within such a prestigious venue and impressed by the creativity of the dishes and the imaginative touches that elevated the evening.

The event attracted influencers and media with a combined reach of 12.8M followers. Their attendance generated significant organic coverage, with 68 social media posts delivering strong ROI and amplifying our message across platforms.

jellybean’s delivery of the Immersive dining event was exceptional. They collaborated with us every step of the way to create an experience that truly honoured our brand heritage while feeling fresh and innovative. The evening was flawlessly executed and genuinely unforgettable - sparking the exact conversation and engagement we'd hoped for. It was a masterclass in bringing a brand story to life.

Mutti - Marketing Manager

Jellybean

3rd February 2026

Mutti 2024 Shopper Campaign
“Real impact in the category”

the task

Following two years of strong results, we were tasked with delivering the third edition of Mutti’s shopper marketing campaign, with the goal of sustaining category excitement and driving continued sales growth across key UK supermarkets.

the solution

Building on the success of 2023, we elevated our approach with a refined 12-week instant win prize draw, deployed across Sainsbury’s, Waitrose, Morrisons, and Asda. The 2024 campaign maintained the compelling “Win a Food Adventure in Parma” proposition, featuring the coveted Golden Tomato Experience as the grand prize, a luxurious 5-night stay in Parma including travel, hire car, exclusive food tour, and a private cooking masterclass with Mutti Head Chef Carlo Cassoni.

Supporting prizes included 100 premium Mutti hampers and thousands of Mutti e-vouchers, creating multiple win opportunities to sustain shopper engagement throughout the campaign period.

We implemented a game-changing mechanic refinement for 2024, by rollover winning moments. Unlike 2023, where unclaimed prizes were forfeited, the 2024 campaign ensured every winning moment automatically rolled over to the next valid entrant if left unclaimed. This innovation guaranteed maximum prize distribution and enhanced chances of winning, driving stronger consumer participation and brand affinity.

Shopper Media Execution:

The campaign leveraged a suite of high-impact touchpoints along the path to purchase, including:

Eye-catching aisle fins and shelf barkers
Engaging online digital banners
Prominent trolley banners
Strategic full-page placements in retailer customer magazines

All creative featured bold, on-brand visuals showcasing Mutti products alongside cues to the prizes on offer. Prominent QR codes and clear calls to action enabled seamless entry via receipt upload, ensuring a smooth and engaging shopper experience.

The Results

The shopper campaign in 2024 supported visible sales uplift across the majority of retailers vs last year
The brand continued to drive category growth, contributing significant incremental value to the tomato category
The campaign delivered strong engagement among entrants, with higher coupon redemption and more effective prize distribution compared to previous years thanks to innovations such as rollover winning moments. These refinements ensured every participant had a higher chance of winning, driving brand impact and providing valuable learnings for future campaigns
Coupon redemption rate of 56% dramatically outperformed the industry benchmark of 0.25-2.5%, demonstrating powerful post-entry engagement and genuine perceived value among participating consumers

The 2024 campaign successfully reinforced Mutti’s premium positioning, strengthened shopper loyalty, and proved that thoughtful mechanic optimisation, specifically the rollover innovation, can enhance campaign effectiveness and ROI.

The team excelled throughout this project, demonstrating genuine collaboration, responsiveness, and strategic clarity at every stage. They delivered precisely what we needed - a compelling shopper engagement piece that made a real impact in the category.

Mutti - Marketing Manager

Jellybean

28th January 2026

Showcasing Spooktacular New Confectionery Lines with Bebeto for Halloween 2025
“Bebeto stood out from the competition”

the task

Launch Bebeto’s biggest and boldest Halloween range yet, with four new products and new look packaging, through a PR campaign and media launch event.

During the busiest time of year for confectionery brands, it was our mission to make Bebeto’s Halloween range stand out from the crowd in a competitive market place and drive product and brand awareness amongst retailers and consumers.

Food and drink marketing agency specialising in foodservice and retail

the solution

A strategic trade and consumer PR campaign to generate press coverage showcasing the Halloween range in high reaching, impactful media titles.

We created dedicated trade and consumer press releases showcasing Bebeto’s NPD including Witches Cauldron, Mummies Bandages, Witches Hair and Spooky Mix Multi Pack.

To capture trade media interest, we sourced insights illustrating the growth and potential for Halloween with Bebeto to create retailer FOMO. For consumer media we focussed on positioning the brand as a must have for your Halloween celebrations from trick or treating to parties and scary movie nights.

Utilising our extensive network of media contacts, we delivered outstanding coverage which would inspire and impact both retailers and consumers showcasing the brand’s key messages, range imagery and all important back links driving readers to purchase.

To generate even more noise, we worked with Bebeto to plan a fangtastic launch event at the Bebeto Store and Cafe in Wimbledon, South West London, ahead of Halloween. The store was transformed into a haunted sweet shop for the season, showcasing the NPD alongside the core range, allowing visitors to immerse themselves in the brand and encourage social sharing.

Jellybean secured top tier journalists and influencers to attend with their families, creating excitement, word of mouth and awareness around the Halloween range.

To complete the campaign, we delivered a second consumer media outreach around the store, positioning it as a must visit spot for Halloween, generating listings and inclusion in seasonal features.

the results

16 pieces of press coverage achieved in trade and consumer media titles including Hello!, iPaper, Consomme, The Grocer, Convenience Store, Scottish Grocer, Asian Trader, Food Navigator and Forecourt Trader, resulting in a reach of 35.7 million.

22 media and influencers with a combined reach of 530k attended Bebeto’s Halloween launch party.

“Halloween is our most crucial time of year and we were delighted with the superb campaign delivered by Jellybean. From great trade and consumer media coverage of our NPD, to securing top tier national media and influencers to attend our Halloween event, they ensured Bebeto stood out from the competition.”

Senior Marketing Manager, Kervan Gida UK Limited

Jellybean

26th January 2026

Mixing Up Good Sales Vibes Nationwide with Jolly’s Drinks
“we can’t wait to build on this success”

the task

We were approached by Jolly’s Drinks to support their efforts to gain wider recognition and reach across the UK amongst consumers and retailers, plus secure new wholesaler listings and a route to market for foodservice operators.

Well-saturated amongst the Cornish foodservice scene and bustling community, it was our mission to take Jolly’s nationwide and increase overall brand awareness!

the solution

A hard-hitting campaign plan with a multi-channel approach – a strategy we know brings NPD front-of-mind!

We knew operators would be impressed upon tasting Jolly’s premium portfolio of soft drinks and in particular its hero SKU, the feisty and spicy Ginger Beer, so we arranged Buyer’s Boxes with heavyweight media house H2O, compiling samples of the flavour-packed range, eye-catching sales literature and a compelling reason to stock.

But, we know buyers don’t buy immediately! So, we arranged trade media, an always-on press office and influencer gifting to the hottest mixologists in the business to ensure this range was impossible to overlook.

Not only that, but we secured exclusive sponsorship of the bar industry’s most coveted awards, the CLASS Bar Awards at Battersea Arts Centre, putting Jolly’s Drinks directly into the hands of our target audience. Jolly’s Still and Sparkling Water was stocked in every fridge at the event, ensuring constant branding across the evening along with the opportunity to present an award category.

To further spread the word about Jolly’s NPD, we also targeted retailers through a trade PR campaign with earned coverage secured in influential trade titles The Grocer, Wholesale Manager and Retail Times.

Plus, to capture the attention of UK consumers, we delivered a stand out consumer PR campaign securing earned media coverage in national and broadcast press alongside competitions, media gifting to top tier journalists and sampling opportunities. As a result, Jolly’s was featured on ITV’s Love Your Weekend with Alan Titchmarsh, BBC News online, Stylist, Marie Claire, Delicious, Dadsnet and many more media platforms.

To round off the campaign, and position Jolly’s as a great cocktail mixer, we also arranged for the brand to participate in RumFest, the UK’s leading consumer and trade rum event founded by The Rum Ambassador Ian Burrell. Jolly’s were the main mixer brand at the event with brand exposure to 2,524 guests over 3 days. A bespoke Jolly’s cocktail menu, created by Ian Burrell himself, was also created and served in the VIP lounge at the event delivering top notch awareness to a very targeted audience.

the results

Crucial industry contacts and leads generated across nationwide operators.
Exposure to over 900 industry-leading bartenders, mixologists and bar/restaurant owners through the CLASS Bar Awards
Brand showcased to a targeted audience of 2.5K+ consumers and drinks industry figures through RumFest
Coverage in:
- 11 x targeted foodservice industry titles which generated 784,000 Opportunities To See from PR activity across the year
- 12 x consumer media publications and 4 x retail industry media titles which resulted in 563.1 million monthly unique users (reach)
- 2 x national broadcast media which will generate 10 million + viewers

“jellybean have done a great job as a true extension of our team – securing great national coverage and supporting us with consumer and trade sampling. We can’t wait to build on this success.”

Jolly's Managing Director

Jellybean

19th January 2026

Mutti: An Authentic Ambassador Strategy
“scalable foundation for long-term brand growth”

the task

To deliver an impactful influencer campaign strategy grounded in genuine creator partnerships, producing diverse content tailored to foodie audiences to showcase usage occasions and highlight the premium quality of Mutti tomatoes.

the solution

Ambassador selection

We actively identified chefs and content creators who already used Mutti products and genuinely loved the brand. We prioritised creators whose authentic style aligned with Mutti’s values and campaign objectives, ensuring each collaboration felt natural and truly resonated with their audiences.

Variety of content

By carefully selecting five high-profile foodie ambassadors, we were able to cut through a crowded marketplace and extend our reach, engaging more consumers through a diverse range of recipe content.

Em the Nutritionist – Emily English is a powerhouse in creating accessible, nutritious meals that are both appealing and feel-good. Her content naturally demonstrates how a single product can be used in multiple ways, helping to maximise consumer value. This partnership was instrumental for Mutti, allowing us to highlight key USPs such as no added preservatives or unwanted ingredients, showcase versatile usage occasions, and reinforce that Mutti is a genuine, trusted choice for a nutritionist.

Gennaro Contaldo – A much-loved and well-known Italian TV chef, Gennaro has a genuine admiration for the Mutti brand. Rooted in his Italian heritage, this partnership allowed him to share his everyday traditional dishes – many of which hero the tomato at their core, with an audience that trusts his expertise. With Mutti as his tomato of choice, the collaboration felt naturally authentic. His chef’s seal of approval also reinforced Mutti as the right and credible choice for consumers.

Sams Eats – Sam Way is a social sensation who has elevated ASMR cooking content to an entirely new level. His recipes are trend-led, meticulously crafted, packed with flavour, and consistently showcase premium ingredients. Partnering with Sam enabled Mutti to become part of his standout culinary creations while positioning the brand at the forefront of emerging foodie trends.

Our Cooking Journey – Francesco Mattana is a modern Italian chef who brings seasonal, sustainable produce to life. His educational style and easy-to-follow recipes make his dishes accessible for anyone to recreate at home. Combined with his warm, approachable personality and authentic Italian heritage, this partnership provided the perfect platform to showcase Mutti in a fresh, inspiring way.

Michele Pascarella – owner of Napoli on the Road, voted Best Pizzeria in Europe – provided a powerful, credible platform to showcase Mutti’s superior quality. By highlighting a master of the craft, the partnership demonstrated why Mutti is the tomato of choice for exceptional pizza, reinforcing the brand’s premium positioning and its connection to culinary excellence.

Nurturing relationships

A key element of building strong partnerships with our ambassadors was nurturing the relationship and deepening their connection to the Mutti brand. To achieve this, we hosted an immersive trip to Parma, Italy – the home of Mutti. During the visit, the ambassadors experienced the most important moment in the brand’s calendar: the tomato harvest. They toured the factory, witnessed the production process firsthand, and joined an intimate lunch with Francesco Mutti himself. By giving them behind-the-scenes access to the heart of the business, we demonstrated our investment in their craft and reinforced the value and authenticity of the partnership.

the results

The ambassador partnerships delivered outstanding results for Mutti, generating a diverse range of content that strongly resonated with key foodie audiences throughout the year. Our relationships with the ambassadors have continued to flourish, and feedback from both the brand trip and wider engagements has been overwhelmingly positive – further affirming the strength and value of these collaborations.

Parma Trip:

Organic coverage from the trip generated over 187k views and 17.9k likes

Combined paid content results 2025:

Total watch time – 1,194 days

Total views – 13.1M

Total engagement rate: 2.97%

“Jellybean delivered a comprehensive branded ambassador strategy that combined data-driven insights, rigorous creator selection, and consistent message alignment. Through this approach, we strengthened the brand’s presence, expanded its reach, and generated measurable lifts in engagement and brand awareness. The strategy not only delivered strong results but also established a scalable foundation for long-term brand growth.”

Mutti Marketing Manager

Jellybean

19th December 2025

UnTamed
“a true extension of our team ”

the task

Untamed – a premium, D2C challenger brand on a mission to revolutionise cat nutrition – enlisted jellybean to help take their business from the online world to retail shelves for the first time.

Our challenge was to translate Untamed’s bold, disruptive personality into an integrated shopper launch that would drive awareness, secure listings, and convert shoppers across grocery, pet and wholesale channels.

the solution

Acting as an extension of the Untamed team, jellybean delivered a through-the-line campaign spanning creative, shopper activation, sampling and out-of-home media.

We helped develop a distinctive visual identity for retail, combining appetite appeal with the brand’s naturally wild ethos.

To drive trial and engagement, we helped roll out an extensive shopper activation programme including:

Sampling events at high-footfall locations such as Waterloo Station, retailer Head Offices, and key trade shows.
A fully branded ‘Catavan’ airstream, complete with immersive props, signage and consumer coupons.
A suite of high-impact in-store and digital assets to boost brand presence across multiple retail channels.
OOH media across key retail and commuter hubs to build reach and awareness around launch.
Trade PR campaign to announce Untamed’s launch in the UK’s leading grocery and convenience retailers, including press release distributed to key press contacts.

Our creative execution and close collaboration with the Untamed team ensured a seamless rollout across shopper, activation, sampling and OOH touchpoints.

the results

The launch delivered strong early traction, helping Untamed quickly establish itself as a serious contender in the grocery aisle – securing listings across major grocery retailers and climbing from zero into the top 10 for the Wet Cat Food category within its first quarter.

“jellybean have done an amazing job as a true extension of our team - supporting us across everything from key meetings to in-store activation, and consumer and trade sampling. We’re delighted with how the launch has gone so far and can’t wait to build on this success.”

Head of Retail, Untamed

Jellybean

5th December 2025

Flahavan’s Barista Oat Drink Packaging
“managed to the highest level”

the task

When we were approached to launch the Flahavan’s new Barista Edition Oat Drink we were hugely excited to work with such an amazing heritage brand. However, we identified that there was one thing missing from the brief. In order to really make waves with baristas the packaging would be key – hence we proactively suggested a pack redesign. To stand out in this competitive sector and appeal to style conscious baristas Flahavan’s packaging needed the ‘cool factor’, while staying true to the heritage and authenticity of this much-loved Irish oat brand.

the solution

Following in-depth market research and a detailed analysis of both consumer expectations and competitor packaging, we set out to create a design that would command attention back of counter, whilst remaining unmistakably Flahavan’s. Anchoring the look in the brand’s distinctive heritage colours ensured instant recognition and reinforced its strong association with quality – and of course oats.

To inject energy and a modern edge, we introduced bold, confident typography paired with playful oat milk-splash illustrations, adding a sense of movement. We commissioned and directed a series of coffee shots, showcasing the premium drinks customers could craft with the Barista Edition Oat Drink. These visuals didn’t just break up the layout – they told a story of taste, texture, and barista-level performance, helping the pack feel both premium and relevant.

the results

The result was packaging that not only elevated shelf presence but also amplified the brand’s ‘cool factor,’ bridging its rich heritage with a fresh, contemporary appeal that speaks directly to today’s coffee culture. The perfect springboard for the integrated trade launch (more of which in 2026).

“We approached jellybean as an expert foodservice agency and from the off we were impressed with their approach. Rather than simply addressing the brief they pushed back with the assertion that we needed to revisit the pack design in order to appeal to the barista market. This, along with their digital first integrated launch plan which dovetailed the need to drive credibility and targeted reach impressed us from the start. Whilst their friendly, responsive and proactive team have managed every detail to the highest level, not just across the packaging, but also the multi-touch point launch planned for later this year.”

Brand Manager, Flahavan's

Jellybean

19th August 2025

Return to Recycle by Wrapmaster^®
“outstanding reach and engagement”

the task

Our client, Wrapmaster^®, tasked us with launching a compelling campaign to promote Return to Recycle, a new initiative developed in partnership with SUEZ recycling and recovery UK. The programme aims to help professional kitchens recycle end-of-life food wrap dispensers and take a step toward greater sustainability. Wrapmaster^®needed a creative and accessible way to raise awareness, drive engagement and ensure participation in the programme is as seamless as possible for busy chefs and foodservice operators.

the solution

We brought the campaign to life by creating a dedicated web page that served as the central hub for all Return to Recycle activity. Our focus was on clarity, ease of use and strong calls to action – allowing operators to quickly register, print a pre-paid return label and send back their old dispensers with ease. We developed a distinct campaign highlighting the scheme’s environmental benefits and created buzz within the industry. By crafting a cohesive look and feel across digital and social, we ensured the campaign stood out and encouraged maximum participation.

the results

Our campaign provided Wrapmaster^® with a highly visible and engaging platform that clearly communicated the value and simplicity of the Return to Recycle scheme, reaching thousands of foodservice professionals via social and digital channels. Helping to position Wrapmaster^® as a sustainability leader, it turned a complex recycling process into a simple and rewarding experience that resonated with the target audience, driving triple digit submissions and counting.

In addition, the campaign received overwhelmingly positive feedback from both operators and distributors and was recognised as the Best Marketing Campaign award at the 2025 FPA awards.

“Working with jellybean on our Return to Recycle campaign has been an absolute pleasure. They quickly understood our objectives, as well as the challenges and translated these into an impactful campaign. The dedicated campaign hub they developed made the process seamless - from registration to returning dispensers - and their clear messaging brought the campaign to life. Their strategic and integrated approach to digital, social and press activity delivered outstanding reach and engagement, while their attention to detail ensured the campaign ran flawlessly. Thanks to jellybean’s expertise, Return to Recycle has not only driven strong participation, but also earned industry recognition, including the Best Marketing Campaign award at the 2025 FPA Awards. We couldn’t have asked for a better partner in bringing this important initiative to market.”

Head of Foodservice Marketing and NPD, Cofresco Foodservice (brand owners of Wrapmaster®)

Jellybean

16th January 2025

Mutti Immersive Dining
“Leave a legacy”

The Task

To launch the ‘Make It Mutti’ campaign in an extraordinary and unique way. Showcasing the brand values, heritage and lifecycle of the tomato in an immersive and engaging format, encouraging social sharing.

The Solution

We created a 360 immersive dining experience to take guests on a culinary journey through the life cycle of the tomato, held at the prestigious Saatchi Gallery. The event combined incredible food, technology, and multi-sensory storytelling in a celebration of the tomato and Mutti’s heritage and values.

Upon arrival, guests were transported straight to the sun-drenched fields of Parma, Italy—Mutti’s home and the heart of tomato cultivation. Hosted by Mutti’s brand ambassador and legendary Italian chef, Gennaro Contaldo, the opening night was an unforgettable fusion of tradition and innovation. The evening’s attendees, including loyal brand fans, media, influencers, and buyers, were treated to an exclusive experience.

To increase awareness and give Mutti fans the chance to be a part of the unique event, we partnered with Delicious and Olive magazine giving followers the chance to win tickets to nights two and three of the exclusive dining experience, alongside a Mutti social competition.

At the heart of the experience was an immersive 3-course menu that used projection mapping and interactive visuals to tell the tomato’s journey from soil to harvest. Guests enjoyed a tomato and goat’s cheese millefeuille, tortelloni with tomato and mascarpone, and a tomato-shaped panna cotta under a chocolate dome, each reflecting stages of the tomato’s life cycle. Unique dishes and visual storytelling encouraged engagement and social sharing throughout the evening.

The event beautifully combined storytelling and gastronomy. With every dish and visual display, guests were immersed in the premium taste of Mutti and values that drive the brand: quality, respect for the land and people, and a commitment to sustainable farming practices.

Results

The dining experience resulted in amazing positive feedback from media, influencers, buyers, Mutti staff and consumers. Attendees were captivated by the storytelling, inspired by the brand’s journey, and delighted by the exquisite dishes.

The event received impressive coverage across social media, with attendees having a combined reach of 3.5M. Resulting in 70 posts and over 2,000 engagements.

I always say when you embark on a role, project or whatever it may be ‘leave a legacy’, ‘Or leaving it in a better place than when you found it’. You have all contributed to all our own legacies with this project. Jellybean have been with Mutti for 4 years and every year just gets bigger, better, and stronger. I truly see Jellybean as an integral part of the Mutti UK marketing team. A huge thank you for ‘Making it Mutti’

Mutti - Managing Director UK

Jellybean

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