Typography. You just click the drop-down and choose something you like the look of. Simple. Serif if it’s formal, sans-serif if it isn’t. Job. Done. Well no. Typography is almost certainly the most under-appreciated element of visual design. Done well it’s amost invisible. Change the typeface on Apple, on Easyjet, on Nike or on Converse, and the entire brand is lost. It’s the tone of voice, it’s the personality, it’s the rhythm and meter of the message and it’s been that way since the earliest letterforms began organising communication, writing histories and spreading news around our world. So what should be looking out for in 2025. Read on good traveller, read on.
Typography. You just click the drop-down and choose something you like the look of. Simple. Serif if it’s formal, sans-serif if it isn’t. Job. Done. Well no. Typography is almost certainly the most under-appreciated element of visual design. Done well it’s amost invisible. Change the typeface on Apple, on Easyjet, on Nike or on Converse, and the entire brand is lost. It’s the tone of voice, it’s the personality, it’s the rhythm and meter of the message and it’s been that way since the earliest letterforms began organising communication, writing histories and spreading news around our world. So what should be looking out for in 2023. Read on good traveller, read on.
Well it’s better (slightly late) than never. Art Director Luca and myself have taken a look at the most reported (and evidenced) design trends for 2023.
The findings of which proved rather sobering for me (Andy) at least, as it turns out that the design vernacular of my childhood (90’s / rave) have now returned – nothing makes you feel so old as the confirmation that your not-so-long-ago childhood is now a fit subject for nostalgia.
If you didn’t already appreciate the importance of Google when it comes to marketing, well, where have you been? Whether it’s search, advertising, local SEO via maps, or YouTube, they’ve got things pretty much sewn up. And you can add to the list, website page speed. If you’re not already obsessing over your page speed metrics, you ought to be. The fact is that your page speed score is vital.
DKMS is a charity established to create a global network of people willing to donate bone marrow to those suffering with blood cancers.
Every 27 seconds, someone somewhere in the world will be diagnosed with a blood cancer, and will be in need of a bone marrow match if they are to stand the best chances of survival.
The lowest hanging fruit in all SEO is in the hands of the least tech savvy people. Writers.
Text on the web is perhaps Google’s favourite content as it is so easily ‘machine readable’.
With some sound advice it’s possible to take your simple blogs, articles, case studies and press releases, and super-charge them into top SEO content that will get you noticed online.
When anyone entered my Nana’s house she would always ask them three questions. Are you hungry? Are you thirsty? Are you warm enough? For those of us lucky enough to have known her, they will concur that this dedication to great hospitality was just one of the reasons she was so loved. Any answer in the affirmative was followed by mountains of scones, toast, pots of tea and fruit cake arriving on hastily arranged occasional tables. Keeping people well fed and watered has always been, and will always be one of the most fundamental ways to care for the wellbeing of those around you, and that sense of satisfaction lives long in the memory.
Like so many stories relating to charity support, this one concerns itself with family matters. Firstly with the birth of the Royal Marsden hospitals, and secondly with how they have come to help me and my family.
If you’ve spent any time in the food and hospitality industry you will have come across Hospitality Action. Whether it’s boots on the ground charity spadework or mixing with the great and the good at black tie events, they are a constant presence and a force for good in the industry.
Hello and welcome to the third edition of the Digital Download from Jellybean – Creative Digital Marketing Agency – Food and Drink. My name is Andy Wickes and the this week we are focusing on our Top 10 tips for E Marketing.
Hello and welcome to the third edition of the Digital Download from Jellybean – Creative Digital Marketing Agency – Food and Drink. My name is Andy Wickes and the this week we are focusing on our Top 3 tips for any digital marketing activity.
Hello and welcome to the second edition of the Digital Download from Jellybean Creative. My name is Andy Wickes and the this week we talk about lead generation online.
Hello and welcome to the very first edition of the Digital Download from Jellybean Creative. My name is Andy Wickes and the idea here is hopefully a pretty simple one. Each week we plan to cut through the white noise of digital marketing advice, tools, technologies, apps, platforms, acronyms and jargon, and to provide you our audience with an executive summary of what we think you need to know each week. Time is of the essence so we plan to keep things short. Very short! The plan is give you what you need to know in under two minutes. This is a quick espresso shot of digital that you can fit in between meetings or phonecalls or checking your email. Quick, smart and succinct.
For at least as long as I’ve been at Jellybean (and that’s over 16 years) we’ve been proud supporters of Hospitality Action (HA) and the good work they do to support those in need across the hospitality industry.
Last night we were lucky enough to be invited to Festival 30, the 30th birthday celebrations of The Russell Partnership – industry leading foodservice consultants and long-time client of Jellybean.
Every year during August Edinburgh transforms itself into one of the most exciting places on earth to be if you like live comedy. Every space that can accomodate an act, from the tiniest alleyway to the largest auditorium is taken over by comics, poets, magicians and performance artist young and old, established and unknown – all of them united by the ambition to hone their material over the next 30 days.
Those of you who are familiar with the near-legendary Jellybean Blog will know it to be a regularly updated repository for all the latest news, views and insight on the foodservice, hospitality, out of home and convenience retail sector. But those of you who might be new to the party perhaps don’t. And so it is with great pleasure that we can announce, right here, right now, that we’ve been rewarded for our efforts by the Surrey Digital Awards, as we’re proud to announce that we’ve been shortlisted in the ‘Best Blog’ category. Stick the champagne on ice someone. Read More
