For years, the goal of digital marketing has been simple: get to the top of Google’s search results, earn the click, and drive traffic to your website. This model, built on the foundation of Search Engine Optimization (SEO), has been the undisputed king of digital strategy. But the kingdom is changing.
The search game is no longer about a list of ten blue links. It’s about one, single, definitive answer.
Typography. You just click the drop-down and choose something you like the look of. Simple. Serif if it’s formal, sans-serif if it isn’t. Job. Done. Well no. Typography is almost certainly the most under-appreciated element of visual design. Done well it’s amost invisible. Change the typeface on Apple, on Easyjet, on Nike or on Converse, and the entire brand is lost. It’s the tone of voice, it’s the personality, it’s the rhythm and meter of the message and it’s been that way since the earliest letterforms began organising communication, writing histories and spreading news around our world. So what should be looking out for in 2025. Read on good traveller, read on.
Typography. You just click the drop-down and choose something you like the look of. Simple. Serif if it’s formal, sans-serif if it isn’t. Job. Done. Well no. Typography is almost certainly the most under-appreciated element of visual design. Done well it’s amost invisible. Change the typeface on Apple, on Easyjet, on Nike or on Converse, and the entire brand is lost. It’s the tone of voice, it’s the personality, it’s the rhythm and meter of the message and it’s been that way since the earliest letterforms began organising communication, writing histories and spreading news around our world. So what should be looking out for in 2023. Read on good traveller, read on.
Well it’s better (slightly late) than never. Art Director Luca and myself have taken a look at the most reported (and evidenced) design trends for 2023.
The findings of which proved rather sobering for me (Andy) at least, as it turns out that the design vernacular of my childhood (90’s / rave) have now returned – nothing makes you feel so old as the confirmation that your not-so-long-ago childhood is now a fit subject for nostalgia.
If you didn’t already appreciate the importance of Google when it comes to marketing, well, where have you been? Whether it’s search, advertising, local SEO via maps, or YouTube, they’ve got things pretty much sewn up. And you can add to the list, website page speed. If you’re not already obsessing over your page speed metrics, you ought to be. The fact is that your page speed score is vital.
DKMS is a charity established to create a global network of people willing to donate bone marrow to those suffering with blood cancers.
Every 27 seconds, someone somewhere in the world will be diagnosed with a blood cancer, and will be in need of a bone marrow match if they are to stand the best chances of survival.
10 Simple Ways to Boost your Website’s Visibility
The lowest hanging fruit in all SEO is in the hands of the least tech savvy people. Writers.
Text on the web is perhaps Google’s favourite content as it is so easily ‘machine readable’.
With some sound advice it’s possible to take your simple blogs, articles, case studies and press releases, and super-charge them into top SEO content that will get you noticed online.
When anyone entered my Nana’s house she would always ask them three questions. Are you hungry? Are you thirsty? Are you warm enough? For those of us lucky enough to have known her, they will concur that this dedication to great hospitality was just one of the reasons she was so loved. Any answer in the affirmative was followed by mountains of scones, toast, pots of tea and fruit cake arriving on hastily arranged occasional tables. Keeping people well fed and watered has always been, and will always be one of the most fundamental ways to care for the wellbeing of those around you, and that sense of satisfaction lives long in the memory.
Like so many stories relating to charity support, this one concerns itself with family matters. Firstly with the birth of the Royal Marsden hospitals, and secondly with how they have come to help me and my family.
If you’ve spent any time in the food and hospitality industry you will have come across Hospitality Action. Whether it’s boots on the ground charity spadework or mixing with the great and the good at black tie events, they are a constant presence and a force for good in the industry.
