When you think of bootcamps, you’d be forgiven for thinking of a screaming sergeant major and a lot of mud, sweat and tears. But the bean team, have a different kind of bootcamp in mind – more seminars and talks from those leading in the world of social than burpees. On a sunny September morning, we headed up to Mayfair for a day with Brandwatch. From the world of disinformation, and LinkedIn trends, to a key trend of – the importance of narratives, whether they’re true or not.

We’ve summarised some of the key insight below, but if you want more information or are looking for an agency who keeps their finger on the pulse to help manage your socials, drop us an email! info@jellybeancreative.co.uk

Social as a search engine

  • Social media is now the most common way to read and engage with news content!
  • Social media users are loyal to their platform and unlikely to swap to a new platform.
  • Traditional news and media are now perceived more negatively than they have been at any point over the past six years.

What this means…

Brand trust is crucial. People have turned to social as a news source, as they don’t believe the mainstream news is objective, meaning it’s easier than ever for individuals to be caught in the social echo chamber.

There’s no such thing as ‘one truth.’ Everyone interprets differently, so you need the trust and support of your community to help protect yourself against misinformation.

Social media is now a battleground, with the main prize being interest and engagement. It’s a convenient, and low-cost, way to get a conversation started.

Brand risk is everyone’s concern

  • It’s no longer the time to say, ‘this is a small group’ or ‘it’s just something people say on social media’.

What this means…

Monitor all narratives around your brand and know when to act – or when to ignore. It’s no longer about sentiment but examining the motivation of the actors behind those narratives.

We will say it again, build community trust organically and authentically!  Investing in your community can help provide counter narratives against false narratives, providing other trusted voices without needing to fight back with fact-checking.

Build authenticity

  • Especially when it comes to B2B communications (a speciality of ours), the sales process can be long! Build authenticity around your brand by leveraging your employees as brand advocates.

It’s a video age

  • Video is the fastest growing format on LinkedIn
  • On YouTube, there’s been a huge growth in people interested in either videos under one minute, or over one hour, so it’s crucial to investigate how you can manage your audiences’ attention.
  • Younger consumers prefer to watch their podcasts, than listen to them.

What this means…

It’s important to build a strategy for social that optimises video content.

And, it’s worth considering how your video content can reach social media users as they move throughout the day.

We have plenty of blogs on video content already! Find out why reels are so important, how to master them or even how video case studies can support your brand.

Awareness matters

  • This is not new news; people don’t buy instantly. The brands benefitting when it comes to buying are the brands who are front of mind.

What this means…

Advertising isn’t just about click-throughs, it’s about staying front of mind when it matters and tapping into situational awareness.

These are just some of the insights shared over what was a highly informative day in the company of some great beans. If you found this blog interesting, or want more information on how to turn insight into actionable campaigns, why not get in touch?

info@jellybeancreative.co.uk

Caitlin Hynd
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