Despite the title of this blog, it is fair to say that there really is no perfect eating out concept. We all know that where we want to eat out depends entirely on the occasion, location, mood, our food preferences, company you are in, how long it is until pay day and a myriad of other factors. However, that said, we thought it might be interesting to distil the latest MCA Eating Out Report findings to hypothesize the perfect eating out concept based on what currently seems to be hitting the mark.

Read More

Hello there! My name is Rachael, and I’m currently undertaking some Work Experience at Jellybean while I am on my University summer holidays. It is really exciting to be immersed in an agency totally focused on food, aka one of my favourite things in the entire world.

Read More

A minced-beef and pastry pie with a generous side of mash, swimming in a parsley liquor sauce.  Not particularly pretty to look at on the plate but as we all know – looks can be deceiving!  The traditional East End dish has been feeding and satisfying Londoners for generations, and hopefully, more generations to come. Entering one of the shops is like taking a step back into the past, with Victorian decor still being present in most. Tiled walls, wooden benches and serving hatches, these shops hold stories and memories to savour over a hearty lunch or supper.

Read More

Well…there’s no escaping it – Gin is most definitely in.

With gin sales soaring year-on-year, it is no wonder that sales in Britain are sky rocketing. The gin category is booming, to the point where consumers now drink gin out of home more often than they drink vodka, who’d have thought we’d see the day?

Read More

Picture this: London + 33-degree heat + MEATliquor = MEAT SWEATS galore! 100% worth it, though.

The Facts:

MEATliqour has taken London by storm, serving its now trademarked take on American(ish)-style BBQ and setting the trend for gourmet burgers. The story began back in 2008 when Scott Collins and Yianni Papoutsis set-up from a Peckham car park, with a burger van christened ‘MEATwagon’.

Read More

As temperatures rise and we head to the seaside this summer, what better treat than fish & chips (with lots of salt & vinegar) enjoyed on the beach, as the waves break on the pebbles and the sun sets. Mmmm…you can just taste them now can’t you? But if that vision hasn’t already made you run straight to your nearest chippie, you might be interested to know a little about the history of the Great British fish & chips. Currently the Federation of Fish Fryers estimates there are in the region of 10,500 specialist fish & chip shops in the UK, more than McDonalds or KFC. They are predominately independent, with some obvious exceptions such as Harry Ramsden’s, and serve hungry punters around 167 million portions of fish & chips every year. That’s six servings for every man, woman and child! In fact, our annual spend on fish & chips in the UK is in the region of a staggering £1.2 billion, with 80% of people visiting fish & chip shops at least once a year and 22% every week (possibly not the healthiest of consumers), while 56% of people buy fish and chips to eat in the home as a family.

Read More

What is heme and why is everyone talking about it?

Here at Jellybean Creative, we ensure we stay truly informed by devouring insight from a wide range of credible sources. In this way our clients know we’re always helping them put their best ‘food’ forward.

Read More

The Scotch Egg.

A slightly runny egg wrapped in sausage meat, covered in bread crumbs and then deep fried – you’d think there’s nothing particularly interesting about this ‘brown food’ but that is where you’re wrong! The History of the humble Scotch Egg is an interesting one indeed…

Read More

At Jellybean, we like to stay on top of all the established and emerging trends – and on-top is the place to be. Enter dirty fries.

Read More

Folklore surrounds the history of burgers, with many versions of events telling the story of how and when this classic food favourite started. We cannot say for sure who was the first to create such a renowned menu staple, however, we do know a lot about how this sandwich grew.

Read More

With our annual pilgrimage to the foodie paradise of Padstow on the North Cornish Coast set for June, my thoughts have been wandering to the joy that is a Cornish Pasty wolfed down in the county of its origin. As you look out over the harbour and the crumbly pastry gives way to a perfectly seasoned mix of piping hot meat, swede, onion and potatoes all seems right with the world. But how did this classic Cornish fayre come about? In this latest addition of our ‘History of…’ series I look at the culinary delight that is the Cornish pasty.

Read More

Honey. That gorgeous, golden, sticky-sticky sweet thing. We all know it, and many of us love the stuff as much as Pooh and Baloo do – but how did it come to be a global favourite?

Read More

In honour of Jellybean’s Retail and Consumer Team recently being appointed consumer and trade PR agency for popular London doughnut chain, Doughnut Time, I’ve decided to explore the history of the much loved doughnut.

Read More