Think Pink

Well…there’s no escaping it – Gin is most definitely in.

With gin sales soaring year-on-year, it is no wonder that sales in Britain are sky rocketing. The gin category is booming, to the point where consumers now drink gin out of home more often than they drink vodka, who’d have thought we’d see the day?

Since the spirit has made a rapid comeback on menu’s, it’s suddenly become the go-to spirit, especially due to the rising tide of flavoured gins, which, let’s be honest, is extremely appealing.

According to new research from CGA, on-trade gin sales increased by 56% to £1.4 billion, with 69% of sales growth driven by Pink Gin, in fact this figure has more than doubled in the space of two years.

So, with the rise of pink gin, what should we be expecting to follow?

New brands are pouring in – the surge of pink gin has tempted new producers with 1-in-6 being a flavoured variety. There are now a huge range of flavoured gins available from pubs, bars and supermarkets, ranging from Rhubarb and Ginger to Watermelon and Lime, which leaves us thinking ‘how can we resist?’.

So, if you love discovering new and unusual gin flavours then get your credit cards at the ready as this growing trend doesn’t look like it will slow down any time soon! If you’re out and about or visiting London, we recommend the following gin bars to get your gin-buds tingling:

Mr Fogg’s Gin Parlour (Covent Garden) – a lavishly decorated tavern filled with an impressive plethora of gins, tonics and botanicals. With hundreds of gins to indulge in, we’re sure you’ll have quite an impressive evening (if a slightly quiet morning after!).

The Gin Bar (Holborn) – this new-kid-on-the-block has a 500-strong gin collection with a variety of tonics (including a signature one) – get down and get ginning – what’s the worst that could happen?!

Graveney Gin (Tooting) – inspired by pure passion for gin, this is a trendy gin distillery and bar with an organic, handcrafted batch gin, made on site in Tooting Market.