This Monday saw the 25th anniversary of the Craft Guild of Chefs Awards held at The Grosvenor House Hotel London. Coined the ‘Oscars’ of the chef world, the awards celebrate excellence across the industry. This year’s awards ceremony was particularly special as it marked a quarter century of these prestigious accolades. The night began in style with the champagne and canapés as guests circulated the Grosvenor House mezzanine level overlooking the impressive Great Room, catching-up with old friends and new. As a leading food and drink agency we were there in force with invites from both Dewberry Redpoint and client McCormick. The team at the Grosvenor House had the unenviable task of catering for some of the leading chefs in the country on a grand scale (quite an ask) but they did us proud with a delicious four course dinner followed by port and cheese and of course coffee and petit fours. Then it was on to the focus of the night the awards themselves…a drum roll please for the winners…
As a leading food and drink agency, specialising in foodservice, retail and convenience, we make it our business to stay on top of the latest trends. Pulling key tangible insights from market information and trends data is crucial to the work we do with our clients and therefore attending events such as the MCA debrief comes high on our agenda.
On the 6th April 2018, our very own Beans, Natalie and Nick, attended the MCA Food Study Tour in London to discover the latest food trends and of course, in true Jellybean style, try lots of new food and drink from up and coming concepts. They found some good’uns – take a look!
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