Food on the Go Conference 2016 – Top Ten Take-outs
With a jam-packed agenda for the day it’s quite a challenge to cram all the key take-outs from M&C Allegra’s Food on the Go conference into one blog, but as the leading foodservice agency we’ll do our best!
1) Currently the on the go market is possibly the most innovative, dynamic and competitive sector of the out of home market. Growing an impressive 5.4%, it’s outstripping the rest of the market by some way, as food bought to eat off premise (the definition of on the go) accounts for 1 in 4 of every pound spent out of home! With lunch hours now around 27 minutes (dropping from 36 minutes in 2000) the pressure is on for operators to deliver great food, fast!
2) Highly fragmented, the top ten players account for only 33% of the market with large retailers dominating at the top due to their proliferation of sites. C-stores are gaining share but suffer from a lack of innovation and often limited offer due to the independent family run nature of the business.
3) Street food is still on the increase and millennials are driving the market with their demand for high quality, good value food on the go. As for the recipe for success? Well, according to M&C Allegra it’s simple – fresher, faster & hotter!
4) What does the on the go consumer look like (versus the general outing out consumer)? Research findings from M&C Allegra indicates the following: 53% Male (vs. 49% of total Eating Out participants), 66% Under 50 (vs. 51%), 17% London (vs. 13%), 67% Full-time workers (vs. 56%), 36% Earn £40k+ (vs. 31%). What consumers want when it comes to food on the go is pretty simple – fast service, close to work, product freshness and healthier options. Queuing, unsurprisingly, is the biggest frustration, joined by lack of choice and over pricing. Whilst promotions definitely drive sales with 65% of consumers using promotions and 1 in 6 consumers stating they would choose to go elsewhere if a promotion was removed. As for what people are buying on the go, sandwiches and cola are key purchases, as is bottled water, but the popularity of sandwiches is in decline as the rise of other bread carriers and salad options increases.
5) The rising trends in on the go food include: Pan-Asian, gluten-free, vegetarian, healthier, hot product, Americana, premiumisation and hotter sauces. And if you’re looking to be inspired by some new and different food to go concepts it’s worth visiting: Wolf Street Italian, The Bowler, Hai Street Kitchen, HOP (exciting Vietnamese concept), ŰGOT (too cool for school, clean eating concept set up by an unfeasibly precocious (in a good way!) gluten avoider instead of a frozen yogurt bar), Friska (with a real vision to ‘refine expectations within our industry from the inside out’), Coco di Mama (owned by Azzuri who also own ZiZi and Ask), Crussh Juice Bars (so much more than just food!), Hackney Eat 17 (a Spar convenience store!) and Vital Ingredient (defining healthy on the go).
6) Transport hubs are of course a key focus of food on the go and Tom Dobson from Network Rail is responsible for the 18 largest stations in the UK and their F&B offering. In 2020 he predicts 1 billion people will visit these stations and this will generate 1 billion in F&B revenue – impressive stuff. In 2015 alone they experienced 900 million visits to these top 18 stations, an increase of 7%, with like for like sales growing at 6% last year, so food to go concepts looking for a sure bet could do worse than consider key stations for their next opening it would seem.
7) McDonald’s is the goliath in the food to go market and also boasts some impressive stats….90% of people visit McDonald’s, they have seen 39 consecutive quarters of sales growth, from their research with 5,000 consumers they know that 17-24 year olds want more spice on the menu and don’t feel that McDonald’s is contemporary enough. This is something the company is addressing with its roll-out of new concept stores, which include: a signature range of more thicker, more premium burgers, customisation, a new look including a new style uniform and convenient touch screen ordering points. Keep an eye out for these new and improved stores coming soon! The bad news, unlike the US they won’t be doing all day breakfast (sad times).
8) The challenges and opportunities common to operators big and small consist of – the crazy London property market with exorbitant rents and unreasonable contracts, minimising queue times, getting and keeping good people, competition, standing out in the market, creating an emotional engagement to their brand which keeps customers loyal and delivering consistently high quality food to a highly discerning and increasingly impatient customer base. Whilst opportunities include: focusing on what they do well rather than becoming a jack of all trades, the use of technology around payment and pre-ordering both in store and pre-store visit, social media engagement and use as a real time customer relations and service tool, expansion into other locations and even countries, partnering up with other operators (e.g. Starbucks and Pod / Costa and Chop’d), understanding consumer behaviour around food on the go, the rise of Pan Asian, Middle Eastern and free from.
9) In at nine and more of an observation than a take-out, it would seem that the majority of food on the go start-ups are run by ex-bankers who obsess about their lunch for years from the confines of the city before taking the plunge and leaving the trading floors, boardrooms and city bonuses behind to make lunchtimes more enjoyable for the rest of us!
10) Finally and possibly the key take-out for the day – if you stack two keep cups from Friska they are the same height as a groundhog! Good to know.
Thankfully having been to the 2015 Food on the Go conference, I can say without a doubt that this year’s was far from a groundhog day (see what I did there!) as it brought together all players in the food to go market from the big boys like McDonald’s, Starbucks, Leon, Wild Bean Café and Pret to new innovative start-ups like Friska, Hop and ŰGOT offering up the latest market data and insights to keep everything aptly fresh. Well done to the team at M&C Allegra on another great event. To find out more about M&C Allegra visit http://www.mcallegra-fs.com/
jellybean is a leading foodservice marketing agency. We help top brands with foodservice web design, pr, food service marketing, digital and design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.
It was only in September that as a very nervous bean in my first week of work, I got the chance to go along to the filming of the Hotelympia launch video to (try) to help in any way possible. Little did I know that by the end of the day I would have ‘helped’ by featuring in it myself!
Free-house establishments are always looking for new ways to entice customers in and The Unicorn pub in my village of Cublington, Bucks, is no exception.
Hotelympia will soon be upon us, and as the great and the good of the industry gather at Excel to see what’s hot for 2016 it’s also a great excuse for a party – or should I say ‘gala dinner’. And what better cause than industry charity Springboard, who’s excellent work helps young and under-privileged people into careers in hospitality, leisure and tourism across the UK. Of course, as the leading foodservice agency we will be there, at the St David’s Day themed, ‘Big Event’ on the 1st March, joined by some of our clients who are exhibiting at Hotelympia.
When it comes to awards our industry does pretty well, and as the leading foodservice pr agency we tend to get along to most, if not all of them. But as they say there’s always room for one more and to that end the latest addition to the foodservice awards calendar kicked-off last night at the Hurlingham Club with the inaugural Catering Insight Awards. Brought to us by Catering Insight Magazine, the awards set out to recognise the very best in the catering equipment sector, covering manufacturers, distributors and dealers. With categories voted by over 100 judges (manufacturers for dealers and dealers for manufacturers) the categories covered everything from the national regions to sustainability and light and heavy equipment – to name but a few.
The Arena Christmas Event is the official start to the Christmas festivities for the foodservice industry and as the leading foodservice agency we make a point of attending every year. This year there was a double bill, featuring a review of the year from Horizons and a key note speech from Wendy Bartlett of Bartlett Mitchell, not to mention a fabulous meal at the Mandarin Oriental. The day kicked-off with coffee and complimentary porridge, courtesy of our client Ferrero, who’s nutella hazelnut spread added a much needed sweet addition to the hand-held porridge pots, and was especially appreciated by those attendees who had an early start to make it into Knightsbridge for the Horizons briefing.
It’s been a great week at Jellybean, a week when the very bedrock of our agency has been recognised and rewarded. For over 28 years we have been a fiercely independent agency conceiving and activating fully integrated communication campaigns for our clients. We have also been entrenched in foodservice, a specialist B2B sector. This week we have been recognised for both our integrated approach and our dedication to B2B marketing and I could not be more proud of the hard working team at Jellybean.
It’s a word often spouted by PR and marketing bods the country-long, but what does it actually mean? I mean, I know what it means, but what does it really mean when an agency figurehead talks about a ‘specialist integrated approach’. It’s easy enough to pick words and phrases like ‘harmony’, ‘equality’ and ‘shared goals’ out of the sack, but in the case of our beloved agency what the word really represents is simple: a bunch of creative-minded souls pooling often very different skillsets and worldviews into one salient, sellable idea, all for the good of the client.
From event catering to healthcare, CSR to marketing, the FSM Awards (Foodservice Management Awards) aim to celebrate the best and the brightest in the field of contract catering. This year the glittering awards night, was held at the Lancaster London and hosted by Mark Durden-Smith (a foodservice favourite it would seem). The awards were dispersed between courses, prepared by leading contract caterers Elior, Sodexo, CH&Co and of course our hosts for the night, The Lancaster London – all of which were equally delicious.
It was an exciting and busy week for jellybeanand clients last week as the annual LACA Main Event and conference came to the UK’s second city. Up bright and early, I jumped on the train and headed north to see our wonderful clients, Hobart UK, Tilda Foodservice, Dr Oetker, Pritchitts and Aviko UK who were all exhibiting.
The Cateys has always been the hot ticket when it comes to the hospitality world. So as the leading foodservice agency we were there in force to find out first-hand who would be walking away with one of the iconic and highly coveted Cateys ‘lady & shell’ statues. Now in its 32nd year, the Cateys celebrate the cream of the crop when it comes to the hospitality industry. With twenty one categories covering all facets of the industry the awards night itself is the culmination of months of judging and preparation.
As the leading foodservice agency we make a point of attending the ‘Marketing in Foodservice’ conference, which is now in its third year. M&C Allegra offered up a varied agenda for the day with speakers representing high street operator brands, traditional and social media channels and of course food brands, reflecting the diverse nature of the sector.
Since 2006 I’ve been talking about the importance of catering for gluten intolerances on behalf of Almondy, Sweden’s great tasting gluten-free cakes, which recently celebrated its 10,000,000th cake sale here in the UK. In this time I’ve seen gluten-free grow from a niche market to exploding into the foodservice and retail sectors, thanks partly to celebrity endorsements, but also due to the hard work of amazing organisations such as Coeliac UK, which is educating people on the symptoms of what can be a serious and deadly disease.
