It’s been a great week at Jellybean, a week when the very bedrock of our agency has been recognised and rewarded. For over 28 years we have been a fiercely independent agency conceiving and activating fully integrated communication campaigns for our clients. We have also been entrenched in foodservice, a specialist B2B sector. This week we have been recognised for both our integrated approach and our dedication to B2B marketing and I could not be more proud of the hard working team at Jellybean.
Firstly, yesterday morning I opened the B2B agencies benchmarking report 2015 to find that we have retained our position in the top 50 B2B agencies in the UK sitting at No 46. This is quite an achievement in a marketing sector dominated by the mega high-tech equipment brands, the big spending pharmaceutical companies, not to mention the fast growing financial, data, security and IT business services sector, with multi million pound marketing budgets. So I am immensely proud that we are holding our own in such auspicious company and without doubt the reason we are able to hold our head up is because of our truly integrated and collaborative approach to foodservice marketing and our fantastic clients, with whom we create and maintain genuine strategic partnerships and as a result deploy their budgets to achieve an impressive return on investment.
This latest accolade came hot on the heels of last Friday’s win, when we were awarded Gold for the Best Integrated Campaign by The Chartered Institute of Public Relations (CIPR) PRide Awards, arguably the most credible in the public relations industry, for our multi-faceted campaign “For the Love of Chocolate” with our client, Callebaut. The judges recognised the inspiration and integration at its heart, from our stunning creative design, right through to the strategy, tone and message crafted by the marketing and PR teams. Here you can see an overview of the campaign.
As the founder of Jellybean I have always championed a fully integrated and business accountable approach to communications, to ensure that we help our clients achieve their commercial goals. We were never about the fluffy stuff or massaging our own ego with “edgy” creative, but rather about hard hitting, effective and creative communications that delivered against specific business objectives. And as we come to the close of 2015 I can truly say that never before have we had to be so multi-skilled, always “on” and accountable for real results – and quite rightly so. That is why this latest gong in our trophy cabinet means so much to us all, it validates the very heart and soul of the agency.
Frankly, nearly 30 years from the start of this journey I couldn’t be more proud of my team or more excited about the fresh challenges 2016 has to offer this industry.