Foodservice Marketing - Pub Aid World Record AttemptFree-house establishments are always looking for new ways to entice customers in and The Unicorn pub in my village of Cublington, Bucks, is no exception.

Despite being an award winning establishment with an AA two rosette restaurant, the peaks and troughs in demand mean extra ways are always sought to drum up extra custom. That’s where I come in. Being on the board and as a foodservice marketing expert, I always look for new and different ways to help promote fun themed evenings that appeal to customers. In the past we’ve promoted and I’ve taken part in ‘Come Dine With Us” chef challenges, Call my Bluff wine tastings all served with amazing food and this leap year I have suggested a Leap Year Lunch – with a special fun set menu. Yes you’ve guessed it – frog’s legs to start and kangaroo burgers on the menu. Sure to be another fun event.

Of course there are all the usual themed days. This month there was Burn’s Night, coming soon is Valentine’s Day, St Patricks Day and Mother’s Day on the horizon as well as the annual Six Nations Rugby – Pie and a Pint for £10 is always a magnet for thirsty fans.

So, early next month, on a quiet Sunday night, the Unicorn is joining in with Pub Aid to take part in a unique world record quiz attempt. So far over 1340 pubs have signed up to take part and at 7.30pm on Sunday 7 February 2016, thousands of quizzers will simultaneously answer the first in a series of questions in the World’s Biggest Quiz. I have my team of six organised and will enjoy a special quizzers meal before applying my mind to answering questions and raising money for the pub’s nominated charity, the Florence Nightingale Hospice, in memory of a departed colleague.

Organised by Pubaid, supported by JustGiving, the aim of the evening is to raise money for local causes and charities. Over 550 have already been nominated. The quiz also qualifies as an attempt at the Guinness World Record for the largest multi-venue quiz.

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