Food Marketing Blog

Now more than at any other time in recent history, food and drink suppliers, retailers and the whole of the supply chain are in the spotlight as they pull together to feed the nation. For food and drink brands looking to not just survive but thrive through these unprecedented times, now is not the time to step back from trade communications – quite the opposite is true. Stepping up, planning and managing effective trade communications is the right thing to do as it will ensure suppliers are providing retailers, trade press and other key industry stakeholders with the support and information that is desperately needed and so critically important.

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Dealing with a situation like Covid19 on a local, national and global scale is unprecedented and uncharted and it touches every single one of us on a macro and micro scale.  Never before have we felt so vulnerable, fighting an invisible enemy, afraid for our health, our friends’ and families’ health, our future jobs and the damage to us financially and emotionally, as we lock down to flatten the curve and take pressure off essential services.

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The Pivot

In these unprecedented times the hospitality and foodservice sector has been thrown a curve ball of unfathomable proportions. As a specialist foodservice agency we feel for all the restaurants, cafes, pubs and hotels trying to make the best of a what is a hugely challenging and scary situation. Of course the wellbeing and safety of staff and the population as a whole is paramount and Boris was quite right to do what he did in the circumstances, but it has been a belly blow to the sector.

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Picture this… cobbled streets intertwining, calm canal water sparkling under the winter sun, muted sounds of horses’ clip clopping – sounds good right? Well, not only does Bruges offer postcard-like scenery straight out of the movies, it has some of finest foodie delicacies known to woman. Your daily diet could (and should) consist of silky-smooth chocolates, traditionally brewed beer (gin in my case) and fresh fluffy waffles. A winning combination for a European getaway, I think you’d agree.

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As a specialist food and drink agency targeting the foodservice, grocery and retail trade we do more than our fair share of B2B communications. As such we have long been an advocates of B2B Marketing and the report and league table it produces each year ranking agencies and providing insight to the industry. This year we are delighted to rank as 61st overall and in the ‘Top 30 Independent Integrated B2B Agencies’ at 28th, coming in 4th for independent integrated B2B agencies with less than 25 employees (we are after all – as trite as it may sound – big enough to matter but small enough to care).

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