Anyone who knows jellybean knows that when it comes to a physical challenge – sometimes even a reckless endeavour – we love to step up to the plate. Whether it’s climbing mountains, long distance cycling, running, golf, competitive baking, or simply having five fully grown humans stand on your shoulders in the freezing cold and rain as they try to scale a treacherously wet and slippery wall (my back’s not been the same since Tough Mudder), we’ve taken it on with aplomb and raised cash for some amazing causes into the bargain.
Here’s a round-up of some of 2021’s best food and drink related April Fools campaigns. From the ridiculous new product inventions to general all-round silliness that we loved this year.
Slowly but surely the hospitality industry is restarting after the pandemic. Like everyone, especially those whose livelihoods directly depend on the sector, we hope the easing of restrictions will be permanent.
When you think of Spain and Spanish cuisine, what are the first thoughts that come to mind? Paella? Tapas? Sangria? Me too, but Spanish cuisine consists of so much more than just paella and tapas (although they can never be ignored), and in recent years people have come to celebrate the extraordinary flavours and variety of produce that the cuisine has to offer.
Having supported Hospitality Action as part of the legendary bean team for nearly twenty years, not to mention having recently become a Hospitality Action Ambassador, their latest fund raising initiative Hell & Back offered up the perfect opportunity for me to do my bit. Not to mention the fact that jellybean is proud to be an official sponsor, no less!
As I’m fairly new to the ‘bean team’ and learning about the amazing work that Hospitality Action continuously do, I’ve been eager to dive head first into their 2021 initiative ‘To Hell and Back’ to raise funds for the industry that means so much to us all. Together with 16 of my teammates, we are committed to travelling 535 miles to contribute toward HA’s immense 30,000-mile total between 10th – 18th June, through walking/running and cycling (though I think by June 18th, quite a few of us will be crawling toward that G&T at the finishing line).
Thank you to #AskArena for another fascinating virtual event, discussing the road to recovery for Wholesale. Here are some of my take outs from the session:
Pre-Covid the food to go (F2G) sector was outstripping the market. A hub for innovation and an ever-growing sector with players as diverse as McDonalds and LEON. MCA’s latest Food to Go Conference looked at how the sector has been affected by the past year and its prospects for recovering in 2021 and beyond. Here are our top takeouts from the day:
It never ceases to amaze me that the guys at jellybean are always up for a new challenge. No matter how busy they are juggling workload with a hectic home life, even if it eats into their personal time and requires them to go outside their comfort zone. Whether it’s a 100-mile bike ride, running a marathon, completing the moonwalk, taking on the 3 peaks challenge, or devoting time or expertise to a charity initiative – the beans will rise to the occasion with enthusiasm, commitment and determination. All whilst having fun as a team and enjoying the banter and camaraderie along the way.
Hosted by Public Sector Catering Magazine, as part of their PS100 Club, this webinar focused on how the public sector can ensure the government listen when it comes to key issues around public sector catering, food and farming.
As businesses around the world come together for Sustainability Week (22nd – 25th March) to share experiences and discover how they can operate more sustainably, Jess Sewell has been looking at some of the everyday items we should be considering to help us live more sustainably.
The second session of the Lumina Food Strategy Forum focused on a more informal panel discussion around some of the key topics around reopening hospitality with Vita Mojo, MCA & Lumina. Here are our top take-outs:
As the leading foodservice agency, we are proud members of the Lumina Food Strategy Forum, and as such regularly attend their insight debriefs to ensure we are up-to-the-minute when it comes to foodservice trends. The first of two sessions this week looked at the post lockdown landscape in the wake of Covid and how both industry and consumer behaviour will be affected moving forward with a specific look at the restaurant sector.
What with it being St Patrick’s Day and all – Ireland’s greatest celebration – it’s a good time to maybe redress the balance and talk less about Guinness, blarney, and those big leprechaun hats, and more about the rich food and drink culture of both the republic and the north. For this is a churning swell of incredible produce, traditional delicacies, burgeoning craft breweries and some stunning restaurants (and of course pubs).
As we celebrate International Women’s Day 2021, I wanted to take a moment to appreciate the opportunities I have been given in an industry traditionally not known for its female-friendly workplaces. Today in 2021, there are organisations in place to encourage more women to set up agencies (I’m thinking of The Agency Collective) and initiatives by associations like The Alliance of Independent Agencies to promote diversity in the agency world. But I rather suspect there were no such organisations or initiatives back in 1987 when Fiona, our CEO, took the leap of faith to set-up what is now known as jellybean.
As the leading foodservice agency, jellybean is proud to have partnered with Arena to sponsor an exclusive boutique online event gathering foodservice sales and marketing professionals together to exchange insights around the challenges of the past year, and those of the months ahead.
I am absolutely thrilled that jellybeanis a Top 60 B2B agency (59) and a Top 40 Integrated B2B agency (38) according to the recently released 2021 UK B2B Marketing Agencies Benchmarking Report.
Did you know that Canada is the 2nd largest country in the world? To put it into context, it would take you the same amount of time to fly from Heathrow to Dubai, as it would to fly from one end of Canada to the other.
With an uncertain year ahead, it’s more important than ever to keep up-to-date with industry news and the ever-changing needs of today’s consumer. Arena’s latest virtual event ‘Growing into 2021’ provided valuable insight and thought-provoking discussions around the post-pandemic consumer and the future for foodservice. If you missed it, fear not! We’ve noted the key take outs below:
Whether you have an account or not, Tik-Tok trends are hard to hide from and if you are a member of ‘Food Tik Tok’ like myself, you may have been influenced to try a trend or two over this lockdown period.
