We Own It: Jellybean’s New Positioning
There’s no fanfare. No grand unveiling. Just a simple truth we’re stating more clearly than ever before: We own it.
Rethinking Sustainability in Food and Drink
This week saw Lumina Intelligence host a webinar that challenged many of our assumptions about sustainability in the food and drink sector. The session revealed a significant shift in consumer attitudes around sustainability set to impact foods and drink brands in 2026.
5 Costly Mistakes International Brands Make When Entering the UK Market
(And How to Avoid Them)
The UK market represents an incredible opportunity for international food and drink brands. With discerning consumers, a sophisticated retail landscape, and strong demand for brands with provenance, it’s no wonder the UK is viewed as a priority market to support global brand expansion. However, what works brilliantly in Milan, Barcelona, or Copenhagen doesn’t always translate seamlessly to Manchester, London, or Edinburgh.
Your Step-by-Step Guide to Launching an International Brand in the UK Market
Breaking into the UK market as an international brand presents unique challenges and incredible opportunities. You may be a household name in your home country, or even across multiple markets, but the UK requires a localised approach to truly succeed. At Jellybean, we’ve helped numerous international brands navigate this journey, including our globally acclaimed work with premium Italian tomato brand Mutti. Here’s your roadmap to UK market success.
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89 Reasons to Feel Hopeful: Hospitality Action’s Ambassador AGM
There’s something genuinely uplifting about seeing 89 faces on a Teams call at 9am on a weekday morning. Not because they have to be there, but because they want to be. That was the opening to Hospitality Action’s Ambassador AGM, and it set the tone for what turned out to be one of the most moving hours I’ve spent in front of a screen in a long while.
Britain’s Best Fried Chicken, Crowned
I’ve always loved fried chicken. The crunch. The juice. The way it manages to be both comfort food and celebration depending on where you are and who you’re with. So, when H2O Publishing invited Nick and I to the inaugural Fried Chicken Championships at Big Penny Social in Walthamstow, it was a done deal.
How GLP-1 Weight-Loss Drugs Are Reshaping Food Marketing
Almost a third of people taking GLP-1 weight-loss medications have changed how they eat out. That’s not a niche trend. It’s a reset of purchase behaviour that marketing directors can’t ignore.
LHF Advertising Rules: How Food Brands Win in 2026
Since 5th January 2026, the UK food and beverage advertising market has fundamentally shifted. New restrictions on Less Healthy Food and drink (LHF) advertising are now in force, sitting alongside existing HFSS (High in Fat, Salt or Sugar) rules and long-standing protections for children. If you’re a food and beverage brand with LHF products, you’ve likely felt the headache.
Why Foodservice Operators Ignore Your Brand (And How to Break Through)
You’ve got a brilliant product. Your ingredient solves real problems. So why aren’t foodservice operators picking up the phone?
Navigating 2026: Lumina Intelligence Q4 Food Strategy Forum
Each quarter, Lumina Intelligence hosts the most insightful, deep dive into the hospitality sector, helping us prepare for the months ahead. In the wake of the budget, it was the perfect time to see what we have in store for 2026.
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Festive Foodies on Tour: Lumina’s Q4 Food Study Safari
A couple of weeks ago saw the last of Lumina’s Quarterly 2025 briefings, packed full of data and what we can expect to see in the world of hospitality as we welcome in 2026. Following the highly insightful deep dive, our hosts took us on a festive foray around Spitalfields Market.
Eating with your eyes! Lumina Intelligence Food Concept Tour – Old Spitalfields Market and Liverpool Street
Last week, I had the pleasure of being invited to the Lumina Intelligence Food Concept Tour in London. We spent an inspiring afternoon exploring a range of diverse food outlets, sampling their innovative offerings and discovering what makes each concept unique. I was also fortunate to share this experience with the lovely Courtney, one of my colleagues, which made the day even more enjoyable.
Shopper Marketing Agency Insight: Why ‘Shopper First’ Beats ‘Consumer First’
Consumer desire may drive brand love, but shopper decisions drive revenue, and they don’t always belong to the same person.
For years, brands have obsessed over the consumer: the flavour fan, the brand loyalist, the category enthusiast. But shopper marketing lives in a different reality: the consumer and the shopper aren’t always the same person, and even when they are, they think differently at different moments.
Reinventing Hospitality: What’s next for the Food & Drink Industry?
I had the pleasure of attending the Arena Christmas Event with Susan, our MD, on December 1st – a brilliant way to kick off the festive season, especially as it was held at the stunning Mandarin Oriental Park Lane. Beyond the celebrations, it was an invaluable opportunity to gain key takeaways for the year ahead in our industry.
Industry Leaders Speak Out: The Good, The Bad and The Ugly of UK Hospitality in 2025
At this year’s Arena Christmas Event heavyweights from UK Hospitality, The Evolv Collection (previously D&D), Gather + Gather (contract caterers) and RedCat Independent Pubs assembled on the stage at the Mandarin Oriental for a compelling panel discussion. Given the recent budget there was a lot to discuss. Below are my key takeaways, the good, the bad and the ugly…
How Will Britain Eat?
Simon Stenning has spent the last 18 years predicting the future of foodservice. His latest insights reveal an industry adapting fast to changing appetites, tighter wallets and a population that’s simultaneously more health-conscious and more indulgent than ever. Here’s what you need to know.
Why Pinterest Is Quietly Becoming One of the Most Important Platforms for Brands in 2026
If you still think of Pinterest as the place for mood boards, DIY hacks, and dream home inspo, it’s time to shift your perspective. After joining the Pinterest Presents webinar, it’s obvious the platform is evolving fast, not just creatively, but commercially. Pinterest is stepping into a space where inspiration naturally becomes action, and where brands can reach people at the moment they’re making decisions about what to buy, wear, cook and try next.
Introducing the C-Influencer: The New (But Not New) Force for Good in Convenience Retail
At New Trade Media’s Partners in Success event, an insight was shared that immediately struck a chord with me. Their data confirmed something I’ve believed for 20+ years: <1% of convenience stores operate as true influencers in our sector.
CBD Drinks: The Functional Beverage Trend Shaping the Future of Refreshment
As consumer lifestyles continue to evolve, one drinks trend has moved from niche wellness circles into the mainstream: CBD drinks.
Once found mainly in indie cafés and health-led concept stores, CBD beverages are now appearing in grocery chillers, workplace fridges, bars and premium hospitality settings. This shift shows a wider move towards mindful refreshment, functional ingredients and lifestyle-first wellbeing.
So what’s behind the rise of CBD drinks? And what can food & drink brands learn from the space?
