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5 Costly Mistakes International Brands Make When Entering the UK Market

(And How to Avoid Them)

The UK market represents an incredible opportunity for international food and drink brands. With discerning consumers, a sophisticated retail landscape, and strong demand for brands with provenance, it’s no wonder the UK is viewed as a priority market to support global brand expansion. However, what works brilliantly in Milan, Barcelona, or Copenhagen doesn’t always translate seamlessly to Manchester, London, or Edinburgh.

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Your Step-by-Step Guide to Launching an International Brand in the UK Market

Breaking into the UK market as an international brand presents unique challenges and incredible opportunities. You may be a household name in your home country, or even across multiple markets, but the UK requires a localised approach to truly succeed. At Jellybean, we’ve helped numerous international brands navigate this journey, including our globally acclaimed work with premium Italian tomato brand Mutti. Here’s your roadmap to UK market success.
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89 Reasons to Feel Hopeful: Hospitality Action’s Ambassador AGM

There’s something genuinely uplifting about seeing 89 faces on a Teams call at 9am on a weekday morning. Not because they have to be there, but because they want to be. That was the opening to Hospitality Action’s Ambassador AGM, and it set the tone for what turned out to be one of the most moving hours I’ve spent in front of a screen in a long while.

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Britain’s Best Fried Chicken, Crowned

I’ve always loved fried chicken. The crunch. The juice. The way it manages to be both comfort food and celebration depending on where you are and who you’re with. So, when H2O Publishing invited Nick and I to the inaugural Fried Chicken Championships at Big Penny Social in Walthamstow, it was a done deal.

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LHF Advertising Rules: How Food Brands Win in 2026

Since 5th January 2026, the UK food and beverage advertising market has fundamentally shifted. New restrictions on Less Healthy Food and drink (LHF) advertising are now in force, sitting alongside existing HFSS (High in Fat, Salt or Sugar) rules and long-standing protections for children. If you’re a food and beverage brand with LHF products, you’ve likely felt the headache.

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Eating with your eyes! Lumina Intelligence Food Concept Tour – Old Spitalfields Market and Liverpool Street

Last week, I had the pleasure of being invited to the Lumina Intelligence Food Concept Tour in London. We spent an inspiring afternoon exploring a range of diverse food outlets, sampling their innovative offerings and discovering what makes each concept unique. I was also fortunate to share this experience with the lovely Courtney, one of my colleagues, which made the day even more enjoyable.

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Shopper Marketing Agency Insight: Why ‘Shopper First’ Beats ‘Consumer First’

Consumer desire may drive brand love, but shopper decisions drive revenue, and they don’t always belong to the same person.

For years, brands have obsessed over the consumer: the flavour fan, the brand loyalist, the category enthusiast. But shopper marketing lives in a different reality: the consumer and the shopper aren’t always the same person, and even when they are, they think differently at different moments.

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Industry Leaders Speak Out: The Good, The Bad and The Ugly of UK Hospitality in 2025

At this year’s Arena Christmas Event heavyweights from UK Hospitality, The Evolv Collection (previously D&D), Gather + Gather (contract caterers) and RedCat Independent Pubs assembled on the stage at the Mandarin Oriental for a compelling panel discussion. Given the recent budget there was a lot to discuss. Below are my key takeaways, the good, the bad and the ugly…

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How Will Britain Eat?

Simon Stenning has spent the last 18 years predicting the future of foodservice. His latest insights reveal an industry adapting fast to changing appetites, tighter wallets and a population that’s simultaneously more health-conscious and more indulgent than ever. Here’s what you need to know.

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Why Pinterest Is Quietly Becoming One of the Most Important Platforms for Brands in 2026

If you still think of Pinterest as the place for mood boards, DIY hacks, and dream home inspo, it’s time to shift your perspective. After joining the Pinterest Presents webinar, it’s obvious the platform is evolving fast, not just creatively, but commercially. Pinterest is stepping into a space where inspiration naturally becomes action, and where brands can reach people at the moment they’re making decisions about what to buy, wear, cook and try next.

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CBD Drinks: The Functional Beverage Trend Shaping the Future of Refreshment

As consumer lifestyles continue to evolve, one drinks trend has moved from niche wellness circles into the mainstream: CBD drinks.

Once found mainly in indie cafés and health-led concept stores, CBD beverages are now appearing in grocery chillers, workplace fridges, bars and premium hospitality settings. This shift shows a wider move towards mindful refreshment, functional ingredients and lifestyle-first wellbeing.

So what’s behind the rise of CBD drinks? And what can food & drink brands learn from the space?

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