Blog Archives

Lumina Intelligence Q4 Food Strategy Forum

As the leading food and drink agency, jellybean was delighted to attend the latest Lumina Intelligence Q4 Food Strategy Forum to explore insights and strategies shaping the UK foodservice industry.

The sector is experiencing a dynamic shift as operators adapt to evolving consumer preferences, economic conditions and trends – here are some of the highlights:

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12 Days of Giving – Dementia UK

This year for Jellybean’s 12 Days of Giving I have chosen to support Dementia UK, who provide specialist and compassionate support for families affected by all forms of dementia – including Alzheimer’s disease – through their Admiral Nurse service.

As dementia specialists, Admiral Nurses help families manage complex needs – considering the person living with dementia and the people around them. They help people living with dementia to stay independent for longer, and support the people caring for them so they have the strength to cope with the bad days, and the energy to enjoy the good days.

This charity has a special place in my heart for very personal reasons – both my grandad and grandma had Alzheimer’s and dementia respectively, so it hits very close to home. Seeing your loved ones deteriorate and become more and more forgetful and unable to look after themselves is so heart-breaking. Although they were based in South Africa and couldn’t benefit from this charity, I know first-hand just how important their nurses and care-givers were in managing their quality of life and helping to support my family through the tough times. They really were a lifeline, and without them I don’t know where we would be.
There are currently around 900,000 people with dementia in the UK. This is projected to rise to 1.6 million people by 2040. By supporting Dementia UK, we are helping to make sure that families all over the UK who are affected by dementia don’t have to go through it alone, and are able to get the specialist help and support they need to get through another day.

For more information about Dementia UK, and how you can get involved, visit www.dementiauk.org

To Hell & Back – Jess

The past year has certainly been a bit different, to say the least! I think everyone at one point or another has experienced some degree of personal ‘hell’, whether that be malfunctioning Zoom calls, not being able to see family, queues at the grocery store, or not being able to buy loo roll.

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A Taste of South Africa

As a South African, I can confidently say that food is a big part of our culture. With such a diverse population – we are the Rainbow Nation after all – we are lucky to have such a variety of national favourites that bring together so many cultures and traditions.

While I can’t cover them all, I can share with you some of my personal favourites…

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Jess Clare – Blue Cross for Pets – Jellybean’s 12 Days of Giving

As part of Jellybean’s 12 Days of Giving initiative, I was able to donate half a day of my time to the wonderful charity Blue Cross for Pets.

Blue Cross helps thousands of pets in need every month, providing veterinary care, expert behaviour support and help finding them loving happy homes, as well as advice and education for current or future pet owners and pet bereavement support. They develop lifelong relationships with pets and owners, providing quality care that is both accessible and non-judgemental.

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Summer, aka BBQ Season

Although the weather might not always agree, summer is just about upon us. And with summer not only comes warm weather, sunny days and a generally happier population, but also a time where the BBQ can be brought out of hibernation. (Ironically, I am writing this as rain is pounding against the window).

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Duck and Waffle

Food Service Marketing - Duck and WaffleYes, they serve duck and waffle.  To celebrate the big milestone that was my Mom’s 50th birthday, we thought it be no better occasion to check out the exclusive Duck and Waffle restaurant.

Due to its overwhelming popularity, we had to book the table 3 months in advance – easily making this the most well planned event in our family history.

After a series of travel blunders on the day (with all trains to London being cancelled!) we piled into the car and madly dashed to London.  Despite heavy traffic we arrived in Liverpool Street with five minutes to spare.

On the 40th floor Duck and Waffle is the highest restaurant in the UK. With glass windows surrounding the entire floor, the seating area offers an almost 360 degree view London – and at night, the views were spectacular.

After what seemed to be the fastest elevator ride in history, we were warmly greeted by the maitre d’ and were ushered to our table.  Seated next to the window our table offered amazing views. The dark decor and dim lighting in the restaurant highlighted the spectacularly lit up London skyline.

Surprisingly there was not a lot on the menu, and unsurprisingly, everything was slightly bizarre.  Starters included ‘foie gras crème brûlée’ and ‘spicy ox cheek doughnut’ – both too intriguing to turn down.  With 6 of us at the table, we decided each to order a different starter with the aim of sampling as much of the menu as we could. It comes as no surprise that for the main course, all six of us ordered the famous ‘duck and waffle’.

Unexpectedly, the starters each arrived at separate times – although a shock to the system at first, it actually worked out better as it gave us the opportunity to savour each of the dishes individually.

Out of the six starters we ordered – while each delicious – my favourite was the freshly baked onion jam and stilton bread – warm, soft, fluffy bread drenched in oozing melted cheese and topped with decadent caramelised onions.  If Heaven was a taste this would be it.

After our starters were all cleared up it was time for the dish we had all been waiting for – the notorious duck and waffle!  Any reservations one might have had at the start were quickly overcome by the delicious aroma that the dish brought with it as it was served.

The duck leg was served between a waffle and a lightly fried duck egg, and was accompanied by a little pot of wholegrain mustard maple syrup (!) on the side.  All conventions say this shouldn’t have worked, but it did.  Well.

By the time we had polished off our plates we had all eaten far more than our stomachs could cope with, but after waiting so long for a reservation it seemed a shame not to try any of the desserts.

The dessert menu was just as bizarre as the main, with ‘mushrooms on toast’ being the first item on the list.  We settled for ‘torrejas’ – a sweet Cuban toast with maple caramel apples and cinnamon ice cream – and their ‘chocolate blondie’ – served with pistachios and raspberry sorbet.

When the desserts turned up we were wise to have only ordered two dishes between the six of us as they were huge! I’m sure if we weren’t so full from the earlier courses we could have devoured another portion – they were absolutely delicious.

With dinner finally finished and our bellies just about ready to burst, we paid the bill and headed back to the car before the inevitable food coma kicked in.  As a first time guest I can confirm that the restaurant undeniably lives up to the hype. I definitely plan on going back (reservation depending!), although perhaps during daylight hours to see the beautiful view from a different perspective.

A definite recommend.


Jellybean Creative is a leading food service marketing and communications agency. We help top brands with food service pr, food service marketing, digital and design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.

 

Branding and the Brain

There are two things that usually happen when I tell people I have a degree in neuroscience:

1) What on earth is that?!

And

2) How on earth did you get into marketing?!

Little do they know neuroscience and marketing have a lot more in common than they might think!

Neuroscience itself is the study of the brain and nervous system; in essence, the processes underlying how and why we do what we do. Using this knowledge and applying it to the world of marketing through the aptly named field of ‘neuromarketing’ can give rise to an abundance of benefits – benefits that many big brands are paying top dollar to explore!

Neuromarketing looks at how the consumer brain responds to various forms of advertising and other brand-related activities. It makes use of various brain imaging techniques, such as functional magnetic resonance imaging (fMRI) and electroencephalography (EEG), to monitor brain activity while consumers are exposed to different forms of marketing stimuli. One of the most famous studies, commonly known as the ‘Pepsi Paradox’, involved blinding participants and giving them samples of either Pepsi or Coca-Cola, whilst simultaneously being monitored using fMRI. Just over half of the participants were found to prefer Pepsi. However, when the participants were made aware of what they were drinking, these figures changed significantly, and three-quarters were now found to prefer Coca-Cola. Dr Montague, who led the study, found that the association of the Coca-Cola brand with the sample being consumed activated certain ‘reward centres’ in the brain that were not found to be active when the brand was unknown. The study provided some of the first evidence of a correlation between branding and neuroscience.

A brand’s visual identity (such as colour scheme, font style, and logo) is perhaps the most important part of ensuring that the brand is seen by – and has a positive effect on – their target audience. The human brain is able to identify, analyse, and make judgement on this identity in less than a second – clearly illustrating that the correct first-impression is essential!

So what happens in our brains when we see a logo? The image is initially detected by our eyes and relayed to the fusiform gyrus, an area of the brain that plays an essential role in the recognition of objects and words, and distinguishes whether an object is foreign or familiar. The information is then transferred to the primary visual cortex, where shape, outline, and edges come into play. Studies have found that many people are predisposed to prefer certain types of shape or font-style – statistically, more people prefer those with curved edges than sharp.

Colour is then processed in the secondary visual cortex, and, interestingly, it has been found that images shown in colour appear to be more memorable than those in black and white, as well as being more eye-catching. The final stage of image perception is association. Identifying an image with a positive, or ‘rewarding’ experience largely increases the likelihood of using the brand again.

There is clearly more to image perception than just meets the eye, and understanding what goes on in the brain during brand exposure can provide many advantages to a company when it comes to campaigning and visual identification. Many high-profile brands (Google, Microsoft and HP to name a few!) have already enlisted the help of neuromarketing agencies such as NeuroFocus to help them with various aspects of their campaigns (see http://www.fastcompany.com/1769238/neurofocus-uses-neuromarketing-hack-your-brain – a very interesting read!).

Getting to the bottom of why consumers buy what they buy is perhaps the ultimate goal in the advertising and marketing industry, and neuromarketing, while still in its infancy, is sure to play an essential part in the future of marketing.


Jellybean Creative is a leading foodservice marketing agency and communications agency. We help top brands with foodservice pr, foodservice marketing, digital and design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.

Alternative CV – Jess Clare

What was your favourite subject at school?
Biology – my teacher was hilarious.

What was your best subject at school?
Maths

What was your first-ever job?
Barmaid at a golf club!

What was your worst ever job?
Waitress at a fancy hotel restaurant. The maitre d’ made me cry because I couldn’t serve round bread rolls with the back of two spoons (it’s impossible).

What was the first music single you bought?
Some Sugababes single, I was given it at a school disco so technically I didn’t buy it but it’s the first CD I remember!

What is the most entrepreneurial thing you have ever done?
The golf club I worked at didn’t sell cigarettes anywhere on site. When they hosted the PGA one year I bought a load of cigarettes before I came to work and then sold them on for £10 a packet… Easy money!

What is your motto in life?
It can always be worse

If you were allowed one dream perk what would it be?
An unlimited supply of money (and time!)

What’s your favourite movie and why?
The Lord of the Rings trilogy, probably the second one if I had to choose.

If you could pick a celebrity to join the agency who would it be and why?
Tom Hardy. Eye candy during stressful times.

What luxury would you have on your desert island?
Sad to admit but probably my phone.

What animal best reflects your personality and why?
An owl, not because I’m wise but because I can never sleep!!

If you could be anybody in the world (alive or dead) who would you be and why?
Angelina Jolie – she’s incredible.


Jellybean Creative is a leading foodservice marketing and communications agency. We help top brands with foodservice pr, foodservice marketing, digital and design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.