With our annual pilgrimage to the foodie paradise of Padstow on the North Cornish Coast set for June, my thoughts have been wandering to the joy that is a Cornish Pasty wolfed down in the county of its origin. As you look out over the harbour and the crumbly pastry gives way to a perfectly seasoned mix of piping hot meat, swede, onion and potatoes all seems right with the world. But how did this classic Cornish fayre come about? In this latest addition of our ‘History of…’ series I look at the culinary delight that is the Cornish pasty.
As the leading foodservice agency we make sure we always keep abreast of the latest insights and trends in the food and drink market, which is why we were once again delighted to attend the MCA’s Food Strategy Forum which this time took place at the Courthouse Hotel in Soho.
Hello and welcome to the third edition of the Digital Download from Jellybean – Creative Digital Marketing Agency – Food and Drink. My name is Andy Wickes and the this week we are focusing on our Top 3 tips for any digital marketing activity.
What continues to fascinate and excite me about the convenience sector is just how resilient and entrepreneurial independent retailers are. In the face of tough competition, with bigger supermarkets all around them, as well as increased cost pressures that impact their margins, they continue to innovate and thrive. As the leading Convenience Retail Marketing agency, Jellybean is working with Chicago Town Pizza to demonstrate this opportunity,
Two of my favourite things came together this bank holiday weekend – the coast and food! The Foodies Festival is the UK’s biggest food festival and celebrates food from across the globe in a tour around the UK including Bristol, Birmingham, Edinburgh and Oxford, as well as one of my favourite places, Brighton. Your leading foodservice marketing agency reports back with the skinny on the all that took place!
Hello and welcome to the second edition of the Digital Download from Jellybean Creative. My name is Andy Wickes and the this week we talk about lead generation online.
Honey. That gorgeous, golden, sticky-sticky sweet thing. We all know it, and many of us love the stuff as much as Pooh and Baloo do – but how did it come to be a global favourite?
We’ve rounded up what we feel are the top ten key considerations for brands to ensure they continue to be aligned with today’s consumer. Take as may of these as you can into consideration when planning your forthcoming food marketing.
I was recently interviewed by The Grocer magazine for its feature on “how to get in front of a food and drink buyer”(The Grocer 27th April 2019). You can find a link to the full article here.
In honour of Jellybean’s Retail and Consumer Team recently being appointed consumer and trade PR agency for popular London doughnut chain, Doughnut Time, I’ve decided to explore the history of the much loved doughnut.
Last month I travelled across the globe to the culinary mecca that is Vietnam, home to thousands of independent street vendors, bars and restaurants. I started off my trip in the bustling and vibrant capital of Hanoi. Hanoi is known for its busy streets of cars, mopeds and motorbikes (which can sometimes be spotted carrying a family of four!). You soon get used to the bustling streets and the process of crossing the road (you just walk, and the traffic will weave around you). As with all our adventures, we take our findings back to Leatherhead and use it to inform what we do as a food service agency.
Progressive, outward looking and dedicated to quality at every turn; just some of the ways in which you can characterise the modern face of one of our industry’s most vast dining fraternities, the cost sector.
I am delighted to report that Jellybean’s School initiative with Plan International progresses apace. The construction materials and contractors have been secured, and construction was scheduled to begin this month – we look forward to a further update soon.But let’s be honest no one wants to look at photos of a building site, so I thought I would share with you some inspiring images from a neighbouring project in the Gambella region in Ethiopa so you can see the vision rather than the current reality.
Helping challenger brands to explode onto the market
A prestigious food and drink award, particularly one that is voted for independently by consumers and or industry professionals has the power to help a challenger brand explode onto the market and unlock huge sales growth.
Rome brought together two of my favourite things – history and gelato! In six days, we got to see all the famous sights from the Colosseum and Roman Forum to the Trevi Fountain and the breathtaking Sistine Chapel. What made our historical visits complete was taking it all in with a couple scoops of gelato. All in a day’s work for someone from a foodservice pr agency.
Despite the pun, surprisingly our social media campaign this Easter wasn’t Easter egg based, but rather hot cross bun themed. As a specialist food and drink agency, we get more than a little egg-cited about Easter and all its foodie treats. This year we were impressed to see a number of food brands inspired to create hot cross bun themed products and saw fit to offer a hamper of these delights as the prize in our Easter competition. The hamper included: hot cross bun truffles, hot cross bun biscuits, hot cross bun chocolate and a range of actual hot cross buns, along with a nice bottle of red to help wash down your Easter Sunday Roast. It would seem this seasonal hamper didn’t just appeal to us, it had quite the draw on social media, as we offered up a chance to win it by simply retweeting and @ mentioning a friend on Twitter, or commenting and tagging a friend on Instagram. Along with a short and sweet homegrown video to promote the competition (which to date has clocked up over 4,000 views across Twitter and Instagram), all it took was our talented social media team and a ‘Twittersphere’ and ‘Instasphere’ hungry for some hot cross bun action!
Hello and welcome to the very first edition of the Digital Download from Jellybean Creative. My name is Andy Wickes and the idea here is hopefully a pretty simple one. Each week we plan to cut through the white noise of digital marketing advice, tools, technologies, apps, platforms, acronyms and jargon, and to provide you our audience with an executive summary of what we think you need to know each week. Time is of the essence so we plan to keep things short. Very short! The plan is give you what you need to know in under two minutes. This is a quick espresso shot of digital that you can fit in between meetings or phonecalls or checking your email. Quick, smart and succinct.
If you didn’t happen to be one of the 81 million pairs of eyes that saw our fantastically tongue-in-cheek integrated Food PR & Social Media campaign for family-run Surrey sausage manufacturer, Porky Whites, then perhaps ‘the SAUSIES’ is a new term to you…
Five weeks in and I’m attending my first industry event as a new bean; H2O’s B&I StrEATfood Awards. An opportunity to try different street food concepts, alongside meeting likeminded people within the foodservice industry, whilst also witnessing the creativity of the UK’s best street food chefs in contract catering. H2O Publishing organised an amazing event which did not disappoint.
The annual Arena Savoy Lecture is one of the most hotly anticipated events of our industry. 12 months on from her last lecture Kate Nicholls, CEO of UK Hospitality – which represents 70,000 outlets – was back to share her thoughts on Brexit and what it means for the food and drink industry and food and drink agencies.
