As a leading integrated food and drink agency we often get approached by TV production companies looking for food brands to take part in their programmes. However, when the call came earlier this year the production company on the end of the line was not only interested in working with some of our clients, but also with Jellybean. The question was posed…would you be open to coming on the show as a food marketing expert to give your opinion on a range of ads and different recent food marketing trends?
I can’t imagine when Kate Nicholls accepted the role as CEO of UK Hospitality, the association tasked with representing and lobbying Government on behalf of the hospitality industry, that she thought that anything could be worse than Brexit. But then Covid happened and in order to preserve the education of our nation’s children, hospitality has effectively been sacrificed not once but twice. Cue months on end of Tweeting, letter writing, lobbying, ministerial meeting and generally fighting for the support to keep hospitality businesses and their associated supply chain going during these (yes I’m going to say it) unprecedented times.
Please note this interview took place before the new regulations were announced on 22/9/20.
This week Lumina’s Hospitality Innovation Series of webinars featured an interview and Q&A with leading chef and restaurateur Adam Handling. Adam started his culinary training as the first apprentice chef at the famous Gleneagles Hotel in Scotland. He went on to work in London before becoming sous chef at the Malmaison hotel in Newcastle. He then moved back to Scotland to become the Fairmont Group’s youngest ever head chef at the Fairmount St Andrews. Following that he took on the role of head chef at St.Ermins Hotel in St James Park. From there, he entered and became a finalist in series 6 of Masterchef The Professionals in 2013. Since then he has set up his own group of critically acclaimed restaurants notably: Frog by Adam Handling, Eve Bar, The Frog Hoxton, Adam Handling Chelsea and Ugly Butterfly. Sadly as a result of the impact of Covid19 both The Frog Hoxton and Ugly Butterfly (his zero waste pop-up) have closed, but as one door closes another opens as Adam went on to reveal….
Today, Marketing Agencies Action Group (MAAG) announced its evolution into the Alliance of Independent Agencies, as part of an extensive restructure. The Alliance will lead the agenda of independent agencies and promote the sector’s interests as it faces the negative impact of COVID-19; helping independent agencies to safeguard jobs and boost agency growth.
The COVID-19 pandemic has had a significant and negative impact on the creative agency sector, with as much as a 44% (£19 billion) reduction in turnover and projected job losses of 26% (49,000)1. Independents make up ~90%2 of the agencies in the creative sector which contributes over £43billion to the economy.
As income, jobs, ways of working, and client-agency relationships are reimagined as a result of COVID-19’s impact, it is integral the independent agency sector has a clear and action-focused voice. Until now, the sector has not had a united voice to promote its collective interests and pro-actively lobby policymakers in client-related industry bodies and the Government; the Alliance of Independent Agencies stands to change this.
As MAAG evolves to Alliance of Independent Agencies, it has appointed Matt Sullivan Managing Director, created a Members’ Board, and introduced a triumvirate of co-chairs to drive the agenda of its eight action groups.
Reflecting its change in purpose and structure, the Alliance will respond to the impact of COVID-19 with change-driving activities, including:
Lobbying for government support, such as safeguarding jobs, through independent agency representation as members of The Advertising Association and Federation of Small Business.
Providing independent agencies wider access to valuable resources, building on collaborations with other agency collectives. To date, these include Pimento, TheNetworkOne and Agencynomics.
Empowering independent agencies to more successfully navigate procurement (in an increasingly competitive marketplace) through key educational partnerships.
As the incoming Managing Director, Matt Sullivan will spearhead this change. Formerly US Vice President at The Drum & Head of the Drum Network, and prior to that, Managing Director of the DMA’s International ECHO Awards, Sullivan has extensive experience championing agencies.
In addition to his appointment, the Alliance welcomes its inaugural triumvirate of co-chairs including, Ruth Kieran (CEO, Cirkle), Dino Myers-Lamptey (Founder, The Barber Shop), and Laurence Parkes (CEO, Rufus Leonard). The co-chairs are primarily responsible for distilling the input of the Alliance’s eight action groups (in the arenas of Purpose, People, and Performance) into one united voice.
Matt Sullivan says, “Across my work with agencies of all sizes and disciplines over the last 10 years, the biggest shift has been the desire to collaborate more – especially within the independent community. This will be the key factor behind the success of the Alliance of Independent Agencies. The Alliance is bringing an amazing mix of agencies together, plus support and access to other networks; a level of collaboration that is unusual with the backdrop of competitive membership fees. It feels like the last piece of the puzzle is to unite everybody that works for or alongside independent agencies to create something bigger and more impactful. With all the talent, great work, and increased confidence, I think we can be very ambitious with what we can achieve together. Exciting times.”
The Alliance seeks to unite the thousands of independent agencies, their leaders and everyone that works in the community to make meaningful change. Independent agencies can join the Alliance of Independent Agencies with their first month of membership free, here: allindependentagencies.org/welcome
Alliance of Independent Agencies will continue to deliver the same high-quality services as MAAG, including learning and development, new business partnerships, networking and thought leadership, championing issues, a legal helpline, pitch protection, and agency purchasing power.
Note to Editors:
About Alliance of Independent Agencies:
The Alliance of Independent Agencies exists to represent and celebrate the thriving independent agency community and place it and those that work in it at the heart of the rapidly evolving entrepreneurial creative economy.
The Alliance brings the best and most forward-thinking independent agencies together to learn, share, develop their teams, products and services and connects them to best-practice, new ways of working and cutting-edge technologies and tools. And because the Alliance is run by the independent community, for the independent community we fly the flag for the independents to the entire marketing community.
FAQS – Approved for internal and external responses
What does this mean for the current directors?
Clive Mishon and Graham Kemp will remain as directors of the Alliance and support the executive team. Mishon and Kemp have both built successful independent agencies but are no longer engaged as executives in agencies. Since taking over the old MAA to create MAAG, they have made it an organisation driven by agency people, for the whole community. As the organisation evolves into the Alliance of Independent Agencies, they maintain their roles as directors – responsible for the Alliance’s financial stability and management – and welcome a new managing director and co-chairs. This is a vital step to ensure the Alliance is directed and driven by those actively involved in the day-to-day management of independent agencies.
What does this mean for the non-independent agency members of MAAG?
MAAG no longer has group agencies in membership. Recent membership invitations have been focused on independent agencies as MAAG observed the common interests and effective collaboration between like-minded independent agencies.
The latest Around Arena Webinar saw CGA Insights take centre stage with their wraparound consumer, operator and market view on ‘Out of Home – The Next Phase’. As a leading foodservice agency we logged on to hear what’s ahead for the world of hospitality and foodservice.
As part of the MCA’s recent series of webinars, the insight experts looked at how different factors will impact key foodservice sectors – creating winners and losers. With consumers worried over the imminent recession and job security once furlough ends in October, as well as very real concerns over Covid safety and hygiene when eating out, some operators find themselves in a better position than others. Of course, as has been the case for the last few months, it is an ever changing scene, but as of July 2020 MCA predict the following…
If you made arrangements with friends or business associates to meet up at a certain time and place and just failed to turn up with no excuse, apology or forewarning you’d quickly end up with no friends or and/or unemployed. So what makes people feel they can book a table at a restaurant and then just not turn up?
Mine was one of the 3,000 bookings taken by Paul Ainsworth’s team over the two days when they opened their phone lines. Yes, we were the people keen to get out and get eating! After months of lock-down cooking and a wedding postponed (not once but twice) due to Covid, we were eager to at least have something to look forward to in our two weeks of non-honeymoon and what better than a trip to our favourite haunt Padstow? We were also interested to see what ‘new normal’ dining would be like and of course keen to stay safe having spent so long doing the right thing and staying home. We chose the restaurants based on three factors: ones we love, dog-friendly ones (as we had the hound with us) and a new factor for our ‘new normal’ – ones we trusted. Paul Ainsworth is possibly our favourite chef, I followed his lock-down story on social media and was keen to support his return, so when the booking lines opened we were ‘on it’ and booked to stay at The Padstow Townhouse in a newly dog-friendly suite (we were in good company as Jason Atherton was also staying with his family). We also booked for Café Rojano and The Mariners with a visit to Rick Stein’s St Petroc Bistro sandwiched in between, topped off with pre-dinner drinks at the new Padstow Distillery and Padstow Brewery Tasting Rooms.
Yesterday’s announcement to open up hospitality and UK tourism from 4th July was just the life line the industry had been campaigning hard for. Married with the unseasonably good weather we’re currently experiencing, it looks like we may be about to see a staycation boom this summer (with Bojo’s blessing). After being cooped up for so long there is a sense that certainly a sizeable chunk of the population rather fancy a change of scene having stared at the same four walls for the past three months.
As the foodservice market starts to brush itself down, dust itself off and look to take its first tentative steps now is the time to look at what is in store for the immediate future of foodservice. Today Simon Stenning shared his latest predictions with a CEDA audience, the topline summary of his far more in-depth report (which is available to purchase via futurefoodservice.com) shone a light on the industry as a whole as well as further sector specific impacts. Below are my top takeout’s…
Usually when you think of Arena events you think palatial venues, glasses of bubbles, canapés and of course a fabulous three course lunch. Not to mention the shared insights from those at the top of their game and the chance to catch-up with industry contacts old and new.
Coined the ‘new normal’ there are numerous predictions about how our ‘adjusted normality’ will pan out. Of course, nobody knows for sure how this unprecedented pandemic will affect UK consumers and the eating out scene in the months ahead, but here are some of the top predictions across both…
With the on-set of UK lockdown and the effective closure of a large proportion of foodservice and hospitality businesses, foodservice focused brands find themselves in a tough position. What is the right thing to do?
In these unprecedented times the hospitality and foodservice sector has been thrown a curve ball of unfathomable proportions. As a specialist foodservice agency we feel for all the restaurants, cafes, pubs and hotels trying to make the best of a what is a hugely challenging and scary situation. Of course the wellbeing and safety of staff and the population as a whole is paramount and Boris was quite right to do what he did in the circumstances, but it has been a belly blow to the sector.
As a specialist food and drink agency targeting the foodservice, grocery and retail trade we do more than our fair share of B2B communications. As such we have long been an advocates of B2B Marketing and the report and league table it produces each year ranking agencies and providing insight to the industry. This year we are delighted to rank as 61st overall and in the ‘Top 30 Independent Integrated B2B Agencies’ at 28th, coming in 4th for independent integrated B2B agencies with less than 25 employees (we are after all – as trite as it may sound – big enough to matter but small enough to care).
As a leading foodservice agency we make it our business to stay abreast of the latest trends and goings on in the eating out world. So last Wednesday saw us hot-foot it to the MCA & Him Top of Mind Debrief. Here are some of our key take-outs from what was a highly comprehensive report.
The British Heart Foundation is a charity that is close to my heart (excuse the pun), so it was great to head back to their Dorking charity shop to help out again this Christmas as part of Jellybean’s 12 days of Giving. Liz who runs the show and her team of volunteers were as welcoming as ever and I was happy to help out with whatever needed doing. The big change from last year was the number of volunteers, which meant that whereas last year there was masses to do, this year I arrived to see a back room which was very much in order with only a few bags and boxes to unpack. My first task was to head to the shop floor to refresh the shoe and bag display, taking off all the stock that hadn’t sold, adding new shoes and bags and re-merchandising the display to help attract shoppers (with a bit of light dusting thrown in for good measure).
It is fair to say that in recent years delivery has taken the eating out market by storm. This disruptive change in how we enjoy restaurant food brings with it both challenges and opportunities, which is why MCA has devoted a whole report to the subject. As Food Strategy Forum members and a leading food and drink strategic agency we went along to hear what they had unearthed. Here are our top ten take-outs:
As a leading foodservice agency, we have long been supporters of the great work Hospitality Action does. And as Christmas is of course a time for giving, we jumped at the chance to celebrate the arrival of the festive season and at the same time give back, at a time of year when those less fortunate often feel it the most. So it was glad rags on and off we headed to London’s Chino Latino within the Park Plaza London Riverbank for the Hospitality Action Christmas Fundraising Dinner.
He may not be the heavyweight of the industry he once was, but Tom Kerridge in his new slimline form is just as influential and we were lucky enough to enjoy an evening in his company courtesy of Arena. The Audience for Tom Kerridge event was held at the stunning Corinthia Hotel and saw people from across the hospitality and foodservice industry gather to network, dine and hear from the man himself. After taking on the challenge of the wine tasting quiz, catching up with industry contacts and partaking in the obligatory bubbles and canapes, not to mention the delicious three course meal prepared by the team at the Corinthia, it was time for the main event as Tom took to the stage. He regaled us with his path to success from his school days in Gloucestershire to cooking meals on a Wednesday to eat on a Thursday, through to his current empire with the latest addition due to open in Manchester on 15th November.
