Blog Archives

Spilling the Beans on Coffee Shop Marketing

This week saw The Caffè Culture Show return to The Business Design Centre in Islington. So, we headed along to see what’s hot in the coffee shop market. It was little surprise to see a huge array of small coffee roasters along and associated coffee sundries like syrups, disposables, uniforms and more. Of course, matcha was a big focus – no surprises there!

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The LHF Advertising Rules are Coming – Is Your Brand Ready?

If you work in food and drink marketing, you’ll know our industry is never still for long. But the upcoming ASA/Government restrictions on advertising Less Healthy Food and drink (LHF) products are a particularly big step change – one that’s going to require more than a tweak here and there.

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AI in Foodservice

Code to Cuisine – AI, Creativity and the Future of Food – UCFF Session

This year’s festival was not just about tasting new flavours and catching up with familiar faces. On the Trends & Debates stage, things got lively as industry leaders explored the role of AI in foodservice. The discussion offered a fascinating look at how technology is shaping menus, kitchens and the guest experience – with a certain amount of spirited debate along the way.

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UCFF 2025 – A Breath of Fresh Air in Foodservice

Dubbed ‘Glastonbury for Chefs’ UCFF has long been the go-to event for chefs looking for inspiration. The ‘Universal Cookery and Food Festival’ is a mouthful in itself, but offers far more than a mouthful when it comes to amazing food and drink, both from the brands in attendance and the stand-out catering (well when you are feeding chefs you have to be pretty impressive). No exhibition halls here, just a farm, great food and drink, demos, debates and of course fresh air and thankfully this year – sunshine! With its original format it is quite literally a breath of fresh air when it comes to foodservice events.

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A Foraging Adventure

This year’s UCFF included a foraging tour which I eagerly signed up for on arrival. The tour was hosted by Colin Wheeler-James of Ground Up Cookery School and took us around Tewinbury Farm in Hertfordshire. With so much to take in, you’ll excuse me if I have missed anything (Colin, if you are reading this I’m afraid my note taking was comprehensive, but my writing a little illegible, so some points may have been supplemented by a light Google – please forgive me). And of course, please don’t take the below as gospel, as some wild foods can be dangerous. Always check and if in doubt, don’t eat it!

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Driving Sustainability in Hospitality: Insights from The Caterer’s Summit

At jellybean, sustainability isn’t just a buzzword. As a proudly employee-owned organisation, it’s a commitment woven into the fabric of how we operate, create and collaborate. From reducing our carbon footprint, to our team ‘beanifesto’ commitment, we’ve made meaningful strides in our sustainability journey over the past 38 years. Recently we have been working alongside Alectro as our Virtual Sustainability Officer to ensure we measure all we can and move in the right direction with a goal to become net zero by 2030. More of which can be found here.

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UK Coffee Market 2025 Lumina Report – Key Takeouts

The UK out-of-home coffee scene is brewing stronger than ever. With a projected £6.1 billion in turnover for 2024/25, the market has grown +4.1% YoY pushing the coffee category to 7.1% of all eating-out spend (up from 6.6% in 2022).This growth is fuelled by physical expansion with 12,229 outlets now operating nationwide growing the channel by +2.4%.

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Reimagining the Pub Experience

As pubs across the UK navigate evolving consumer habits, shifting economic pressures and continued recovery from recent turbulence, innovation has become the cornerstone of resilience. In Lumina Intelligence’s recent webinar “Reimagining the Pub Experience: Trends, Tech & Innovation”, a compelling narrative emerged: the pubs that thrive are those reconfiguring formats, embracing technology and catering confidently to new guest expectations.

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Arena Savoy Lecture

As a leading foodservice agency, we never miss the Arena Savoy Lecture, which is a highlight of the foodservice calendar. This year was no exception as Kate Nicholls, OBE, CEO of UK Hospitality and Karl Atkins, CEO of Foodbuy Group and Alex Demetriou, CEO Foodbuy UK&I (the UK’s leading food procurement company) headlined the night as they shared their take on the market to the gathered foodservice professionals.

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Public Sector Catering Awards 2025

Last night, the Hilton London Metropole played host to one of the most inspiring evenings in the foodservice calendar – the 2025 Public Sector Catering Awards! A packed room of industry professionals came together to celebrate the unsung heroes who keep our vital services running with passion, purpose, and phenomenal food. From care homes to hospitals, schools to prisons, and even our armed services these catering professionals are relied upon to keep our country running.

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HRC Hits 90!

For those who find themselves in the Gen X category, or even some of you Boomers, I am sure you will recall Hotelympia. Well, it may not be called that anymore, but that hasn’t stopped HRC (it’s current moniker) celebrating an incredible 90 years! Over that time, it’s true that much has changed across the hospitality industry, but the one thing that hasn’t is the fact that at its heart it’s a people business. However much technological advances can help drive guest experience and operational efficiencies, people will always be at the core of hospitality. Which is why it was so good to head up to the ExCel with fellow bean Clare Freeman to check out in person not one, but the four co-located shows: IFE, IFE Manufacturing, The Pub Show and HRC.

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Top B2B Marketing Agency 2025

At a recent Alliance of Independent Agencies event, I heard a staggering statistic that there are now around 30,000 agencies in the UK, with 16,000 of those set up in the last 10 years! With so much competition and increased pressure on marketing budgets it’s never been more important to have a clear specialism as an agency. Thankfully, jellybean has always been all about food and drink, from our foodservice roots to our natural evolution into retail and consumer. For over 37 years we have been laser focused on food and drink be it foodservice, retail, convenience or consumer. Of course, the downside to being a sector specialist is that you can limit your potential growth into other areas and on occasion come up against client conflict. We believe the upside far outweighs these factors as we have created a clear vision for our business and team, attract other likeminded food-obsessed colleagues and build a depth of knowledge that can help clients’ brands and businesses grow.

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AI in Hospitality

The hospitality industry is undergoing a major transformation, thanks to Artificial Intelligence (AI). From improving operational efficiency to enhancing guest experiences, AI is reshaping how businesses operate. A recent report by CGA powered by Niq with industry leaders found the following:

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Essential Insights for Food and Drink Marketers in 2025

As we usher in 2025, the food and drink industry is poised for exciting changes. As a leading food and drink marketing agency, we’re here to help you navigate these trends and turn them into actionable strategies. Here’s a deep dive into some of the trends set to shape the industry in 2025 and how you can leverage these insights to stay ahead.

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Arena Christmas Event 2024

In the world of foodservice, the official start of Christmas is undoubtably the Arena Christmas Event. This year’s was sold out with a waiting list, which says it all. Little wonder though when you consider the venue – The Mandarin Oriental Hyde Park and of course the stellar line-up. With over 220 guests in attendance, it was an ideal occasion to catch-up with industry contacts old and new and hear from experts in the field, on their foodservice market predications.

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Hospitality Action’s Winter Chefs’ Dinner

jellybean has been a long-time supporter of the great work Hospitality Action does for those in need in the hospitality industry. As a Hospitality Action Ambassador, I am also personally keen to do all we can to support their great work. Some row across the Atlantic (see Spirit of Hospitality), me, well I’m more of a nice dinner at a posh hotel kinda girl, so when we saw the line up for the Winter Chefs’ Dinner at Raffles OWO we were in!

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The New Tipping Legislation – The Good, The Bad and The Ugly

As further news on the employment bill hits the headlines we take a look at the changes to tipping laws which came into effect at the beginning of the month (1st October 2024). As consumers we are of course keen to see our tips go to those who deserve them, but how will the new tipping legislation affect the hospitality industry? We take a look at the good, the bad and the ugly of this new change to tipping laws.

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