How fast is your website?
As the leading Foodservice agency, we are always looking at how we can improve the user experience and usability of all our clients’ websites.
We all know that the design, functionality, layout and content is key to making a website great but are you overlooking one of the most important factors of usability and user experience, how fast your site and pages load.
Is page speed important?
The simple answer is yes, optimizing your page speed is more important now than ever before. Fast loading sites perform better on every front, better user experience, more engagement, higher conversions and even higher search rankings. Trust us, you would be surprised how much slow page speed can affect your search rankings. All search engines like Google want to provide their users with a great user experience and a fast site will improve the overall experience, site quality and increase the user’s satisfaction.
How fast is fast enough?
In our experience, and with lots of research, we find on average most users expect a site to load within 4 seconds or less. Some good guidelines to follow when checking your site’s page speed are: if your page loads in under 1 second, that is excellent; under 3 seconds, that is perfect; 3 to 7 seconds, this is average but you could have room for improvement; over 7 seconds, this is not great and you could be losing users and conversions.
Are you thinking about mobile users?
If not then you should be. With mobile internet usage expecting to overtake desktop usage, it’s never been more important to think about faster site loading times. Most mobile users will be using a slower connection and in most cases be out and about trying to access information fast.
Just imagine you’re in a hurry, trying to find a telephone number or an address for a hotel or restaurant and every page on their website is taking forever to load. How frustrating and annoying to the user would this be. They may even give up and look at a competitor’s site that is quicker to load and access this information.
Conclusion…
Remember, everybody deserves a fast web experience. Improving your site speed should always be a serious factor in your overall site optimisation. In turn, this will boost your user’s confidence and trust in your site.
If you want to find out more about how we can help you increase your site’s speed and performance, give us a call!
Jellybean Creative is a leading foodservice marketing and foodservice design agency. We help top brands with food service pr, food service marketing, digital and design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.
Cut-Out Christmas
Every year Jellybean creates a magically-creative Christmas campaign to support our charity friends, Hospitality Action and Springboard UK. This year, as the leading foodservice agency, we showcased our creative, digital and social media talents with a digital take on the traditional Christmas card with our ‘Cut-Out Christmas’. Take a look here https://www.jellybeancreative.co.uk/christmas/ – for each unique view our campaigns receive, we donate £1 to the two charities.*
We wanted to share 2015’s festive joy with the masses so we took to Twitter to share our campaign. We encouraged Twitter users to follow a link and view our video-card – in turn raising funds for our deserving charities. To return the gesture of goodwill – it’s Christmas after all – we ran a free prize draw for those users who retweeted our campaign tweet, to win one of three luxury chocolate boxes, created by agency friend, UK World Chocolate Master Ruth Hinks!
Receiving 305 engagements including 94 retweets and making 7,797 impressions in just three days, we think it’s fair to say we spread the joy far and wide.
A big thanks to all who took part in the Twitter competition and those who’ve helped support our Christmas campaign to date by viewing our ‘Cut-Out Christmas’ card.
There’s still time to get involved, so if you’d like to help us raise some money, have a watch of Cut-Out Christmas and we’ll do the donating: https://www.jellybeancreative.co.uk/christmas/
Now I suppose all that’s left to say is, we wish you a very Jelly Christmas from all the beans!
*(50p to each, capped at £500)
Jellybean Creative is a leading food service marketing and food service design agency. We help top brands with food service pr, food service marketing, digital and design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.
Should you be using A/B Testing?
When designing websites it’s all too easy to get bogged down producing seemingly well-written content, and beautiful design that we feel works best… but is it really working?
Should we be doing more to find out what actually works and what the user likes?
There are many different ways of testing if your users are reacting positively to your design, and in today’s fast moving market we should use what tools are available to us to find out what actually works and delivers results.
One way of doing this is by using a technique called A/B testing.
A/B testing (sometimes called Split Testing) is a method of comparing two versions of a web page (or content within that web page) against each other to work out and determine which version performs better and produces greater results.
How does A/B Testing work?
A/B testing is a way of taking your web page and creating two versions for your audience to see. Once you have worked out what you would like to test, you would have your original version of the webpage (A) and then create an alternative/modified version (B), where you would change a heading, an image, colours, positions of elements, etc. Then half of your traffic to your page would be shown the original version and the other half of your traffic would be shown the modified version of the page.
The user engagement for each version would then be measured and that data is collected into an analytics dashboard, giving you all the results as to how they performed. You can then determine whether changing the experience had a positive, negative, or no effect on the visitor’s behaviour. You don’t even need to stop here, as these results could give you more ideas to run further tests and modifications to how your page performs.
Almost everything on your website or web page that affects a visitor’s behaviour can be tested. Below is a list of the elements it is worth thinking about when deciding what to test:
1. Headings and subheadings
2. Colours
3. Content text
4. Call to actions
5. Buttons
6. Position of content on page
7. Images
8. Form positioning and content
9. Links
10. Promotions
Whatever the outcome of your testing, this should provide you with a lot of useful insight into the user’s engagement with your site or page.
If you would like to find out more about how A/B testing could help your website performance and give you greater results, give us a call.
Jellybean Creative is a leading food service marketing and food service design agency. We help top brands with food service pr, food service marketing, digital and design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.