It’s been a great week at Jellybean, a week when the very bedrock of our agency has been recognised and rewarded. For over 28 years we have been a fiercely independent agency conceiving and activating fully integrated communication campaigns for our clients. We have also been entrenched in foodservice, a specialist B2B sector. This week we have been recognised for both our integrated approach and our dedication to B2B marketing and I could not be more proud of the hard working team at Jellybean.

Firstly, yesterday morning I opened the B2B agencies benchmarking report 2015 to find that we have retained our position in the top 50 B2B agencies in the UK sitting at No 46. This is quite an achievement in a marketing sector dominated by the mega high-tech equipment brands, the big spending pharmaceutical companies, not to mention the fast growing financial, data, security and IT business services sector, with multi million pound marketing budgets. So I am immensely proud that we are holding our own in such auspicious company and without doubt the reason we are able to hold our head up is because of our truly integrated and collaborative approach to foodservice marketing and our fantastic clients, with whom we create and maintain genuine strategic partnerships and as a result deploy their budgets to achieve an impressive return on investment.

This latest accolade came hot on the heels of last Friday’s win, when we were awarded Gold for the Best Integrated Campaign by The Chartered Institute of Public Relations (CIPR) PRide Awards, arguably the most credible in the public relations industry, for our multi-faceted campaign “For the Love of Chocolate” with our client, Callebaut. The judges recognised the inspiration and integration at its heart, from our stunning creative design, right through to the strategy, tone and message crafted by the marketing and PR teams. Here you can see an overview of the campaign.

As the founder of Jellybean I have always championed a fully integrated and business accountable approach to communications, to ensure that we help our clients achieve their commercial goals. We were never about the fluffy stuff or massaging our own ego with “edgy” creative, but rather about hard hitting, effective and creative communications that delivered against specific business objectives. And as we come to the close of 2015 I can truly say that never before have we had to be so multi-skilled, always “on” and accountable for real results – and quite rightly so. That is why this latest gong in our trophy cabinet means so much to us all, it validates the very heart and soul of the agency.

Frankly, nearly 30 years from the start of this journey I couldn’t be more proud of my team or more excited about the fresh challenges 2016 has to offer this industry.

We have always been very proud of our independent agency status. We are masters of our own fate and lords of all we survey (sort of). We’re a speed boat rather than a tanker and with our twenty four strong team we have been speeding along rather well for the last 28 years. Over this time we have built a reputation to be proud of and a much envied client list, so perhaps we shouldn’t really be surprised that we made it into The Drum Independent Agencies Elite table!

It’s only the second year we have entered and having done very respectably last year we were over the moon to find out we had managed to make it into the Elite Independent agencies list this year! It’s quite an achievement as only agencies that have featured highly on all three league tables (client feedback, peer votes and financials) make it into this esteemed list so we are very honoured. This year (for agencies with between 1 and 25 staff) we came 7th for the peer table, top 20 in the financial table and top 100 in the client table and thereby made it into the Elite Agencies (1-25 staff) table at no. 3.

Of course we wouldn’t be anywhere, let alone an ‘Elite Agency’ without our clients and the great comments they have posted on RAR and indeed all those who kindly voted for us in the peer poll. So we’d like to say a big thank you to all of you. Now it’s off to add an extension onto our trophy cabinet and open a bottle of fizz!

Read more on The Drum’s blog here.

Jellybean Creative is a leading foodservice pr agency. We help top brands with foodservice pr, foodservice marketing, digital and design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.