digital & social

foodservice digital & social media marketing that creates stories that stick

We build engaged communities, showcase your expertise and turn social and digital platforms into powerful tools for relationship building, lead generation and business development in the foodservice sector

our experience

brilliant digital & social foodservice campaigns built by food and drink obsessives

Foodservice brands need a different approach to digital marketing. Your audience isn’t scrolling for entertainment. They’re looking for inspiration, education and solutions to real kitchen and business challenges.

We create integrated digital and social strategies that resonate with chefs, owners, operators and buyers across every touchpoint. From Instagram content that showcases menu potential and programmatic display campaigns that reach operators at the right moment to LinkedIn campaigns that position your brand as an industry leader and email campaigns that nurture leads through the sales funnel.

We deliver social content that builds communities and creates authentic connections, alongside digital campaigns that drive awareness, interest and those all-important leads. In a nutshell, we help you build digital and social connections that translate into business results.

our expertise

foodservice social media services

foodservice social media strategy & management

We can help you develop platform strategies tailored to foodservice audiences, with content calendars that balance product showcasing, culinary inspiration, industry insights and brand storytelling.

Whether it’s Instagram for visual storytelling and recipe inspiration, LinkedIn for industry leadership and professional engagement, Facebook for community building and operator engagement, TikTok for trend-led content and chef culture reaching a younger demographic or YouTube for long-form tutorials and product demonstrations – we have you covered!

foodservice content creation

We produce high-quality content that demonstrates your products in action, inspires menu development and positions your brand as a trusted partner to the foodservice community.

Our unrivalled expertise along with a network of chefs and content creators see us deliver authentic content that truly engages. From static to video and even VR, we can help you with recipe development, recipe photography/video, chef collaborations and co-created content, behind-the-scenes production content, educational videos and tutorials, industry insight and trend commentary and user-generated content campaigns.

foodservice influencer & chef partnerships

We help brands connect with influential chefs and hospitality industry voices who can authentically advocate for your brand and reach your target operator audience.

From chef ambassador programmes and influencer campaign strategy to content collaboration management and partnership measurement with reporting,we can manage the whole process,from finding the right partners to measuring their impact on your brand.

foodservice paid social campaigns

Reach the right audience with targeted social advertising campaigns designed to drive awareness, generate leads and support your broader sales and marketing objectives.

Whether you need help with audience targeting and segmentation, campaign creative development, budget management and optimisation, performance tracking and reporting, lead generation campaigns, retargeting strategies, or competitions and promotions, we can help.

foodservice digital marketing services

digital strategy & planning

Our digital team can provide comprehensive digital strategies that align with your business objectives and reach foodservice audiences across multiple touchpoints throughout their customer journey.

With services including digital audience research and persona development, customer journey mapping for foodservice buyers, channel strategy and budget allocation, campaign planning and creative briefing, performance frameworks and KPI setting, and competitive digital landscape analysis.

paid digital advertising

Our team can help you drive qualified traffic, generate leads and build brand awareness through targeted digital advertising campaigns across search, display, video and programmatic platforms.

Our paid digital services include: Google Ads including Search, Shopping, Display and YouTube, programmatic display advertising, retargeting and remarketing campaigns, trade media digital advertising partnerships, video advertising campaigns, lead generation and conversion optimisation, and budget management with ROI tracking.

email marketing & automation

Using your data or third-party data, we can help you connect directly with your foodservice audience through strategic email campaigns that educate, inspire and drive action, from product launches to recipe inspiration series.

From email strategy and campaign planning to template design and build, segmentation and personalisation as well as automated workflows for lead nurturing, newsletter management, and performance tracking with optimisation – we can help at every step of the way.

website development & optimisation

Create compelling digital destinations that educate, inspire and convert, from product showcase sites to recipe hubs and trade resource centres designed specifically for foodservice audiences.

Our highly experienced digital team covers everything from website strategy and user experience design to responsive website build and development, content management system implementation, SEO optimisation and technical performance, GEO optimisation for AI search, conversion rate optimisation, and analytics setup with ongoing reporting.

why jellybean for digital & social

Expertise We’re trusted by leading foodservice brands to develop digital and social strategies and content. We understand what motivates chefs, operators and buyers online. Our content strategies are built around their needs. We know which channels work, what messaging resonates and how to turn digital engagement into commercial results.

Courage Great digital and social content requires bold creative thinking. We’re not afraid to try new formats, experiment with emerging platforms, test innovative targeting strategies or challenge conventions to help your brand cut through the noise.

Collaboration We work closely with your team, your chefs and your operator customers to create authentic content and campaigns that truly represent your brand and deliver against your business objectives.

Care We care about creating digital and social experiences that can build your brand with the right audiences. Every campaign is designed with your long-term reputation and relationships in mind.