Mizkan Chef Website

Creative / Digital

The Task

To design and build a multi-region website for Mizkan Euro’s Japanese ingredient portfolio, aimed at chefs across Europe. The website needed to inspire both Asian and mainstream chefs alike to use Mizkan’s range of ingredients and integrate seamlessly with the HubSpot CRM platform to facilitate all ongoing marketing campaigns.

Mizkan Chef - Marketing Agency - Case Study Japanse Food Marketing

The Solution

We developed a market-leading website designed to embody Mizkan’s heritage with a clean and contemporary aesthetic to reflect the brand’s authenticity and relevance for today’s chef audience.

As well as the build and design, the content was crucial. ‘How to’ guides on product usage and recipes were essential to ensure our rich blend of content offered something for every chef, from the uninitiated starting out, to the Asian cuisine expert. Working with recipes developed by a range of leading chefs we shot all original photography and video for the site, as well as copywriting all content with keyword dense copy for SEO (from keyword research carried out).

The site was built to ensure it was organically optimised to drive traffic and integrated fully with HubSpot, to support effective ongoing marketing. From mapping out the website structure and functionality to designing the user experience, as well as translating and populating eleven language versions (including non-Cyrillic alphabets) and tailored content for each region, the site was a substantial project.

The Result

We are proud to say it sets the standard in the market and offers a flexible platform that can grow.

“We are incredibly proud of the www.mizkanchef.com site. From the start Jellybean offered a wraparound service including design, copywriting and digital expertise to create what we believe is the new standard for chef websites. The content created for the site is inspiring and engaging and the site itself offers an excellent user experience. Our colleagues from across the world have praised it and we see this as the start point for Mizkan Euro’s ongoing chef engagement and commitment to the foodservice market. As Asian ingredient experts we will continue to develop the site with Jellybean to ensure the content is fresh and relevant and will draw chefs back time and time again. We’d like to thank the team at Jellybean who made the process as easy as possible with a can-do attitude backed up with digital and creative expertise.”