design & creative

foodservice design & creative that builds brands people believe in

We create distinctive brand identities and compelling sales materials that help your foodservice brand stand out, build trust and win business in a crowded market.

our experience

first impressions count in foodservice

In the foodservice and hospitality sector, your brand needs to work hard across multiple touchpoints. It needs to engage your audience from owners, chefs and mixologists to F&B managers and buyers. It should have an engaging identity that speaks to your audience and is communicated clearly across all brand assets.

With 38 years’ experience building brands out of home we understand the nuances of different sectors and decision makers. From photography and video with appetite appeal to infographics and animation to help bring your USPs to life – we can help.

With food and drink design that’s not just visually striking but commercially effective, we can help you grow your foodservice brand. Our design work means foodservice brands differentiate themselves, communicate their value and ultimately win more business. We don’t just create beautiful design (which we do of course!). We build brands people believe in, create stories that stick and foster loyalty that lasts.

our expertise

foodservice branding & design services

Our experienced in-house design team understand foodservice like no other. With experience across a wide range of food and drink categories, brands and sectors, they bring a depth of knowledge to your design projects that you won’t find elsewhere.

The DNA of your brand is where things start. We can help you develop strong brand foundations that clearly communicate who you are, what you stand for and why wholesalers and operators should buy into your brand.

Our foodservice branding and strategy services include: brand strategy and positioning, brand identity development, logo and visual identity design, brand guidelines and toolkits, tone of voice development and brand messaging frameworks.

foodservice packaging design

When it comes to packaging understanding your foodservice audience is key. Will it be seen on shelf in cash-and-carries? Will it be front of house or back of house? Will you need to offer bulk formats or sustainable low waste pack formats? Will your packaging live on past its initial use in kitchens showcasing your brand? There’s a lot to consider. Whatever you are after we create packaging that stands out in busy kitchens, clearly communicates your brand and makes your products easy to identify and crucially use!

We can help you with primary and secondary packaging, catering pack formats, label design and artwork, packaging copy and messaging, sustainable packaging solutions and pack photography with styling.

digital design for foodservice brands

The world is digital first and so are we. Creating engaging digital assets that work across all your online channels, from websites to social media, email campaigns to digital advertising – digital is at the core of what we do.

Our digital design capabilities cover website design and development, social media templates graphics and videos, email newsletter design, digital and print advertising creative, presentation design, and video graphics with animation.

Read more about our social and digital services here

foodservice sales and marketing collaterel

When it comes to arming your sales team, they need the assets to help them sell effectively and help convert prospects into customers.

We can help by creating foodservice sales assets including: sales brochures and sell sheets, cost in use leaflets, product catalogues, presentation templates and sell-in decks and trade show stands.

Read more about our foodservice PR and event services here.

point of sale design

Foodservice may be thought of as B2B, but when it comes to front of house brands and menu call outs it is actually B2B2C and offers a huge visibility and sampling opportunity for your brand. We can help you create POS assets to drive visibility with consumers at the point of decision, from counter cards to window graphics, shelf wobblers to posters and display units, even floor and wall graphics, along with promotions/competitions – all to help you capture your audiences’ attention at the moments that matter.

From point-of-sale assets such as counter cards and table talkers, shelf wobblers and barkers, window graphics and posters to display units, floor and wall graphics and promotions/competitions at POP we can help you capture your audiences’ attention at the moments that matter.

why jellybean for foodservice branding and design

Expertise We’ve been designing for foodservice brands for 38 years. We understand the practical requirements, from kitchen durability to food photography that makes dishes sing!

Courage Bold design gets noticed. We’re not afraid to push creative boundaries and help your brand stand out in a crowded marketplace.

Collaboration Great design happens through partnership. We work closely with your team to understand your brand, your audience and your goals.

Care We care about creating design that’s sustainable, inclusive and representative of the food industry we love. Every project is approached with thoughtfulness and responsibility. Whilst as an employee-owned business, when it comes to results, we treat your brand like it’s our own, as we say, we own it!