the task
When we were approached to launch the Flahavan’s new Barista Edition Oat Drink we were hugely excited to work with such an amazing heritage brand. However, we identified that there was one thing missing from the brief. In order to really make waves with baristas the packaging would be key – hence we proactively suggested a pack redesign. To stand out in this competitive sector and appeal to style conscious baristas Flahavan’s packaging needed the ‘cool factor’, while staying true to the heritage and authenticity of this much-loved Irish oat brand.
the solution
Following in-depth market research and a detailed analysis of both consumer expectations and competitor packaging, we set out to create a design that would command attention back of counter, whilst remaining unmistakably Flahavan’s. Anchoring the look in the brand’s distinctive heritage colours ensured instant recognition and reinforced its strong association with quality – and of course oats.
To inject energy and a modern edge, we introduced bold, confident typography paired with playful oat milk-splash illustrations, adding a sense of movement. We commissioned and directed a series of coffee shots, showcasing the premium drinks customers could craft with the Barista Edition Oat Drink. These visuals didn’t just break up the layout – they told a story of taste, texture, and barista-level performance, helping the pack feel both premium and relevant.
the results
The result was packaging that not only elevated shelf presence but also amplified the brand’s ‘cool factor,’ bridging its rich heritage with a fresh, contemporary appeal that speaks directly to today’s coffee culture. The perfect springboard for the integrated trade launch (more of which in 2026).
Brand Manager, Flahavan's
- Shopper Marketing Agency Insight: Why ‘Shopper First’ Beats ‘Consumer First’ - 12th December 2025