The UK market represents an incredible opportunity for international food and drink brands. With discerning consumers, a sophisticated retail landscape, and strong demand for brands with provenance, it’s no wonder the UK is viewed as a priority market to support global brand expansion. However, what works brilliantly in Milan, Barcelona, or Copenhagen doesn’t always translate seamlessly to Manchester, London, or Edinburgh.
Breaking into the UK market as an international brand presents unique challenges and incredible opportunities. You may be a household name in your home country, or even across multiple markets, but the UK requires a localised approach to truly succeed. At Jellybean, we’ve helped numerous international brands navigate this journey, including our globally acclaimed work with premium Italian tomato brand Mutti. Here’s your roadmap to UK market success. Read More
Since 5th January 2026, the UK food and beverage advertising market has fundamentally shifted. New restrictions on Less Healthy Food and drink (LHF) advertising are now in force, sitting alongside existing HFSS (High in Fat, Salt or Sugar) rules and long-standing protections for children. If you’re a food and beverage brand with LHF products, you’ve likely felt the headache.
