retail trade marketing

We don’t just understand retail trade marketing
– we help brands win in it.

Strategic trade marketing that turns retailer relationships into brand success.

If you’re a food and drink brand, we get it. This world moves fast — and we’ve spent nearly four decades helping brands like yours win. Proudly independent and employee-owned, Jellybean blends strategy, creativity and deep category know‑how to deliver ideas that don’t just turn heads — they move products.

Winning at retail starts long before the shelf. At Jellybean, we build powerful retail propositions and communications campaigns that open doors, secure listings and drive growth.

our experience

we live and breathe food & drink, and we’ve built our reputation on understanding this world better than anyone.

With over 38 years in food and drink marketing, Jellybean has worked alongside iconic brands to influence wholesale and retail buyers, shape category narratives and build compelling sell-in stories. We’ve supported launches across major UK retailers – from grocery multiples to wholesale and convenience – helping brands navigate the complex retail landscape. Our team has been behind trade campaigns that have opened doors with buyers at leading grocers, secured national listings and driven incremental distribution.

At the heart of everything we do are our values: creative courage, collaboration, care and expertise. Every campaign is delivered by a carefully selected team of strategists, creatives, project managers, content creators, analysts and researchers chosen specifically to support your brand’s unique goals. This tailored team approach ensures every project benefits from the perfect blend of insight, creativity and delivery excellence.

our expertise

this is where strategy meets creative courage — fueled by collaboration, care and deep market understanding.

We create and execute trade marketing campaigns that cut through. Our services include developing tailored trade presentations, sell-in decks, channel and retailer-specific launch plans, category insight packs, trade pr, trade advertising and creative retail activations. We know how to build wholesaler and retailer engagement programmes that make products stand out in busy minds and crowded categories. From PR and promotions to retailer trials and category initiatives to POS and incentive programmes, we know what works to drive listings, pull through sales and win the hearts and minds of retailers and their shoppers.

why jellybean

we’re proudly independent, employee-owned and obsessed with food and drink. We pair strategic insight with creativity that sells.

Brands trust us because we’ve been doing this successfully for nearly four decades. We’ve supported national grocery and convenience brands with trade marketing strategies that have helped them grow listings, secure feature space, be category champions and win retailer trust. Our work has been recognised at major industry awards and we’re proud of our track record delivering measurable commercial results.

you’re in safe hands

with decades of experience and a proven track record, we give brands the confidence to go bigger.

Many of our clients have worked with us for 8+ years — testament to the trust they place in our team. We understand the commercial stakes of trade marketing and treat every campaign like it’s our own. We’re proud of long-standing partnerships with some of the most respected retailers Tesco, Sainsbury’s, Morrisons, ASDA and Waitrose and leading food and drink brands in the UK.

why it matters now

With competition for attention and shelf space fiercer than ever, retailers expect brands to demonstrate clear value, strong insight, and robust activation plans. Trade media, PR campaigns, peer-to-peer advocacy, retailer trials, case studies, and trade shows are all evolving – and the brands that harness the right mix of trade communication channels and deliver data-driven, creative, and commercially compelling stories are the ones that will win. Strategic trade marketing isn’t a nice-to-have – it’s essential for driving growth in today’s retail environment.

case studies

Shopper Marketing Agency
Mutti: A Golden Year
Chicago Town Pizza to Go
Chicago Town Pizza to Go
Mutti Asda Head Office Experiential Sampling - Shopper Marketing Agency
Mutti Asda Head Office Experiential Sampling

read our retail, shopper & consumer insights

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get in touch

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Jellybean Creative Solutions

jellybean is an employee-owned, award-winning independent foodservice, retail and consumer marketing agency, specialising in foodservice, convenience retail, trade FMCG and consumer. Offering a one-stop-shop, from consultancy to activation across design, marketing, PR, social and digital communications.

Contact Details…
  • Jellybean Creative Solutions,
    15-17 The Crescent,
    Leatherhead,
    Surrey
    KT22 8DY
  • +44 (0)1372 227950
  • info@jellybeancreative.co.uk
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