The Task
Nurture and strengthen Mutti’s relationship with Asda through a head office experiential sampling activation.
The Solution
We utilised our beautiful Mutti display (built for Pub in the Park and repurposed) to create a stand-out destination inside the Asda atrium space at their head office. The key goal for the day was to hand out full samples of a core product, Mutti Polpa chopped tomatoes.
Delicious taster canapés were also created for the event and handed out to staff members, encouraging them to try the range of Mutti products and experience the great taste. Employees were also educated on the different properties of the products, including flavour profile, texture and the variety of cooking styles they are suitable for.
We also added an element of gamification with a fun ‘fairground style’ game which drove people to the stand on their lunch break. The Asda teams are certainly a competitive bunch with a high level of excitement and engagement throughout the day. Participants had to throw squishy tomatoes at targets in order to win – a score of 3 out of 5 won a tube of Mutti double concentrate or a tea towel and anyone scoring 5 out of 5 won a huge Mutti hamper!
The Results so far…
- The event was a great success with positive feedback from both Asda employees and the category planning team.
- Over 800 cans of Polpa were given out to employees.
- Hundreds of staff took part in the Mutti game with over 265 winners – taking home prizes including 5 lucky hamper winners!
- Over 400 samples were tasted during the 3-hour event.