Chicago Town Pizza to Go

Retail / Consumer

The task

Raise awareness, create demand and generate leads for the new Chicago Town Pizza-to-Go concept amongst key decision makers in the convenience channel.

Chicago Town Pizza to Go

Chicago Town Pizza to Go

Chicago Town Pizza to Go

Chicago Town Pizza to Go

The solution

As a leading convenience and retail integrated marketing agency we have long-standing working relationships with not just the trade media but convenience store owners and influencers themselves. This means we know what it takes for a new concept like Pizza-to-Go to cut through in the crowded food-to-go marketplace and to become a successful and commercially sustainable solution for retailers.

Our trade communications strategy was built upon three key pillars:
1. Peer to peer endorsement
2. PR engagement
3. Trade media partnerships

In order to drive buzz around the new concept and create those all important sales leads.

The results

Over 70 articles were published across all leading convenience trade media magazines, websites and social accounts – giving us the highest share of voice of all food-to-go concepts during the campaign. Crucially our campaign generated a significant number of leads to help the sales team meet their targets for new installations and sales.

“Chicago Town Pizza-to-Go is going from strength to strength in the convenience channel and the work that jellybean has done has been integral to its success to date. From press briefings to ambassador case studies to lead generation and competitions the team has helped create widespread awareness, demand and sales.“
Senior Brand Manager, Chicago Town

Jellybean Creative Solutions

jellybean is an award-winning independent food and drink integrated marketing agency, specialising in foodservice, convenience retail, trade FMCG and consumer. Offering a one-stop-shop, from consultancy to activation across design, marketing, PR, social and digital communications.

Contact Details…
  • Jellybean Creative Solutions,
    15-17 The Crescent,
    KT22 8DY