Raise awareness, create demand and generate leads for the new Chicago Town Pizza-to-Go concept amongst key decision makers in the convenience channel.
As a leading convenience and retail integrated marketing agency we have long-standing working relationships with not just the trade media but convenience store owners and influencers themselves. This means we know what it takes for a new concept like Pizza-to-Go to cut through in the crowded food-to-go marketplace and to become a successful and commercially sustainable solution for retailers.
Our trade communications strategy was built upon three key pillars:
1. Peer to peer endorsement
2. PR engagement
3. Trade media partnerships
In order to drive buzz around the new concept and create those all important sales leads.
Over 70 articles were published across all leading convenience trade media magazines, websites and social accounts – giving us the highest share of voice of all food-to-go concepts during the campaign. Crucially our campaign generated a significant number of leads to help the sales team meet their targets for new installations and sales.