Portfolios Archive - Page 3 of 7 - Jellybean Creative Solutions

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7th July 2022

Acre & Apron Launch
“direct to consumer brand development”

The Task

To create a brand for a new premium British meat box service. The kicker – it needed to launch in less than two months to hit the pre-Christmas window.

Brand Video // web and YouTube pre-roll

The Solution

Keen to develop a strong and considered brand, we worked in collaboration (and at pace) to carry-out the consumer insight groundwork whilst the client managed the competitor audit. We then used this insight to run a brand workshop (which in Covid times was held on Microsoft Teams). During the workshop we worked through a number of brand modelling exercises and came away from the day with a clear vision of what the brand was all about. This formed the basis for brainstorming the brand name which culminated in a list of over 90 options (and of course a shortlist of our preferred names). In the end it was one of our first ideas that came out on top – Acre & Apron. Inspired but the unique partnership of farmer and butcher at the heart of the brand, this name seemed to sum it all up and create the right tone for what is a premium offering. We also developed the strapline ‘For cooks that care. We deliver.’, highlighting the brand’s commitment to sustainability, ethical meat and of course their direct to consumer delivery model.

Once the brand name was IP checked and all the domains and social accounts secured, we moved forward with visual execution of the brand. We put forward over a dozen logo executions and the competition was tough. But having got it down to two closely tied options, the decision was made to go for an iconic roundel execution which would give the brand standout and work well on elements like social media icons and of course the delivery box itself. We then moved on to develop the brand palette, brand tone and photography styling in order to create the surround feel for the new launch which would inform all the comms and collateral produced, including the ecommerce website which the client was building.

View the website here

The Results

“We are really happy with the Acre & Apron brand and found the process Jellybean took us through to be professional, collaborative and responsive. The brand workshop ensured we were all on the same page and had an agreed brand strategy across all stakeholders, whilst the visual brand development left us spoilt for choice. The end result is a brand we can be proud of and which truly embodies this unique partnership. Off the back of the brand development we have been working with Jellybean to simultaneously pull together a launch marketing plan – one of the great benefits of working with an integrated food and drink specialist agency with capabilities across PR, social, digital and design execution.”

Stuart Thomson

Head of Marketing, Beeswax Dyson Farming

Jellybean

7th July 2022

Mizkan Chef Website
“we are incredibly proud of the www.mizkanchef.com site”

The Task

To design and build a multi-region website for Mizkan Euro’s Japanese ingredient portfolio, aimed at chefs across the world. The website needed to inspire both Asian and mainstream chefs alike to use Mizkan’s range of ingredients and integrate seamlessly with the HubSpot CRM platform to form the global hub for all ongoing marketing campaigns across the regions.

Mizkan Chef - Marketing Agency - Case Study Japanse Food Marketing

The Solution

We developed a market-leading website designed to embody Mizkan’s heritage with a clean and contemporary aesthetic to reflect the brand’s authenticity and relevance for today’s chef audience. Using a blend of illustrations, patterns and photography, brought together with a style inspired by Japanese collages, the website design brings to life the brand, with stunning food photography to draw in our discerning chef audience.

As well as the build and design, the content was crucial. ‘How to’s’, guides on product usage and recipes were essential to ensure our rich blend of content offered something for every chef, from the uninitiated starting out, to the Asian cuisine expert. Working with recipes developed by a range of leading chefs (including Sozai Cooking School, Ron Laity Mizkan’s Development Chef, FIS and Rich Woods) we shot all original photography and video for the site, as well as copywrote all content with keyword dense copy for SEO (from keyword research carried out). The site was built to ensure it was organically optimised to drive traffic and integrated fully with HubSpot, to support effective ongoing marketing, which can be activated by the client. From mapping out the website structure and functionality to designing the user experience, as well as translating and populating eleven language versions (including non-Cyrillic alphabets) and tailored content for each region, the site was a substantial project. We are proud to say it sets the standard in the market and offers a flexible platform that can grow with new content including Chefs in Conversation the latest UK campaign.

The Result

“We are incredibly proud of the www.mizkanchef.com site. From the start Jellybean offered a wraparound service including design, copywriting and digital expertise to create what we believe is the new standard for chef websites. The content created for the site is inspiring and engaging and the site itself offers an excellent user experience. Our colleagues from across the world have praised it and we see this as the start point for Mizkan Euro’s ongoing chef engagement and commitment to the foodservice market. As Asian ingredient experts we will continue to develop the site with Jellybean to ensure the content is fresh and relevant and will draw chefs back time and time again. We’d like to thank the team at Jellybean who made the process as easy as possible with a can-do attitude backed up with digital and creative expertise.”

Reine Houedenou

Brand Manager, Foodservice

Jellybean

6th July 2022

Porky Whites
“you have smashed it yet again!”

The Task

Our fantastically successful partnership with British sausage brand Porky Whites continues (you might remember our SAUSIES PR & Social Media campaign from 2018)… For the 2020 seasonal campaign Jellybean was tasked to once again raise awareness of the family owned and family run business in local, regional and mainstream media and to drive sales of its festive range, available on Porky Whites’ online shop. The Jellybean activity reached new potential consumers through PR and was also responsible for boosting brand affinity with the company’s loyal fans on Facebook.

The Solution

PR: To ensure we made headlines with Porky Whites festive range we needed a sensational news hook to grab the attention of the mainstream media, as we did with the SAUSIES. After a client brainstorm we agreed on the festive range to create: Limited Edition Christmas Dinner Sausages, Bacon Scented Wrapping Paper and Porky Whites anti-viral face mask – so 2020! These new products would join the existing and very apt Sauce Shop Brussel Sprout Ketchup available on Porky Whites’ online shop. Porky Whites is an independent manufacturer, able to react swiftly and smartly to trends and the Christmas sausages were developed and produced in record time whilst Jellybean looked after the design and print of the meaty scratch ‘n’ sniff wrapping paper which we dubbed ‘Presents ‘n Blankets! We sent hampers with these items and a press release to tabloids and radio stations nationwide and shared the press release with a long list of national, regional and local media, radio and tv researchers, online lifestyle titles as well as online foodie titles too.

Social Media:
For decades Porky Whites has worked hard to build an incredibly loyal and enthusiastic customer base. Always up for a laugh and a chat on Facebook we decided to engage the brand’s fans with a 5 day ‘Spot The Sausages’ competition where we hand illustrated and digitally designed five Christmas living room scenes with sausages hidden for Facebook fans to spot. Those who guessed correctly were put into a random draw with a winner from each day chosen to receive some limited edition Porky Whites festive prizes.

In addition to providing illustrations for the competition, we took over the daily management of Porky Whites’ Facebook page, creating additional graphics and publishing topical, engaging posts to lift fans’ spirits and educate them on the latest Porky Whites festive range, further driving sales.

The Results

Our Christmas PR campaign surpassed client expectations.

PR highlights include:

Feature on Channel 4’s Steph’s Packed Lunch show with a 1min 30sec segment for the Bacon Scented Wrapping Paper
Securing Porky Whites MD, Fran a 5 minute interview which aired on both breakfast and drivetime slots on BBC Radio Surrey

Mention of Bacon Scented Wrapping Paper on drivetime slots of Heart Radio Sussex, Heart Radio Hampshire and Heart Radio Kent

Total pieces of coverage: 56
Reach: 14.25 million

Online shop highlights over the course of the seasonal campaign include:

3 of the festive products Jellybean PR’d made up 3 of the top 5 products on the Porky Whites online shop by units sold

Online store sessions driven by social increased by 185% (vs previous month) with Facebook driving 285% more online store sessions (vs previous month)

The Facebook page results were equally as strong:

For the period of Jellybean’s channel takeover 25th Nov-14th Dec we saw an increase of 2487% in page impressions and 5713% in engaged users (vs same period previous month).

You have smashed it yet again! Thanks all so much. Another great idea, great execution and great results.

Francesca Wyatt

Managing Director

Jellybean

6th July 2022

Digital Product, Trend & Innovation Hub
“among the most modern websites I have seen”

Digital Product, Trend & Innovation Hub

Please note due to the business critical and confidential nature of this project all brand details have been excluded.

The task

Our client develops and supplies hundreds of different products for their customers across the globe. Jellybean was asked to help design and build an online hub of NPD information for one of their global customers. This would allow key personnel to search for existing products across different regions, reducing the need for similar products entering the innovation pipeline and improving product development efficiencies.
The hub needed to become the ‘go-to’ place for the customer to find innovation news.

The Solution

We held a workshop with all relevant stakeholders to determine functionality requirements for both the customer and client users. Following this we developed a Technical Specification Document, wireframes, page template designs and HTML files to enable the digital team to build the online hub.

Jellybean worked closely with stakeholders to manage the upload of hundreds of products, images and specifications. This data was tagged and structured in such a way that users could search for products in many different ways e.g. Country, Category, Food Type etc. The system also included a free search functionality making it easy for the customer to identify NPD opportunities.

Up to date NPD data was uploaded by the client making the system a real time solution.

The Results

The NPD portal was launched in November 2020. Online training sessions were carried out for our clients’ teams and their customer.

Looks really neat clean easy to navigate. We often get asked what other markets are doing this will really help.

“The platform is among the most modern websites I have seen across the supply base.”

“Great to have a centralised location, one stop shop and regional insights.”

Jellybean

6th July 2022

Maldon’s Extraordinary Christmas
“the PR figures speak for themselves”

The task

With Christmas 2020 shaping up to be very different for operators and consumers alike, we were tasked by the world’s greatest salt brand, Maldon, to run a dual campaign – one that would resonate with both a trade and consumer audience – to help unite people through moments of festive food and drink, wherever they were and whoever they were spending the time with.

The brief was to use PR to drive awareness of Maldon Salt and build understanding of how to use it as a seasoning to elevate all manner of festive recipes, recruiting new users, while nurturing seasoned home and professional chefs that know and love the brand but still seek usage inspiration.

Maldon’s Extraordinary Christmas Case Study

The Solution

Because of Maldon’s dual chef and consumer focus, Jellybean mobilised its foodservice and consumer PR arms to great effect, uniting the teams under the campaign banner of ‘Maldon’s Extraordinary Christmas’. With our expertise in the power of video and social influencers, we recruited 10 influential professional chefs – some serious up and coming cooking talents with already strong social followings – to create a series of authentic hints, tips or hacks for using Maldon to elevate festive dishes and drinks.

Chefs including Adam Byatt, Jay Morjaria, DJ BBQ, Simon Taylor, Elliot Cunningham, Lorna Maseko as well as mixologists Camille Vidal and Rich Woods, offered up bespoke video posts, curated by Jellybean, to go out on Maldon’s Instagram platform throughout December in the lead up to Christmas.

Alongside this, Maldon had been working with renowned photographer David Loftus to shoot some incredible festive recipe collateral, ready for December. With the beautiful collateral in hand, the consumer PR team opened its black book, to deliver blanket recipe coverage in coveted Christmas editions of Vegan Food and Living, Woman’s Own, Country Living, Good Homes, Love Food, Luxury Lifestyle and many more.

View the Instagram Teaser

The Results

22 pieces of coverage in leading consumer titles – print and digital
17m opportunities to see
40,079 monthly views on Instagram

“We love working with Jellybean and really value their creativity, expertise and ability to get things done. The PR figures speak for themselves, while the video collateral was inspiring, engaging and brilliantly curated - both of these combined to strike the right note at a difficult time for both consumers and chefs while making for a really compelling festive campaign.”

Alannah Wiseman

Communications Executive for Maldon Salt

Jellybean

6th July 2022

Sly Dog Spiced Rum
“unleashing the new dogs in town”

The task

As a brand-new spiced rum brand, we were tasked with creating some eye-catching ‘sly’ content for Sly Dog. The content would be used across social media, their website and PR to drive awareness and engagement of this new cunningly crafted spiced rum.

The Solution

We know how important it is to make a great first impression, especially within the highly competitive spirits market, so we went all out. We brought a cocktail top dog onboard to create some deliciouSLY exciting cocktail recipes for us with Sly Dog as the main ingredient.

To help us to really shout about these cocktails and bring them to life, we staged a photography shoot with our mixologist and stylist on hand to make our cocktails taste and look spectacular. As well as the cocktails, we also captured the rum neat along with the stunning Sly Dog bottle in a variety of settings. This shoot allowed us to capture as much content as possible for use across a range of different platforms.

Ahead of our planned big bang launch later this year, we let Sly Dog off the leash with a soft launch (which also included PR and Influencer marketing). Using all the great content we had in the (doggie) bag, we developed a short and engaging launch video. Shared across social media, it brought the Sly Dog proposition and story to life and introduced our audience to this exciting new rum.

We also created a suite of Instagram Giphy stickers, as a highly creative and fun way to get engagement from followers and drive user generated content. These included the brand’s iconic ‘sly’ eyes as moving eyes which people can put across their own eyes, as well as a selection of sly mottos. Check them out by searching #SlyDog in Instagram stickers.

The Results

It’s still early days with so much more to come… but as the saying goes first impressions really do count. The team at Sly Dog have been extremely impressed with jellybean’s content creation. As each day goes by more and more people are seeing Sly Dog and engaging with the content.

The team particularly loved the social media soft launch video, which really captured Sly Dog at its best and did a great job for brand awareness.

Check out the cocktails here:
https://slydog.co.uk/cocktails

And Instagram content here:
https://www.instagram.com/slydogrum/

Keep your eyes peeled for more Sly Dog activity coming very soon.

“Love it. This is TV advertising quality!”

Louis & Bruce Goddard-Watts

Sly Dog Owners

Jellybean

6th July 2022

Chefs in Conversation
“Two innovators, two locations, one goal; inspire creativity!”

The task

jellybean was tasked by client Mizkan Euro with creating a campaign to inspire and educate chefs and mixologists on the versatility of Honteri – a sweet, mirin-style condiment traditionally used in Japanese cooking, but with multiple as-yet untapped applications for food and drink. Most importantly, we had to get the product into professionals’ hands so they could sample ‘The Chefs’ Secret Weapon’. The quality of Mizkan’s Japanese products was already well known outside of the UK, but with very little brand awareness in UK foodservice, the company was looking to raise the profile of Honteri – not only with traditional pan-Asian style chefs working in the UK, but with fusion chefs and those working outside of Asian cooking, even extending to bar tenders and mixologists. We needed an engaging campaign to educate these groups on the product’s versatility, demonstrate its USP’s versus classic mirin (cheaper, requiring less time and labour and with almost zero alcohol comparatively – meaning no need to cook it off) and in turn exponentially grow its UK professional foodservice customer base.

The solution

With the above challenges in mind, a second UK lockdown looming large and Christmas on the way, we created ‘Chefs in Conversation’ – a multimedia, chef-to-chef series with an engaging and innovatively staged piece of video content at its heart.

We challenged our two protagonists, Mizkan development chef Ron Laity and award-winning mixologist Rich Woods alias ‘The Cocktail Guy’ to take part in a game of recipe one-upmanship; Ron using Honteri to create festive canapés and Rich using it to make pairing drinks perfect for party season. The end goal was to inspire our audience to use Honteri in new and interesting ways and of course request a free sample to try it for themselves. Covid restrictions meant we couldn’t film the pair in the same location, so instead we used a live video link, seamlessly bringing the two together for a filmed session that retained its authenticity and pace, despite the distance.

Once the video content was in the bag, we set about placing targeted paid media to promote and boost the content, leading users back to a bespoke landing page on Mizkan’s beautiful new website, housing the video, recipes, and sample request form.

Instagram was also a key platform to raise awareness of the campaign, house teaser content and drive traffic back to the website. We employed a strategy of organic and paid posts, with Rich Woods using his influence to post about the activity and signpost users to the right content.

The results

Product sample requests 216% of KPI
Instagram follower growth of 300%
Social engagements 219% of KPI
Social organic impressions +3,283% of KPI
Over 400,000 total impressions across trade media, Instagram and YouTube
Introduced product to a previously untapped market of mixologists and bartenders

“The idea behind the ‘Chefs in Conversation’ campaign was to deliver engaging and inspiring ‘foodie’ content created by chefs for chefs during a difficult time for the foodservice industry. jellybean demonstrated strong creative thinking, as well as the ability and flexibility to deliver this campaign within a short amount of time and despite the challenges of the pandemic. They were able to use creative solutions to face the challenge of filming our two chefs in different locations and the results were great. The video content had a very organic feel to it as if the two chefs were in the same room. I’m very pleased with the campaign in general and more specifically with the engagement results which were driven by a great campaign idea and a strong execution from jellybean. Well done!”

Reine Houedenou

Brand Manager Foodservice, Mizkan Euro

Jellybean

6th July 2022

You Don’t Know Philly
“Discover a world beyond bagels and cheesecake”

the task

With Philadelphia Professional being inactive in the market for a number of years we were approached by Mondelez International and tasked with reigniting the chef’s love for this iconic product, whilst differentiating it against cheaper own label alternatives by showcasing its superior taste, quality and versatility.

The brief was to take an integrated approach to drive awareness of the Philadelphia Professional range, recruit new users through inspirational recipes and build a better understanding for existing users of its many uses outside of the norm.

the solution

Understanding how the product was perceived and currently used by chefs in various key sales sectors was a vital place to start, so jellybean conducted extensive product testing with over 100 professional chefs, in partnership with Good Sense Research. The results were enlightening and enabled us to evidence the superiority of Philadelphia’s cream cheese versus three key competitors.

With everything tied together under the eye-catching campaign of ‘You Don’t Know Philly’, we worked closely with five well-known and respected chefs – each representing a key sector for Philadelphia. These chefs are fondly known as The Philly Five, and they each share their true POV on how useful Philadelphia is for them in the kitchen, enabling us to challenge chefs to discover a world beyond bagels and cheesecake.

the results

The campaign cause a considerable spike in total foodservice sales vs the previous year, while the education and inspiration-focused activation helped to differentiate the product from own label competitors. This was achieved both through the strength of the independent research and how it was communicated, and direct testimonial from wholesale partners demonstrating the value of the renewed focus on foodservice.
“The much improved recipe and digital content is great to see and is helping drive YOY sales growth.” – Category Buyer, Bidfood
“The dramatic change in marketing from Philadelphia demonstrates a relevant focus on our sector.” – Purchasing Director, Harvey & Brockless
“We have seen a real step-change in the relationship and category focus this year.” – Dairy Category Manager, Brakes

We came to Jellybean in January 2020 with an ambitious brief and a gap in industry knowledge. Where we are today is a testament to Jellybean’s capability – we have a brand new website, fantastic PR coverage, a new social media profile, eCRM marketing; all strengthened by our engaging and disruptive creative that has real credibility in the market due to the strategy in place. A big thank you to everyone at Jellybean for the constant support and energy, over what has been a turbulent time!

Abi Eayrs

Brand Manager at Mondelēz International

“Andrew and the marketing team at Jellybean Creative are always proactive in ensuring there is plenty of digital content to go out. Recently they have been provided excellent videos regarding their Food to go ambassador and tasty recipes using Philadelphia. For May especially Andrew was great in providing content for the Queens Jubilee- well done all!”

Tom gittins

Managing Director, Confex Ltd

Jellybean

6th July 2022

Wrapmaster 98% Recycled Foil
“It’s totally perfect”

the task

In light of the increasing focus on sustainability and environmentally friendly products within the hospitality industry, our task was to help launch Wrapmaster’s new 98% Recycled Foil, alongside their sustainable product portfolio.

the solution

Working to a tight deadline, we quickly developed an integrated campaign using digital launch assets and a communications strategy targeting chefs and foodservice decision makers.

In the absence of face-to-face meetings and knowing how impactful video can be, we decided to create a stop-motion & typography-based video to introduce Wrapmaster’s 98% Recycled Foil. But this was no ordinary stop motion video…

We worked with an origami artist who created simple visuals of environmental symbols out of foil, (e.g., wind, farms, trees etc.), helping to convey the key benefits of the product effectively and concisely, whilst being original, engaging and impactful. A tactic which gave the content real stand-out in the market. The video can be viewed on Wrapmaster’s website.

Along with the rest of the campaign assets which included full page/half page adverts, banners, social graphics, leaflets, HTML’s & a product in-use video, the stop motion video was a core part of the integrated launch campaign which spanned foodservice trade media, social channels, PR, sales tools & digital comms.

the results

The campaign had some great results – in terms of trade media, the results were exceptional, we exceeded industry averages and high CTR’s drove traffic to the website causing a spike in page views. We also gained great results from social media for the campaign:

Impressions – 158,729

Engagements – 6,654

Media views – 31,410

‘Sustainability is a crucial to our business and this new launch demonstrates our commitment to developing environmentally friendly products. As ever jellybean managed to turn around a standout campaign to a tight timeline to drive this launch in the foodservice market. In particular, the whole team, love the video, it’s great and something completely different from Wrapmaster…it’s totally perfect!’

Mike Lewis

Channel Marketing Manager, Cofresco Foodservice

Jellybean

6th July 2022

Juliet Sear Repositioning
“Bringing the Wonderbaker to Life”

The Task

Baker to stars including Prince Harry, Kate Moss and Sir Ian McKellen, as well as a passionate cook, food stylist, TV presenter and best-selling author, Juliet Sear is the down-to-earth, go-to expert for out-of-the-ordinary food challenges and creative projects. Alongside regular columns in BBC Good Food and Sainsbury’s magazine, she is also a stalwart of ITV’s This Morning, where you’ll find her regularly showcasing all manner of wonderful creations, from the iconic Bruce Bogtrotter cake made famous in Matilda, to an edible, life size gingerbread house.

Juliet’s new team approached jellybean at the turn of 2021 with a vision to update a brand language that didn’t do justice to her personality, creative flair and taste for the extraordinary. Furthermore, they wanted to turn Juliet into a recognisable brand. Desired final elements included a new tone of voice via fresh, vibrant copy as well as all new visual elements, including a personal logo, to rebadge her social media channels and help in the creation of a brand-new website.

But first, to get under the skin of one of Britain’s most beloved bakers.

The Solution

The bean team began with some important preparatory groundwork – completing an exhaustive competitor analysis, and polling 300 consumers to provide us with quantitative insight on both Juliet and her competitive set. Next we assembled a working party with skills including graphic design, copywriting and creative concepting for a full day session, working alongside Juliet and her team. The aim of the workshop was to get to know Juliet, and to help zero in on her brand DNA. We did so via a tried and tested brand modelling framework, alongside a strategic Q&A session where we could better understand her challenges, pain points, passions and personal brand. The session was both illuminating and highly creative, and at the end it was clear that we had the genesis of three creative routes – all of which spoke to different elements of Juliet.

Following the session we went to work on the three possible routes, creating highly visual mood boards featuring original textures, logos, colour palettes, body and copy typefaces and positional copy lines for each. Following a successful regroup, Juliet and her team decided to progress with The Wonderbaker – a playful nod to her unique personality, as an individual who approaches baking with a true sense of wonderment. The design also spoke to her love of celebration with family and friends as a provider and feeder-in-chief for every social occasion. A stylish perfectionist, with a fun loving and colourful, creative side. An authentic wonderbaker.

The final route was worked up and, alongside the two alternative routes, workshopped to a consumer audience of 10,000 – with the overwhelming majority (60%) opting for the route as their preferred choice.

The Results

Juliet’s brand new website www.julietsear.co.uk has just launched with all of the hallmarks of the new design and her new logo. Allied to this, she is on the cusp of launching a range of baking accessories with elements of the rebrand at their heart. The true test of the activity will take much longer to bear fruit, as there are many complementary elements at play, but it’s fair to say that in 2022 big plans are afoot for the Wonderbaker.

“The entire process from first meeting to the last was a real pleasure – jellybean worked as an extension of my team and really took the time to listen to me and understand where we wanted to take my personal brand. The workshop session was really fun and enlightening – it was great that they had a team of creatives on hand to try and work out what makes me tick and each of the three routes presented took on - and brought to life - different parts of my personality. They were beautiful, but in the end, the Wonderbaker won out. It’s great to see it brought to life in elements such as the new website and I’m delighted to have been given the framework to help take my brand story to the next level.”

Juliet Sear

Jellybean

6th July 2022

Camp Coffee Veganuary
“The photography and recipe development was amazing and so unique”

The Task

Home baking became one of the biggest trends during lockdown, as consumers looked for fun and creative ways to occupy themselves. As one of the UK’s oldest and most beloved baking brands, Camp Coffee tasked Jellybean to create a social media campaign that would inspire and delight amateur bakers during Veganuary 2021.

The brief was to use social media to drive awareness of Camp Coffee and educate consumers on its plant-based credentials, recruiting new vegan Gen Z users whilst still honouring the brand’s loyal following.

The Solution

A three-phased social campaign to engage consumers across January and February 2021 supported by paid promotion.

To kickstart the campaign, jellybean created an animated video to communicate the brand’s vegan credentials with a call to action to stock up via leading UK supermarkets.

We then recruited one of the UK’s biggest vegan baking influencers – Holly-Jade (aka The Little Blog of Vegan) to create a show-stopping Camp Coffee inspired vegan bakes and share beautiful new recipe photography across Instagram, Facebook, Twitter, Pinterest and on her popular baking blog.

In conjunction with the strong content, we created a plant-based baking competition where we asked Camp Coffee’s followers to create and share their own vegan inspired bakes to be in with a chance of winning an exclusive Camp Coffee prize bundle, including a personalised bottle of Camp Coffee, a Camp Coffee apron, and Camp Coffee oven mitt. As an added incentive to get involved, Camp Coffee pledged to donate £1 for every submission to FareShare, the UK’s national charity network aimed at relieving food poverty and reducing food waste. With food bank dependency rising throughout the pandemic, this charity link-up resonated with both the brand and its customers during a difficult time for many.

The Results

The inspiring content and consumer competition captured the imagination of the public, solidifying Camp’s position within the baking community both online and instore with Camp Coffee now proudly listed within Waitrose’s baking fixture. The campaign also delivered stand-out results for the brand:

5,086,200+ reach
19,500+ engagements
6,500+ link clicks

“The photography and recipe development was amazing and so unique. It was great to see the influencer content drive so much engagement and we saw such a high standard of competition entries.”

Anne-Marie

Brand Manager at RH Amar

Jellybean

6th July 2022

Wrapmaster Home
“Launching the New Wrapmaster Home Dispenser Range ”

The Task

To launch the new Wrapmaster Home dispenser range to consumers in the US, driving brand awareness as well as traffic to the website and E-Shop to support online sales.

The Solution

Understanding the US consumer market was key and our solution was clear – we took an integrated approach, creating a standout campaign specifically for the launch that positioned Wrapmaster Home as a must-have item in your home kitchen!

Our first port of call was to set the groundwork in motion; researching our target audience, setting up Wrapmaster Home’s consumer-facing Instagram and Facebook pages, and organising a home style photo and video shoot.

We used a contemporary style kitchen geared for Instagram that would resonate well with our consumer audience and resemble a typical US set-up. The shoot was styled to be foodie, vibrant, colourful, and eye-catching. In addition, to showcase the five colours the Wrapmaster Home model comes in, we paired each model with complementary props in an array of settings, so to highlight the product and it’s benefits in a variety of shots.

As well as on social channels, these photographs and videos were also used on a new purpose-built Wrapmaster Home website, designed to host all campaign assets and a link to the e-commerce site that enables consumers to purchase the product directly.

To further support the launch we prepared a press release which targeted consumer cooking and home lifestyle titles in order to spread awareness amongst our target group. We designed various digital & print assets in the Wrapmaster Home creative style such as magazine adverts, digital banners, HTMLs, leaflets, and graphics for social. We also created supporting assets for shows and events to ensure the brand really stood out.

The Results

The campaign recently launched in February 2022 and so far there have already been 1.1k visits to the website. Wrapmaster have also sold an exceptional 60+ units in the first two weeks of launching. We’re confident these strong results will continue, so keep your eyes peeled for updated results!

In the meantime, if you’re located in the US and want to browse the Wrapmaster Home range, you can visit their site HERE or shop directly HERE!

“Jellybean have done an amazing job creating engaging marketing assets and photography, bringing the brand to life by giving Wrapmaster Home its own identity, whilst also aligning with our professional range. The main product video captures they key features of Wrapmaster Home perfectly, it’s energetic and brilliant. The website design is fantastic and full of great content directed at the U.S home consumer. I look forward to further developing brand assets and awareness of Wrapmaster Home for our US division with the support of the wonderful and talented Jellybean team.”

Mike Lewis

Channel Marketing Manager, Cofresco Foodservice

Jellybean

30th May 2022

The UK Food & Drink Shows
“The results speak for themselves”

THE TASK

William Reed approached us to position the UK Food & Drink Shows (comprising Farm Shop & Deli Show, Food & Drink Expo, The Forecourt Show and National Convenience Show) as the showpiece event for an industry in recovery.

We were tasked with delivering a memorable, high-quality campaign that generated strong coverage, and to create content that could be used across several key traditional and digital platforms.

THE SOLUTION

In the build up to the shows we operated a two-pronged attack, running a strategic press office for each show, ensuring each relevant media house received tailored preview copy. Allied to this, we created memorable, proactive press pieces focusing on new product rundowns, exciting content, launches as well as speakers and exhibitors of note.

Alongside this, we ran a series of short, engaging stakeholder Q&As, taking full advantage of the proliferation of Microsoft Teams and conducting the interviews virtually to create great, snappy content that would demonstrate the strength of expertise on offer to show visitors.

THE RESULTS

All four shows were a resounding success and a flood of overwhelmingly positive feedback from exhibitors and visitors confirmed the events had delivered on their shared remit of providing 2022’s most comprehensive snapshot of multiple markets in just three days. Stand-out results from the PR campaign included:

OTS: 2,554,088
Coverage across 25+ titles
Interviews with industry heavyweights from organisations including UKHospitality, Food & Drink Federation, Lumina Intelligence, the Groceries Code Adjudicator and Nisa Retail

“Jellybean delivered a compelling and engaging campaign – brilliantly showcasing what the UK Food & Drink Shows are all about. Their dedicated approach and flexibility offered exactly the support we needed as dates and times shifted during the turbulence of the pandemic and the results speak for themselves.”

Exhibitions Marketing Director

Jellybean

9th May 2022

Maldon Pinterest Campaign
“Bringing new life to the brand”

The Task

Pinterest has more than 478 million users, 98% of which say they try new things they find on the platform and more than half purchasing products after viewing them in their feeds.

With Maldon’s rich bank of beautiful recipe photography and inspiring video content, a visual discovery tool such as Pinterest was a natural next step in expanding the brand’s social media presence.

As part of the brand’s exciting brand refresh campaign, Maldon tasked jellybean with reaching and engaging with a new social audience on Pinterest, bringing new life to the brand’s existing yet outdated account and setting jellybean the challenge to prove that Pinterest is worth keeping switched on.

The Solution

In a two-phased approach throughout February and March 2022, jellybean revamped the brand account by populating the page with new content and completing the process to verify the brand online.

The new content was then boosted via Promoted Pins and Video Pins using Pinterest’s ad targeting capabilities. The Promoted Pins drove traffic to Maldon’s recipe hub on their website and the Video Pins directed followers to Maldon’s YouTube Page.

The Results

Due to the enormous success of the promotions campaign, Pinterest is now a key part of Maldon’s overall social media strategy. The opportunity with Pinterest’s shopping features is the next exciting step in the brand’s journey that Maldon is exploring with jellybean. The campaign delivered stand-out results including:

1.5m impressions
14.4k engagements
An engaged audience of over 545k

“We tasked Jellybean with exploring Pinterest as we expand our digital presence, within 6 weeks we were already reaching hundreds of thousands of potential new customers with our test and learn approach. Jellybean help us see what is working and what isn’t so we can adapt to ultimately drive purchase.”

Alannah Wiseman

Assistant Brand Manager for Maldon

Jellybean

27th April 2022

Maldon Pinterest Campaign
“Bringing new life to the brand”

The Task

Maldon tasked jellybean with reaching and engaging with a new social audience on Pinterest, bringing new life to the brand’s existing yet outdated account and setting jellybean the challenge to prove that Pinterest is worth keeping.

The Solution

jellybean revamped the brand account by populating the page with new content and completing the process to verify the brand online.

The Results

A resounding success – the campaign delivered excellent results and proved the channel’s ongoing value as an integral part of the brand’s social media strategy.

“We tasked jellybean with exploring Pinterest as we expand our digital presence. Within 6 weeks we were already reaching hundreds of thousands of potential new customers with our test and learn approach. jellybean help us see what is working and what isn’t so we can adapt to ultimately drive purchase.”

Assistant Brand Manager for Maldon

Jellybean

24th February 2022

Wrapmaster Home
“Launching the New Wrapmaster Home Dispenser Range ”

The Task

To launch the new Wrapmaster Home dispenser range to consumers in the US, driving brand awareness as well as traffic to the website and E-Shop to support online sales.

The Solution

We developed an integrated campaign targeting the US consumer to drive home the message that Wrapmaster Home is a ‘must-have’ item in your home kitchen! Built on strong consumer insights & original content tailored to the US market, the campaign utilised social media, digital & print media and PR with an e-commerce call to action to drive direct sales.

The Results

The campaign launched in February 2022 and has driven strong website traffic which continues to convert to an exceptional level of online sales.

In the meantime, if you’re located in the US and want to browse the Wrapmaster Home range, you can visit their site HERE or shop directly HERE!

“Jellybean have done an amazing job creating engaging marketing assets and photography, bringing the brand to life by giving Wrapmaster Home its own identity, whilst also aligning with our professional range. The main product video captures they key features of Wrapmaster Home perfectly, it’s energetic and brilliant. The website design is fantastic and full of great content directed at the US home consumer. I look forward to further developing brand assets and awareness of Wrapmaster Home for our US division with the support of the wonderful and talented Jellybean team”

Channel Marketing Manager, Cofresco Foodservice

Jellybean

16th December 2021

Camp Coffee Veganuary
“The photography and recipe development was amazing and so unique”

The Task

The brief: to use social media to drive awareness of Camp Coffee and educate consumers on its plant-based credentials, recruiting new vegan Gen Z users whilst still honouring the brand’s loyal following.

The Solution

An integrated campaign to engage consumers across January and February 2021 supported by social paid promotion, with content creation and an influencer partnership, across multiple social and digital platforms. The campaign encouraged UGC around vegan baking with a charity link-up to drive engagement along with the lure of branded promotional items.

The Results

• 5,086,200+ reach
• 19,500+ engagements
• 6,500+ link clicks

“The photography and recipe development was amazing and so unique. It was great to see the influencer content drive so much engagement and we saw such a high standard of competition entries.”

Brand Manager at RH Amar

Jellybean

26th November 2021

Juliet Sear Repositioning
“Bringing the Wonderbaker to Life”

The Task

TV presenter and best-selling author, Juliet Sear is the down-to-earth, go-to expert for out-of-the-ordinary food challenges and creative baking projects. Alongside regular columns in BBC Good Food and Sainsbury’s magazine, she is probably best known a stalwart of ITV’s This Morning.

Our brief: to help Juliet bring her personality to life through a brand re-positioning exercise. The goal to make ‘Juliet Sear’ a clearly recognisable brand in her own right.

The Solution

The bean team carried out a thorough competitor analysis and consumer insight exercise to inform the interactive brand workshop. The outputs of which were used to form the brief for the brand repositioning. We then created three distinct routes aligned to Juliet’s personality and passion.

The favourite route was worked up and, alongside the two alternative routes, workshopped to a consumer panel – with the overwhelming majority expressing a preference for Juliet’s favourite which then formed the basis for her brand repositioning.

The Results

Juliet’s brand new website www.julietsear.co.uk has just launched with all of the hallmarks of the new design and her new logo. Allied to this, she is on the cusp of launching a range of baking accessories with elements of the rebrand at its heart. The true test of the activity will take much longer to bear fruit, as there are many complementary elements at play, but it’s fair to say that in 2022 big plans are afoot for the ‘Wonderbaker’.

Juliet Sear

Jellybean

26th August 2021

Sarson’s Proud to Serve Fish & Chip Shops of Great Britain 2020/21
“Sarson’s into Fish & Chip Shops 2020/21 Campaign – Triple Award Winner”

Jellybean

19th July 2021

You Don’t Know Philly
“Discover a world beyond bagels and cheesecake”

the task

the solution

Understanding how the product was perceived and currently used by chefs in various key sales sectors was a vital place to start, so jellybean conducted extensive product testing. The results were enlightening and enabled us to evidence the superiority of Philadelphia’s cream cheese versus three key competitors.

the results

Over 250 recipe books downloaded to date
More than 615,000 total OTS from PR coverage to date
£55,000 total EAV to date delivered from PR with an ROI of 10:1
Over 2,600 visits to the website since launch
Doubled Instagram following in under six months
Given the sales team the opportunity to open doors with new contacts within key customers

Brand Manager at Mondelēz International

Tom gittins

Managing Director, Confex Ltd

Jellybean

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