Creative / Digital / PR
To launch the new Wrapmaster Home dispenser range to consumers in the US, driving brand awareness as well as traffic to the website and E-Shop to support online sales.
We developed an integrated campaign targeting the US consumer to drive home the message that Wrapmaster Home is a ‘must-have’ item in your home kitchen! Built on strong consumer insights & original content tailored to the US market, the campaign utilised social media, digital & print media and PR with an e-commerce call to action to drive direct sales.
The campaign launched in February 2022 and has driven strong website traffic which continues to convert to an exceptional level of online sales.
In the meantime, if you’re located in the US and want to browse the Wrapmaster Home range, you can visit their site HERE or shop directly HERE!