Wrapmaster Home

Creative / Digital / PR

The Task

To launch the new Wrapmaster Home dispenser range to consumers in the US, driving brand awareness as well as traffic to the website and E-Shop to support online sales.

The Solution

We developed an integrated campaign targeting the US consumer to drive home the message that Wrapmaster Home is a ‘must-have’ item in your home kitchen! Built on strong consumer insights & original content tailored to the US market, the campaign utilised social media, digital & print media and PR with an e-commerce call to action to drive direct sales.

The Results

The campaign launched in February 2022 and has driven strong website traffic which continues to convert to an exceptional level of online sales.

In the meantime, if you’re located in the US and want to browse the Wrapmaster Home range, you can visit their site HERE or shop directly HERE!

“Jellybean have done an amazing job creating engaging marketing assets and photography, bringing the brand to life by giving Wrapmaster Home its own identity, whilst also aligning with our professional range. The main product video captures they key features of Wrapmaster Home perfectly, it’s energetic and brilliant. The website design is fantastic and full of great content directed at the US home consumer. I look forward to further developing brand assets and awareness of Wrapmaster Home for our US division with the support of the wonderful and talented Jellybean team”

Channel Marketing Manager, Cofresco Foodservice

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