The UK Food & Drink Shows



William Reed approached us to position the UK Food & Drink Shows (comprising Farm Shop & Deli Show, Food & Drink Expo, The Forecourt Show and National Convenience Show) as the showpiece event for an industry in recovery.

We were tasked with delivering a memorable, high-quality campaign that generated strong coverage, and to create content that could be used across several key traditional and digital platforms.


In the build up to the shows we operated a two-pronged attack, running a strategic press office for each show, ensuring each relevant media house received tailored preview copy. Allied to this, we created memorable, proactive press pieces focusing on new product rundowns, exciting content, launches as well as speakers and exhibitors of note.

Alongside this, we ran a series of short, engaging stakeholder Q&As, taking full advantage of the proliferation of Microsoft Teams and conducting the interviews virtually to create great, snappy content that would demonstrate the strength of expertise on offer to show visitors.


All four shows were a resounding success and a flood of overwhelmingly positive feedback from exhibitors and visitors confirmed the events had delivered on their shared remit of providing 2022’s most comprehensive snapshot of multiple markets in just three days. Stand-out results from the PR campaign included:

  • OTS: 2,554,088
  • Coverage across 25+ titles
  • Interviews with industry heavyweights from organisations including UKHospitality, Food & Drink Federation, Lumina Intelligence, the Groceries Code Adjudicator and Nisa Retail
“Jellybean delivered a compelling and engaging campaign – brilliantly showcasing what the UK Food & Drink Shows are all about. Their dedicated approach and flexibility offered exactly the support we needed as dates and times shifted during the turbulence of the pandemic and the results speak for themselves.”
Exhibitions Marketing Director

Jellybean Creative Solutions

jellybean is an award-winning independent food and drink integrated marketing agency, specialising in foodservice, convenience retail, trade FMCG and consumer. Offering a one-stop-shop, from consultancy to activation across design, marketing, PR, social and digital communications.

Contact Details…
  • Jellybean Creative Solutions,
    15-17 The Crescent,
    KT22 8DY