Camp Coffee Veganuary

Social Media / Creative / PR

The Task

The brief: to use social media to drive awareness of Camp Coffee and educate consumers on its plant-based credentials, recruiting new vegan Gen Z users whilst still honouring the brand’s loyal following.


The Solution

An integrated campaign to engage consumers across January and February 2021 supported by social paid promotion, with content creation and an influencer partnership, across multiple social and digital platforms. The campaign encouraged UGC around vegan baking with a charity link-up to drive engagement along with the lure of branded promotional items.

The Results

The inspiring content and consumer competition captured the imagination of the public, solidifying Camp’s position within the baking community both online and instore with Camp Coffee now proudly listed within Waitrose’s baking fixture. The campaign also delivered stand-out results for the brand:

• 5,086,200+ reach
• 19,500+ engagements
• 6,500+ link clicks


“The photography and recipe development was amazing and so unique. It was great to see the influencer content drive so much engagement and we saw such a high standard of competition entries.”
Brand Manager at RH Amar

Jellybean Creative Solutions

jellybean is an award-winning independent food and drink integrated marketing agency, specialising in foodservice, convenience retail, trade FMCG and consumer. Offering a one-stop-shop, from consultancy to activation across design, marketing, PR, social and digital communications.

Contact Details…
  • Jellybean Creative Solutions,
    15-17 The Crescent,
    KT22 8DY
  • +44 (0)1372 227950