Code to Cuisine – AI, Creativity and the Future of Food – UCFF Session
This year’s festival was not just about tasting new flavours and catching up with familiar faces. On the Trends & Debates stage, things got lively as industry leaders explored the role of AI in foodservice. The discussion offered a fascinating look at how technology is shaping menus, kitchens and the guest experience – with a certain amount of spirited debate along the way.
For years, the goal of digital marketing has been simple: get to the top of Google’s search results, earn the click, and drive traffic to your website. This model, built on the foundation of Search Engine Optimization (SEO), has been the undisputed king of digital strategy. But the kingdom is changing.
The search game is no longer about a list of ten blue links. It’s about one, single, definitive answer.
It’s a phrase we’re all too familiar with, “AI is coming for your job”. But, for Allen Simpson, newly appointed CEO of UKHospitality, doesn’t agree.
AI isn’t coming for your job. In fact, oftentimes, the phrase AI is mis-used.
