Yes folks, it’s that time of year again when the convenience trade show season kicks off. From Nisa Stoneleigh to the National Convenience Show and P&H’s Pro Retail, the calendar is certainly chock-a-block. Over the coming weeks and months, suppliers big and small will be investing hundreds of thousands of pounds in these shows, from stand builds, staffing, promotional materials, travel, accommodation, PR, marketing and of course that bar bill. With so much outlay, are these shows really cost effective? And what are the best ways to really guarantee sales success and ROI? Trust Jellybean, your retail trade marketing to take you though the top tips…
The lines between retailing, wholesale and foodservice just got even more blurred with the recent controversial announcement of the proposed merger between the UK’s biggest retailer Tesco and one of the UK’s biggest wholesalers Booker. Opinions on the merger differ widely and depending on your view point, this could either be a big opportunity or a big threat.
Our resident retail trade expert and former BBC journalist. Neil is a passionate food and drink marketer who has delivered award-winning integrated campaigns for a heap of leading household brands. Not to mention he’s a hockey player extraordinaire with international honours representing Wales in the Masters European and World Cup competitions.
