Neil Brenson is Our New Managing Director.
I am absolutely thrilled that from April 2026, Neil Brenson becomes Managing Director, alongside Susan Wickes in a joint MD structure at jellybean that reflects both the growth of our […]
We don’t just understand retail trade marketing
– we help brands win in it.
Strategic trade marketing that turns retailer relationships into brand success.
If you’re a food and drink brand, we get it. This world moves fast — and we’ve spent nearly four decades helping brands like yours win. Proudly independent and employee-owned, Jellybean blends strategy, creativity and deep category know‑how to deliver ideas that don’t just turn heads — they move products.
Winning at retail starts long before the shelf. At Jellybean, we build powerful retail propositions and communications campaigns that open doors, secure listings and drive growth.
our experience
we live and breathe food & drink, and we’ve built our reputation on understanding this world better than anyone.
With over 38 years in food and drink marketing, Jellybean has worked alongside iconic brands to influence wholesale and retail buyers, shape category narratives and build compelling sell-in stories. We’ve supported launches across major UK retailers – from grocery multiples to wholesale and convenience – helping brands navigate the complex retail landscape. Our team has been behind trade campaigns that have opened doors with buyers at leading grocers, secured national listings and driven incremental distribution.
At the heart of everything we do are our values: creative courage, collaboration, care and expertise. Every campaign is delivered by a carefully selected team of strategists, creatives, project managers, content creators, analysts and researchers chosen specifically to support your brand’s unique goals. This tailored team approach ensures every project benefits from the perfect blend of insight, creativity and delivery excellence.
our expertise
this is where strategy meets creative courage — fueled by collaboration, care and deep market understanding.
We create and execute trade marketing campaigns that cut through. Our services include developing tailored trade presentations, sell-in decks, channel and retailer-specific launch plans, category insight packs, trade pr, trade advertising and creative retail activations. We know how to build wholesaler and retailer engagement programmes that make products stand out in busy minds and crowded categories. From PR and promotions to retailer trials and category initiatives to POS and incentive programmes, we know what works to drive listings, pull through sales and win the hearts and minds of retailers and their shoppers.
why jellybean
we’re proudly independent, employee-owned and obsessed with food and drink. We pair strategic insight with creativity that sells.
Brands trust us because we’ve been doing this successfully for nearly four decades. We’ve supported national grocery and convenience brands with trade marketing strategies that have helped them grow listings, secure feature space, be category champions and win retailer trust. Our work has been recognised at major industry awards and we’re proud of our track record delivering measurable commercial results.
you’re in safe hands
with decades of experience and a proven track record, we give brands the confidence to go bigger.
Many of our clients have worked with us for 8+ years — testament to the trust they place in our team. We understand the commercial stakes of trade marketing and treat every campaign like it’s our own. We’re proud of long-standing partnerships with some of the most respected retailers Tesco, Sainsbury’s, Morrisons, ASDA and Waitrose and leading food and drink brands in the UK.
why it matters now
With competition for attention and shelf space fiercer than ever, retailers expect brands to demonstrate clear value, strong insight, and robust activation plans. Trade media, PR campaigns, peer-to-peer advocacy, retailer trials, case studies, and trade shows are all evolving – and the brands that harness the right mix of trade communication channels and deliver data-driven, creative, and commercially compelling stories are the ones that will win. Strategic trade marketing isn’t a nice-to-have – it’s essential for driving growth in today’s retail environment.
case studies
read our retail, shopper & consumer insights
Stay ahead with the latest retail, shopper, and consumer trends, strategies, and creative inspiration from our experts.
essential reading on food and drink marketing
Interested in learning how to market your food and drink brand to UK consumers? Read more in our ‘Essential Guide to Marketing Your Food or Drink Brand to UK Consumers’
Interested in learning more about Convenience Retail Marketing? Read more in our Essential Guide to Convenience Retail Marketing