Category: Interesting Stuff

Where would we be without mobile?

Where would we be without mobile - Jellybean - Foodservice Marketing AgencyIt’s a daunting thought I know. One almost too unbearable to think about. Is that the 21 year old in me saying that? Or is it the consumer and creator of information in me?

I’d like to argue that it’s not just the adolescent in me, as my Grandad would say. It is quite possibly the truth of the world we live in today.

With ever more hectic schedules, deadlines more demanding, responses to situations and messages required far more instantly (and that’s without taking in to consideration how active we’ve become as consumers and our desire to respond to the media and produce our own content) you wonder how we’d cope without mobile now.

Well, let me try and put it in to perspective.

The total population stands around 7.2 billion. There are just over 3 billion active internet users and almost 3.7 billion unique mobile users. That’s give-or-take half the world actively living in the same digital realm.

In Europe alone, approximately 70% of the population are active internet users with 57.3 million of the 64.1 million UK citizens actively using the internet. 38 million of us have active social media accounts and 32 million of these accounts are accessed via a mobile. So again, I repeat, we are living online!

For those of you reading this thinking, ‘that’s not me. I haven’t been absorbed by the digital realm’…let me share this with you.

In an average day, a UK citizen spends 4 hours on the internet, accessed through a computer, and 1.9 hours on the web, accessed via a mobile device. The average daily use of social media in the UK stands at 2hrs 13m.

And if that doesn’t shock you enough, on average the UK now spends more time on media devices per day (8 hours 41 minutes) than we do sleeping (8 hours 21 minutes).

The capabilities of the digital world accessed via mobile mean – amongst many things – that we are able to connect with whoever we want, whenever we want, from wherever in the world that we want. Whether it’s a phone call, text message, whatsapp, snapchat, facebook message, linkedin connection, skype…I could go on for a while here.

It also means that we are in demand a hell of a lot more than we were only a decade ago. There is no ‘off’ switch as we have access to email, social accounts, PDF files, spreadsheets, mobile banking…all from the device that sits in our back pocket (#BendGate). There is no excuse for not emailing back, texting back, reading and approving that all-important document.

But there are oh-so-many perks to living digitally. Immediate feedback and in-depth analytics of how far your video of a cat sliding down the stairs has gone. Who’s seen it, who’s liked, shared, unliked it. Being able to find that perfect outfit online Thursday night and having it delivered to the office the next day, just in time for the weekend. Paying for your Costa with your iPhone (thank you Apple Pay!). Reserving Friday night’s table for 2 at the local Italian. The opportunities are endless – or at the very least, a million and one more than life without mobile.

So I conclude, where would we be without mobile?

Behind schedule, behind the trends, behind the next generation. So here’s to the digital world, and loving every minute of it!

Sources:
We Are Social
Mail Online

Ischia – A Foodie’s Paradise

Foodservice Marketing Agency - Ischia – A Foodie’s ParadiseHaving forgotten what sunshine feels like after a typically awful British summer, I escaped to Ischia – a small island in the Bay of Naples – this autumn, to bask in the Mediterranean heat and enjoy the foodie delights on offer.

We stayed in Ischia Ponte, a town on the north-coast of the island boasting spectacular scenery, beautiful beaches and a plethora of restaurants and bars to choose from.

Dining in Aglio Olio E Pomodoro was by far the highlight of our trip. Based in the heart of Ischia Ponte, the restaurant is obviously a favourite among locals as nabbing a table proved difficult! Tempted by the delicious dishes we saw fellow diners tuck into, we rashly ordered enough food between us to feed a small family; gnocchi in a butter and basil sauce, Zucchini pesto linguine and – of course – a Neapolitan pizza each, which I can confidently say was the best pizza I have ever eaten.

Never too far from a gelateria, I indulged in ice cream beyond my wildest dreams; Nutella, Cioccolato, Pistachio, Frutti di bosco and – my favourite –hazelnut gelato, Nocciola.  Severe brain freeze was a small price to pay for this frozen delight which I’m not ashamed to say I enjoyed every day I was there!

It was with a heavy heart and a very full stomach that I waved goodbye to Naples. The withdrawal symptoms are severe – I imagine it’ll take a while for food to taste good again. But rest assured I’ll be back for more gelato!


Jellybean Creative is a leading foodservice marketing agency and communications agency. We help top brands with foodservice pr, food and drink pr, digital and foodservice design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.

The Delicious Eternal City

Foodservice PR - The Delicious Eternal CityWhere would be the perfect destination to take your food, wine and ancient history loving daughter? Rome of course! So that is where I went with my daughter, Rachel, when she was on a recent visit from New Zealand where she now lives. One of the downsides of living in such a wonderful country is that you can’t just ‘pop’ across to Europe – New Zealand is just such a long way away from anywhere else!

We enjoyed the perfect break in the Eternal City. I had my very own guide who could put all the Roman Emperors into context when wandering around The Forum and could explain the importance of Hut Urns (literally Urns shaped like huts) for the Etruscans – I always knew that degree in Ancient History would come in useful one day. But I think what really made our trip was the food, the lovely B&B we stayed in and the Prosecco on tap.

Our B&B – Bibi & Romeo’s ( http://www.bberomeo.com) – was a ten minute walk from the Vatican and the owner, Romeo, took the time to show us the easiest ways to get to all the sites, the best restaurants nearby and     little tricks to get the most out of our visit. His first restaurant recommendation, Hostaria Dino e Tony, Via Leone IV, was just around the corner. We strolled there on our first evening and waddled back. No menus, we were just offered the antipasti, plates of meats and breads, followed by pasta – ‘red’ and ‘white’, one would have been enough, but two bowls each just about finished us off. We had to turn down the meat or fish course, but the desserts were too good to refuse.

I think our other favourite was actually a recommendation from one of Rachel’s uni friends, La Prosciutteria (http://www.laprosciutteriaroma.com), which is in the Trastevere area of Rome, all small cobbled alleys just south of The Tiber and full of bars and restaurants, lovely to explore in the evening. The restaurant is tiny and at the back of a delicatessen. You just find a space on one of the wooden tables, pull up a crate to sit on and order the meat platter, which was piled high with olives, salad, meats, cheeses, bread and fruit, all for €10 each, washed down with Prosecco – it was simply divine.

I would like to think we walked off all this food by exploring all the ancient sites, the Vatican and simply strolling around the streets, but somehow I doubt it!


Jellybean Creative is a leading foodservice marketing agency and communications agency. We help top brands with foodservice pr, food and drink pr, digital and foodservice design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.

The Lovely Lisbon

Food and Drink PR - The Lovely LisbonFeeling like we needed to get away from rainy old England, my boyfriend and I went on a quest to find a nice cheap break to somewhere that neither of us had been to before – here’s where we stumbled upon Lisbon, the capital of Portugal and boy am I glad we did!

We started off by walking around the town to see what it had to offer and to our delight we came across what would be our first taste of traditional Portuguese life. Unsure of exactly what we were queuing for, we joined a big line to what seemed like a little shop, where people were coming out with a shot of drink – excited to see what all the fuss was about we continued to queue! It was a big triumph when the shot ended up being the traditional Portuguese liqueur – Ginjinha – which is made using sour cherries and sugar – from this night forward this fruity shot became tradition after every meal!

As for the food, it was absolutely delicious, from chicken to shrimp cakes to steaks, all covered in my favourite…garlic. What topped it off for me though was their traditional ‘pastel de natas’ – a Portuguese egg tart pastry. This mouth-watering, delicate treat, which is not only offered as dessert but also sold across their traditional ‘pastelerias’ – little coffee houses full of tasty treats – was truly one of the highlights of my holiday.

Lisbon was full of culture, beautiful sights and great night life but what really made it for me was the small, picturesque restaurants, bars and cafes.

All in all we had a fantastic break and I’ll definitely be looking to go back to Lisbon to do more exploring!


Jellybean Creative is a leading foodservice marketing agency and communications agency. We help top brands with foodservice pr, food and drink pr, digital and foodservice design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.

Afternoon Tea at The Goodwood Hotel

Foodservice Strategy - Afternoon Tea at The Goodwood HotelLast weekend, I took a trip down to Chichester with a few friends where we decided to treat ourselves to an indulgent afternoon tea at The Goodwood Hotel. Anyone who knows me will know just how much I love cake and so for me this was a perfect day out!

We arrived at the hotel and decided to have a wander around the grounds to make the most of the unexpected sunshine. The grounds are beautiful and you can see why many people choose it as a wedding venue. After our walk we made our way inside where we were shown to our table. Within a few minutes we were each sipping a glass of prosecco and presented with a choice of teas. We kept it simple and all went with traditional English Breakfast tea, which was topped up generously throughout our stay.

The afternoon tea itself was a delight and looked too good to eat! The finger sandwiches included truffle egg mayonnaise, hot smoked salmon with pickled cucumber and lime Crème Fraiche as well as traditional ham and mustard.

Once we had finished the sandwiches, we moved onto the next tier which was freshly baked golden raisin scones served with homemade clotted cream and raspberry jam which we all agreed were well up to Mary Berry’s standards!

Although by this point we were pretty full, there was of course still room for more. We finished our afternoon tea off with a selection of mini treats including chocolate brownie, banana loaf and vanilla posset – my mouth is watering just thinking about it.

We had a lovely time at The Goodwood hotel and I would highly recommend it for an afternoon of indulgence and a day off from the diet.


Jellybean Creative is a leading foodservice marketing agency and communications agency. We help top brands with foodservice pr, food and drink pr, digital and foodservice design. If you feel we could help you with your marcomms, foodservice strategy, public relations, creative or digital then drop us a line today.

How is it that mums always make the best tasting food?

Foodservice Design - How is it that mums always make the best tasting food?I recently moved back home to save money to buy a house of my own and my mum has very kindly taken to making my lunches and cooking my dinners. I was feeling rather guilty about how much time she was spending on all this food prep for me, but I just can’t bring myself to say ‘stop’ and stem the stream of such tasty food.

Menu items to date have included a summer fruit salad – it’s all in how she cuts the mango chunks – and turkey mince stewed with mushroom and potato – so greyish but so moreish.

But, I was thinking the other day, are they actually the best tasting meals or is it just my brain tricking me with nostalgic memories of home cooked food? Although my mum is a great cook, I have a sneaky suspicion it’s the latter. Apologies Mother.

My case-in-point being that I was once forced to eat Lemon Meringue Pie at school by a cruel, cruel prefect and now, although I literally love soft gooey meringue and creamy lemon curd, I can’t stand the sight of the pie itself. Probably for the best to be honest!

I’m just hoping the mum-cooked meals aren’t a phase and we move on to ‘if it’s’ – if it’s in the freezer, we’re having it! That will be a day of food mourning for me.


Jellybean Creative is a leading foodservice marketing agency and communications agency. We help top brands with foodservice pr, food and drink pr, digital and foodservice design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.

The Alchemist

Food and Drink PR - The AlchemistLast weekend, I met up with some of my old University friends in London for a day spent doing what we do best – catching up, eating and drinking cocktails!

After a few recommendations from friends, we decided to go for dinner at The Alchemist near Liverpool Street station and it certainly lived up to its great reviews.

After spending 15 minutes deciding on which cocktail to have (the cocktail menu is huge!) we all picked something from the ‘Molecular Madness’ section and what we were served was brilliant. Each cocktail is carefully made using a molecular drinks-making technique so each cocktail is like being served a mini science experiment. As expected we had to have a few each to sample more of the fun on the menu – our favourites were the  ‘Lady Marmalade’ which was served over dry ice and the ‘Bubble Bath’ which bubbled up as you sipped.

In addition to the amazing cocktails, we also had some delicious food – the menu offers something for everyone with a real variety to choose from. A snapshot of our dishes we enjoyed below…

Starters – We shared mini Yorkshire puddings with pulled pork as well as duck spring rolls with Hoisin sauce.

Main – I chose steak frites with salt and pepper fries and the girls had satay salmon with an Oriental vegetable salad and a Japenese ramen with beef fillet.

Dessert – The best part of any meal – we shared a peach Melba Mess and a salted caramel cheesecake.

The Alchemist combines lovely food and cocktails with a great atmosphere – I will definitely be returning.

Address: The Alchemist, 6 Bevis Marks, London, EC3A 7BA
Reservations : 0207 283 8800
Twitter: @TheAlchemistLon
Facebook: The Alchemist Bevis Marks


Jellybean Creative is a leading foodservice marketing agency and communications agency. We help top brands with foodservice pr, food and drink pr, digital and foodservice design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.

Southbank Centre Food Market

Lost in a crowd of tourists on London’s Southbank on a sunny Saturday afternoon, I was beginning to wonder whether the promise of an unrivalled international food market was worth the trip to the capital in peak tourist season.

Having extricated myself from the throngs heading towards the London Eye, I made it up to the Royal Festival Hall and the Southbank Centre Market (open weekends until the end of October). Hit by a hundred different sights and smells, I wondered where to begin. Never having been one to make a quick decision (especially where food is concerned) I allowed myself to wander for a while, taken in first by mammoth sized dishes of paella, then turning to a stand selling pulled pork and apple sauce burgers before spotting a stall which cooked stir fry to sample, as hungry customers looked on.

Having circled the market at least twice, I found myself drawn to an Indian stall specialising in slow-cooked lamb curry.

Having previously spied a stall brimming with cakes, brownies, traybakes and other sweet delights, I was conscious not to overeat in my first sitting and therefore opted for the ‘regular’ rather than ‘man size’ naan bread wrap that would constitute lunch.

Finding a sunny spot on the steps behind the market I tucked in, not disappointed by the tender, spicy lamb and mint-yoghurt dressing. It is of course impossible to enjoy such fantastic food without paying certain consequences though and sure enough, a momentary lapse in concentration resulted in a slightly distressing curry stain on a pair of white jeans. Water and napkins to the rescue, I finished the wrap in record time, not wanting to risk any further dangerous spillages!

Intent on a square of millionaire’s shortbread, I headed back down into the market, still marvelling at the range of delights on offer and, ever fickle, gave in to the temptation of a salted caramel cupcake instead.

For anyone in London looking for a taste of the world, the market at the Southbank Centre is a great place to start. It provided me with a wonderful afternoon of food that not even a curry-splodged stain could deter from.

Find out more about the market at the Southbank centre at http://www.southbankcentre.co.uk/whatson/festivals-series/markets

Have you visited a food market recently? Tweet us @JellybeanAgency


Jellybean Creative is a leading foodservice marketing agency and communications agency. We help top brands with foodservice pr, food and drink pr, digital and design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.

A Bajan Occasion

Foodservice Design - A Bajan OccasionI recently had the pleasure of holidaying in Barbados and along with the friendly locals, the beautiful beaches and the fantastic weather, I was able to experience some traditional Bajan food too. Not only in the nearby restaurants and bars, but also home cooked.

Whilst out and about I indulged in delights such as pan fried Swordfish on a bed of pureed yam and sweet potato, with a melon and mango salsa. Light, tasty and so fresh! Combined with the odd Dark and Stormy – a cocktail made from dark rum, ginger ale and fresh lime – all couldn’t have been more right with the world!

Back at the villa (our temporary home for the week), creating our own traditional Bajan fayre was easier than I thought! Using simple ingredients sourced locally, such as fresh tuna, red snapper, chicken and flying fish, together with farm grown vegetables like yams, okra and breadfruit, it was easy to add traditional spice combinations and apply simple cooking methods to create many a pool side feast.

A must have for every meal was Bajan hot pepper sauce. Made with mustard, scotch bonnets and turmeric, it’s a thick hot sauce with a bright yellow colour, speckled with pieces of red Bonney hot peppers. At first you have a good strong mustard flavour, but then, wait for it….the heat kicks in! This was perfect mixed up with mayonnaise and used as a spicy dip for our pre-dinner crisps and snacks!

A firm favourite was fresh tuna steak from the local fisherman (see pic) rubbed in Bajan Seasoning and seared on each side. The famous Bajan Seasoning is made up of a number of herbs and spices, including Bonney hot peppers, cloves, garlic, parsley, marjoram and thyme to create a fairly fiery kick. As much as we had all the time in the world on holiday, we didn’t want to spend it making the seasoning from scratch when there was a pool to be swum in, so we did cheat and used a jar – choosing the one with the best brand name (see pic).

We served our delicious fish with salad and Bajan Macaroni Pie, also known simply as ‘pie’. Pie is one of the most popular foods in Barbados – it’s their own take on macaroni and cheese, specially seasoned and baked to perfection so that it can be sliced and served (see pic).

Another culinary delight we were more than willing to try our hands at, was Rum Punch – essential to wash down the fantastic food of course! The Bajan’s mix a mean rum punch and we learned a little rhyme from some of the locals to help us create the perfect mix…

One of sour, Two of sweet, Three of strong, and, Four of weak… So as long as we remembered lime, sugar syrup, rum (Mount Gay of course) and water – we were set.

If it hadn’t been for the rum punch, I think Barbados offered me one of the most healthy holiday cuisines and it’s one I’m already recreating back in England!


Jellybean Creative is a leading foodservice marketing agency and communications agency. We help top brands with foodservice pr, food and drink pr, digital and foodservice design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.

The Crazy Bear Hotel

Foodservice Marketing Agency - The Crazy Bear HotelOver the weekend, we decided to take a trip to The Crazy Bear Hotel and what a delight it was. Hidden within the small town of Beaconsfield, as we arrived at the 15th century boutique hotel we were pleasantly greeted with a glass of champagne…because as you know, there is only one way to start a weekend away! Having been shown to our suite, we were in awe of the luxurious decor, right down to the fine detail including Swarovski crystals embedded into the walls – too of course add an extra touch of glamour!

Treating ourselves to one of their exclusive Thai massages in the afternoon, left us feeling relaxed and ready for our evening meal in their Thai restaurant our favourite cuisine, although I can’t deny the traditional English restaurant’s menu looked just as tempting. I have no doubt we’d made the right choice after enjoying the Premium Sharing Menu, with our favourite dish being the Gressingham Duck Breast Red Curry with Pineapple & Lychees… delicious! Although we cannot forget the 10 other dishes we got through which you can see here.

After eating as much as humanly possible, we then went on to enjoy a couple of cocktails in the bar. It would take a year to get through their extensive cocktail list, but the ones we did finally decide on were lovely, and the decadent atmosphere combined with great company left us sat there sipping cocktails for longer than anticipated!

The following morning we reluctantly packed our bags and headed to breakfast for our last taste of the extravagant surroundings. The traditional English breakfast was a delight and just what we needed after the meal the night before…including the one too many cocktails!
The Crazy Bear Hotel really is a special experience and the hotel delivers above and beyond what is shown on their website, screaming opulence from every detail. I would highly recommend it to anybody looking for a touch of extravagance and a hotel out of the ordinary. We will definitely be returning!

For more details on The Crazy Bear Hotel, visit their website here: www.crazybeargroup.co.uk – you won’t be disappointed!


Jellybean Creative is a leading foodservice marketing agency and communications agency. We help top brands with foodservice public relations, food and drink pr, digital and design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.

The BBC Good Food Show

Foodservice Marketing Agency - The BBC Good Food ShowLast week, I took a trip down to Hampton Court Palace to visit the BBC Good Food Show. It didn’t turn out to be the sunny bank holiday we had hoped for but the rainy weather didn’t dampen our spirits and we still managed to visit every tent to sample the range of food on offer – all for research purposes of course…

The show certainly lived up to its name and we indulged in a variety of really good food! We started the day with Portuguese Custard and Cinnamon Pastries from a little start up company called Global Eat who are soon to be opening in London – keep your eyes peeled! For lunch we had a Caribbean chickpea curry with spicy slaw and to finish off I had THE most amazing brownie – peanut butter and raspberry.  Of course in between this we sampled a range of cheeses, breads, sausages and cakes so we were a little full to say the least.

As a massive fan of The Great British Bake Off, the highlight of my day had to be watching a baking demonstration by Paul Hollywood followed by a Q&A with him and past GBBO winner Jo Wheatley – very exciting!

It was the perfect venue for the show and the sun even came out in time for us to wander around the palace grounds, which brought back memories of school trips as a child. The gardens are beautiful and it was a lovely way to finish of the day.

For keen foodies or anyone who just loves food, I would definitely recommend visiting one of the Good Food shows.  Check out the full list of dates at http://www.bbcgoodfoodshow.com/


Jellybean Creative is a leading foodservice marketing agency and communications agency. We help top brands with foodservice pr, food and drink pr, digital and design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.

The Great British Food Festival

great-british-food-festivalThis weekend I happened to stumble across The Great British Food Festival at Dalemain Estate in Cumbria. Now anyone that knows me knows that I love anything to do with food, so when I saw those little yellow signs pointing the way to this foodie heaven, I did a quick ‘U-ey’ and got a bit excited.

It was cheese, chutney and chocolate galore – everything I hoped for. You’ll be pleased to hear that I managed to restrain myself to only 17 cheese tasters (if they’re that small they don’t count, right?), half a chocolate brownie and a falafel and humus wrap (from the lovely Kath’s Kitchen).

To be really honest with you, the foodie products at the show were very similar to the likes of those showcased on London’s South Bank during the summer, but there’s just something about the amount of passion and love that’s gone into them from the independent suppliers that really draws me in. I’m not buying the cheese because it tastes incredibly different from the cheddar that I can buy from Sainsbury’s, I’m buying it because I know the love and care that’s gone into making it and I feel that should be supported!

Has anyone else been to any food festivals of note recently? Let us know if you have any recommendations from across the land on @JellybeanAgency.


Jellybean Creative is a leading foodservice marketing agency and communications agency. We help top brands with foodservice pr, food and drink pr, digital and design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.

A Postcard from Stein-Ville

Food and Drink PR - A Postcard from Stein-VilleWhen it comes to foodie breaks it is fair to say you can’t beat London for its diverse cuisines and experiences, and you certainly won’t go hungry in New York! But there is a less obvious contender when it comes to eating out in style and there’s not a skyscraper in sight. I talk of course of Padstow, lovingly nicknamed Stein-Ville,this Cornish coastal retreat offers a foodie paradise nestled between the rolling hills and breaking waves of Cornwall.

This August we stayed over the estuary, in Rock (playground of the rich and famous – in fact Gordon Ramsey is rumoured to have just bought a holiday home there!). Travelling by ferry and sea taxi (I can’t recommend it enough – not a tailback in sight) we made numerous forays into Padstow and the surrounding area to check out the foodie delights on offer.

We were lucky enough to rest our heads at the St. Enodoc Hotel which is home to Outlaws, Nathan Outlaw’s restaurant (one of three as he has one in Port Isaac and another at The Capital in London) and we enjoyed two fabulous meals there, not to mention the breakfasts! The food it must be said was great and as you would expect from Nathan Outlaw there was an array of delicious fish dishes to choose from. But on the subject of fish, no holiday to Padstow would be complete without a visit to Rick Stein’s Seafood Restaurant and it didn’t disappoint, throw in Jamie Oliver’s Fifteen at Watergate Bay, Scarlets healthy spa food at Morgan Porth, a lunch at Paul Ainsworth’s No.6, sourdough pizza at Rojano’s, a pasty and cream tea from Rick Stein’s Patisserie and you can see why I’ll be hitting the cross trainer this September!

It was of course all fabulous and shows how amazing our industry is. Indeed, working in the hospitality sector, some might say it’s a busman’s holiday, but as the leading foodservice agency I think it’s important to keep in-touch – it’s a tough job but someone has to do it! (cue the violins!)


Jellybean Creative is a leading foodservice marketing agency and communications agency. We help top brands with foodservice pr, food and drink pr, digital and design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.

Local Foodie Discovery

Foodservice Market Agency - GreenwiseI have just discovered a wonderful new foodie shop in Fetcham, near Leatherhead, called Greenwise, and if you care about the quality of the food you eat then this is definitely the shop for you.

They specialise in organic, Fair Trade, locally produced food – even down to Fetcham Honey! And for those who suffer with lactose, gluten and sugar intolerances it offers a huge range of foods, plus wonderful fresh produce. You can wander around the shelves, salivate at the foods on offer from around the world and sample one of the little tasting samples on show – perhaps some locally produced lemonade or a fresh smoothie. Then once you have got your taste buds interested you can sit and enjoy a coffee or may a Red Espresso made from Rooibos Tea – caffeine free and full of anti-oxidants – and of course accompanied by a locally made cake (gluten and sugar free).  On my latest visit I bought a tub of Pina-Colada flavour coconut ice cream, which is dairy, lactose and soya free – so delicious with fresh strawberries or raspberries – quite a revelation!

This is obviously a shop that cares deeply about the food it sells, its provenance and its health benefits. Their Facebook page: www.facebook.com/greenwiseshop is well worth a visit to see what they have on offer.


Jellybean Creative is a leading foodservice marketing agency and communications agency. We help top brands with foodservice pr, foodservice marketing, digital and design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.

Italian Food at its Finest

Food and Drink PR Agency - Italian Food at its FinestBeing Italian by birth I have grown accustomed to eating what is, in my biased opinion, the best food in the world. But I have struggled for many years to find a restaurant serving the type of food I can only describe as (in an involuntary Italian accent) ‘just like mama used to make’! I’ve been to many an Italian restaurant claiming to deliver ‘authentic’ Italian cuisine but instead offering Anglicised imitations of traditional dishes. All this changed however, when I discovered ‘Friends of Flavours’ – an unassuming restaurant nestled in the terraced roads of Penge, serving Italian food to compete with the heavyweight high street chains.

Small and intimate, the back of the restaurant opens out to a beautiful, rustic outside sitting area with vines creeping up the terracotta coloured walls. On a sunny day I’m sure it’s easy to forget that you’re near Bromley and instead imagine yourself dining al fresco in the back streets of Rome!

I started my meal with Caprino Fritto – discs of deep fried goat’s cheese with a silky, sweet and sour raspberry sauce, served on lightly toasted bread. I refrained from ordering another but unashamedly scraped my plate clean so as not to waste a bit. My main course was a beautifully presented dish of four freshly made Ravioli Asparagi served in a creamy butter, Parmesan and sage sauce, sprinkled with Parmegiano, drizzled with spots of balsamic vinegar and garnished with a fresh sprig of sage. Almost too beautiful to eat…almost. To finish, I ordered panacotta served with a raspberry coulis. Perfectly set and deliciously creamy, when it came to the table I regretted previously agreeing to share a dessert. I won’t make that mistake next time!

I mustn’t forget the lovely staff either – the service was exemplary, they’re passionate about what they do and they extend the customary Italian hospitality to all so you can expect to be treated like family. Humble yet soul-affirming, this meal epitomised all the wonderful qualities of Italian food. So, if you’re wondering what food ‘like mama used to make’actually tastes like, I recommend you visit this hidden gem delivering the heart and soul of Italian cooking.

To find out more about Friends of Flavours you can visit their website or follow them on Twitter @FriendsFlavours


Jellybean Creative is a leading foodservice marketing and foodservice digital agency. We help top brands with foodservice pr, food and drink pr, digital and design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.

Looking for a Café in Copenhagen

Food and Drink PR - Looking for a Café in CopenhagenIf you ever find yourself cycling around the beautiful streets of Copenhagen looking for something to eat, I would definitely recommend Kompa’9.

A real hidden gem, this quaint little café is nestled in the hustle and bustle of central Copenhagen. Serving both breakfast and lunch, it has all the Danish favourites you could wish for.

After much deliberation (it all looked delicious) I opted for the complete breakfast. Comprised of soft-boiled eggs, toasted rye bread, a selection of meats and cheeses, yoghurt with granola AND fresh pastries, it’s the perfect way to sample a bit of everything!

We decided to return the next day for lunch to see what other culinary delights they had to offer and we weren’t disappointed. I went for the Danish favourite smørrebrød an open sandwich with a variety of meat, cheese, avocado and salad toppings. One word. Amazing.

For the sweet tooth, there is a freshly baked cake of the day or a cinnamon bun, served with a cup of coffee, made by expert baristas. Delicious food and a lovely setting ­ it is well worth a visit if you’re ever in the area.

https://en-gb.facebook.com/pages/Kaf-Bar-9/301912013178344


Jellybean Creative is a leading foodservice marketing and foodservice digital agency. We help top brands with foodservice pr, food and drink pr, digital and design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.

PR Agency Foodservice - Jellybean Creative

Top tips to avoid misleading advertising

There is a lot to think about when creating good marketing material – does it have impact? Will it engage and connect with the audience? Is all key information included? Is it timely? Is there a clear call to action? The list goes on…

Ensuring that all of these boxes are ticked becomes second nature to good marketers, but there are also some boxes you don’t want to tick to avoid confusing or ambiguous campaigns.

Marketing communications should not mislead consumers by making exaggerated claims, leaving out key information or by presenting it in an unclear or untimely way. It is also essential that marketers are able to provide documentary evidence to support any claims they are making.

Following the CAP (Committee of Advertising Practice) Misleading Advertising advice morning in May, I have put together my five top tips to avoid misleading consumers.

  1. Ensure marketing communications are recognisable as such.
    Do not attempt to disguise the fact that it is an advertisement/editorial/campaign etc, even when communicating via social media platforms. The communication should always be identified as an advert and the commercial intent should be made clear. e.g. #advertorial
  2. Do not omit significant information.
    Be careful not to mislead consumers by omitting key information which is required by the consumer to make informed decisions in relation to the product/service. If constrained by time or space, the information should be made available to consumers by other means. e.g. full terms and conditions available on www.webaddress.com
  3. Qualification of any statements/claims must be presented clearly.
    Qualification of any claims or statements on a communication should be clearly presented – so not in tiny font and not in white font on a light background. They may clarify but must not contradict the claims that they qualify. e.g. ‘Delivered same day’ should not then be qualified with small print to the effect of ‘Only on orders received between 2am and 3pm and subject to a three mile radius’.
  4. Hold supporting evidence.
    Ensure you hold robust documentary evidence to prove any claims that consumers are likely to regard as objective. e.g. survey outcomes, testimonial contact details, testing results including placebo group/control group (where relevant) etc.
  5. Stay informed and ask the experts.
    Make use of the services offered by CAP and ASA. Contact the copy advice team and use the free advice service or the express advice service (for quick turnarounds) if ever you are unsure. Sign up to their newsletters, twitter feed and attend events to stay up to date.

Jellybean Creative is a leading foodservice marketing and foodservice public relations agency. We help top brands with foodservice pr, foodservice marketing, digital and design. If you feel we could help you with your marcomms, strategy, foodservice public relations, creative or digital then drop us a line today.


Keep reading! Why not read our blog on Tackling childhood obesity through advertising

The Importance of good website usability

As the leading Foodservice agency, we pride ourselves in delivering the best possible experience and usability for our clients’ websites.

Your website is the shop window to your business online and first impressions are key to getting your users and clients to want to know more and stick around. Obviously the design of your website plays a large part of the overall experience, but you will find a lot of websites that are beautifully designed are extremely hard to use, hard to navigate and do not work across all devices, like tablets and mobile. On the other hand there are many other popular websites that are just plain ugly, but are really easy to use and navigate.

Remember, if your users find your site easy to navigate and they can find the information they require quickly, it will help keep them on the site and with this in mind it will help with your SEO and rankings on Google.

For these reasons, usability should not be an afterthought in website design. Changing, testing and fixing a website after it has been built is inefficient and expensive. It is also unlikely to produce the best results.

Here are our 10 tips for improving the usability of your website…

1. On brand and consistent
Remember your website is one of the most important tools for your business. Make sure that it is in-line with your brand so that your visitors easily recognise it is you.

2. Design for your audience not your ego
It may be your website, but the reason you have it is to satisfy your visitors. Their needs are more important than your wants. Be consistent throughout your site, changing the navigation and structure of your site half way through will confuse most people.

3. A clear and simple navigation
A good navigation is always clear and simple. The navigation should not only group content logically, but also be clear as to what the user can expect if they follow the navigation. Avoid cryptic copy and ensure that your navigation is optimised for touch devices.

4. Keep your site clean and simple
You may attract visitors with an eye-catching design, but content is what keeps them on the site and encourages them to return. Try to keep any interactive elements to a minimum and contain them away from the content of the page so they are not too distracting. Content is also the best way to boost your site in search engine rankings.

5. Mobile friendly
Test your website to make sure it works on all devices from desktop, to tablets and mobile. Also check your analytics to see what your visitors are predominantly using to view your site and make sure that you give them the best experience and relevant information.

6. Site and page speed
Speed is important! Not only do people find it annoying to visit a website that takes a long time to load but your site speed also influences search engine optimisation. Search engines rank faster sites higher in their results.

7. Keep your content relevant
Your content should always be relevant to what your page is about. Make sure that the content and SEO keywords are in-line with each other. Search engine rankings work on relevance of keyword search against copy on the page.

8. Place your most important content high on the page
Please don’t save the best for last. Place the most important content high on the page. Think of a newspaper, the main story is always at the top.

9. Don’t worry about the vertical scrolling
There has long been a myth that pages on your website should be short and above the fold. Don’t be afraid to have long scrolling pages if the content needs it. In some cases you need to give as much information as possible.

10. Make page content easy to scan read
Visitors to your site most likely are not reading all the text on your page, they scan it. You could spend hours or days writing your page content and it’s really annoying to think that visitors may read less than half of it. Format your content so that it’s easy to scan. Emphasise the important points with headings, bullet points, bold text and colours.


Jellybean Creative is a leading foodservice marketing and foodservice digital agency. We help top brands with foodservice pr, foodservice marketing, digital and design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.

Google's Latest Mobile Friendly Update

Yesterday saw Google roll out the latest change – its mobile friendly update. In a nutshell they’re boosting the ranking of mobile friendly web pages when searched for on mobile devices.

Read the full article on the Google Webmaster Tools Blog here.

Now, when you view search results on your mobile device you may find that results are appended with a ‘Mobile Friendly’ snippet, marking them out as having been spidered by Google, meeting their criteria for ‘Mobile Friendly’ pages, and being awarded that snippet. The snippet is what will boost your rankings on mobile devices – sites that don’t meet that criteria will see themselves drop down the rankings in favour of mobile friendly pages and sites.

This update:

Affects only search rankings on mobile devices
Affects search results in all languages globally
Applies to individual pages, not entire websites

Google qualifies this news further by saying that:

“While the mobilefriendly change is important, we still use a variety of signals to rank search results. The intent of the search query is still a very strong signal – so even if a page with high quality content is not mobilefriendly, it could still rank high if it has great content for the query.”

This is good news for larger corporations who may be less nimble than SME’s in being able to redesign their websites to be mobile friendly. In these cases a dedication to SEO and the production of quality inbound links may still help to keep your content ranking well where your pages are not mobile optimised.

To check if your site is mobilefriendly, you can examine individual pages with the MobileFriendly Test or check the status of your entire site through the Mobile Usability report in Webmaster Tools. If your site’s pages aren’t mobilefriendly, there may be a significant decrease in mobile traffic from Google Search. But have no fear, once your site becomes mobilefriendly, Google will automatically re-process (i.e. crawl and index) your pages.

You can also expedite the process by using Fetch as Google with Submit to Index, and then your pages can be treated as mobilefriendly in ranking.

Google has done a nice job of addressing many of the most popular queries regarding this latest roll-out on its blog which you can read here  – suffice to say that in some cases there might be instances where you already have a mobile friendly website, but unless the code is tweaked a little to work with Googlebot, it may still be seen by Googlebot as non-mobile friendly. Often this is a quick fix though, so no need to panic.

If you need any help or advice in converting your existing site to be mobile friendly then drop us a line and we can advise as to how best to achieve this.


Jellybean Creative is a leading foodservice marketing agency. We help top brands with foodservice pr, foodservice marketing, digital and design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.

Digital Trends for 2015

The first of no doubt many reports on the predicted digital trends for 2015 is out. Econsultancy, in collaboration with Adobe have produced their Quarterly Digital briefing report as a result of interviewing over 6300 people, both client and agency side.

The findings make interesting reading, and we at Jellybean thought we’d bring you the top line take outs of what is predicted to be key areas of focus for the coming months.

The stand out area in most of the surveys taken was CUSTOMER EXPERIENCE.

This was seen as the most exciting opportunity in 2015 by the majority, with 22% of the vote. Using digital tools across a multi-channel space, delivering an impeccable customer experience was seen as being a focus both by suppliers / agencies and clients.

Customer experience, and its successful implementation can take many forms in digital marketing. In a simple, almost literal sense it can take the form of ‘customer service’ which can be radically improved with the advent of enterprise level social media tools which can take customer service into the social sphere. Equally it can take the form of providing digital support channels such as ticketing, live chat and forums. But equally good UX design and good usability studies are paramount to ensure that your websites are providing a good user experience in the first instance and that visitors are finding the information they require quickly and, potentially, not needing to reach out to get questions answered.

Next in line is CONTENT MARKETING.

With 15% of the vote, and still very much in the ascendancy, content marketing is seen as the second most critical area of interest. A dedication to continually developing useful material and disseminating across the various digital channels is holding  its place in the top two spots from 2014.

In third place, we find ourselves coming across that big buzz word from 2014 again. DATA. Only this time it’s not BIG DATA, it’s DATA DRIVEN MARKETING.

With such a vast amount of marketing intelligence available to us via analytics, reporting, social and the like, DATA DRIVEN MARKETING marks a focus on taking this intelligence and making sure that it informs all areas of the marketing, ensuring that key learnings are acted upon and that communication is tailored wherever possible to the needs and tastes of the recipient. This is seen as being a marked step away from the tendency among some to take a ‘fire hose’ approach to their digital marketing. A ‘one-size-fits-all’ approach where we send the same message to all recipients. Data driven marketing makes us accept that we would no more likely speak to all of our customers the same way in person than we would market to them the same way. We accept they are all unique people, run unique businesses, buy differently from us and have different pressures on them depending on their business objectives – thus we market to them differently if we want to maximise the efficiency of that marketing. Data gives us those insights and the truly successful marketer interprets that data into actionable results.

In other key areas, STRATEGY AND CULTURE are both defined as areas that need attention, in so much as it is crucial that a business’ culture is dedicated, educated and committed to digital in order for the benefits to really shine through. Often it can be a seismic shift within more traditional businesses to get buy in from all departments into a digital way of thinking, and to harness all departments to become involved, but without this holistic approach you will only ever reap some of the benefits and not all.

The importance of technology, data and skills should not be under-estimated, but the right direction from the top of the business and a conducive business environment are fundamental to success.

A well thought-out approach is becoming even more important in a world where mobile devices and even wearable technology mean that the digital and physical worlds are no longer separate. Another highlight of the report is the emergence of targeting and personalisation (30%) as the highest digital-related priority area, narrowly ahead of content optimisation (29%) which has also climbed up the pecking order. The technology has long been available for marketers to target optimised content at website prospects and customers across the right mix of channels in a way which is timely and highly relevant to their implicit and explicit needs.

In the context of the innovation adoption curve, 2014 was the year when the early majority of marketers joined the early adopters in embracing areas such as personalisation and content optimisation. This year may well be the year when the vast majority start to prioritise these areas as well.


Jellybean Creative is a leading foodservice marketing agency. We help top brands with foodservice pr, foodservice marketing, digital and design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.