If you’re a food and drink brand, we get it. This world moves fast — and we’ve spent nearly four decades helping brands like yours win. Proudly independent and employee-owned, Jellybean blends strategy, creativity and deep category know‑how to deliver ideas that don’t just turn heads – they move products.
Shopper marketing is where brand meets shopper and their basket. We create campaigns right along the path to purchase that are designed to capture attention, engage, convert and build long term advocacy.
For almost 40 years, Jellybean has worked across all the major multiples, convenience and specialist retailers to deliver shopper campaigns that drive conversion. We understand the shopper journey inside out and how food and drink need to show up to disrupt and stop the stroll and stop the scroll. We’ve executed everything from national on pack promotions, to retailer exclusives, POS rollouts, in-store sampling to bespoke experiential activations that stop shoppers in their tracks.
At the heart of everything we do are our vales: creative courage, collaboration, care and expertise. Every campaign is delivered by a carefully selected team of strategists, creatives, project managers, content creators, analysts and researchers chosen specifically to support your brand’s unique goals. This tailored team approach ensures every project benefits from the perfect blend of insight, creativity and delivery excellence.
We specialise in integrated omnichannel shopper campaigns that bring together everything from shopper insight and campaign concepting to retailer sell-in, on-pack and POS design and production, retailer-specific executions, creative activations, and digital shopper journeys.
Whether it’s front-of-store displays, gondola ends, shelf-edge messaging, online inventory, sampling campaigns, or QR-driven shopper engagement, we know what’s possible in every retail environment – and how to make it work hard for your brand.
If you already have in-house shopper or trade marketing teams, we can work seamlessly alongside them – or provide a full-service solution from media planning and buying to creative delivery and full-on, hands-on activation. Either way, you’ll have the confidence and peace of mind that your campaign will appear on time, in-store and online, and deliver results.
Our track record with challenger and major FMCG brands speaks for itself. We’ve worked with some of the biggest names in food and drink, delivering standout activations that have won awards and delivered commercial results. Our team combines deep category knowledge with creative bravery to ensure your shopper marketing cuts through.
Our clients trust us because we deliver. We build long-term partnerships based on results, transparency and deep retail understanding. When we commit to a shopper activation, it’s not just creative — it’s commercial. We know what works in each channel and how to execute flawlessly.
The shopper journey is evolving. With the rise of omnichannel shopping and an increase in retail media touchpoints, retailers and shoppers are demanding smarter, integrated activations that connect online inspiration to in-store conversion. Shopper marketing is more important and sophisticated than ever to secure standout and drive rate of sale.
Stay ahead with the latest retail, shopper, and consumer trends, strategies, and creative inspiration from our experts.
