the task
The Wrapmaster® website was functional and easy to navigate, but its design was beginning to feel dated and no longer reflected the modern, market-leading brand Wrapmaster® is.
jellybean was tasked with refreshing the website to create a more contemporary and engaging digital experience, while staying true to the established Wrapmaster® brand. Crucially, the new design needed to enhance the visual impact without compromising the intuitive, user-friendly experience of the existing site. This was made all the more challenging as to needed to be implemented across multiple responsive breakpoints and 6 different language translations.
the solution
We began with a deep dive into the existing website, looking at how users were engaging with the content, what was working well, what was being overlooked and where there were opportunities to improve the overall user journey and experience. This helped us identify the information that mattered most to Wrapmaster’s audience and ensure it was given greater prominence within the new site. In short, the redesign was underpinned by data analysis to show us how the previous site was used and how it could be improved on the redesigned site.
From there, the creative approach was guided by one simple question: who is Wrapmaster and what do they do?
Rather than relying heavily on copy to answer that question, we brought the brand and product to life visually. A full-screen homepage video shows Wrapmaster in action within a professional kitchen, immediately demonstrating the product, its benefits and the environment it is designed for. Used as the hero banner, the video creates impact and engagement from the moment a user lands on the site.
We also evolved the colour palette, bringing Wrapmaster’s deeper navy blue to the forefront and using the lighter blue as a secondary accent. Combined with clean layouts, strong food and lifestyle photography and subtle, smooth animations, this gave the website a more contemporary and premium look and feel while remaining unmistakably Wrapmaster.
Throughout the redesign, usability remained central. The result is a visually engaging website that communicates the Wrapmaster proposition quickly and clearly, without overloading users with unnecessary copy.
the results
Following extensive planning, design and development, the refreshed Wrapmaster website is now live.
The new site delivers a cleaner, more contemporary digital presence that better reflects the quality and positioning of the Wrapmaster brand. Stronger visual storytelling makes it immediately clear who Wrapmaster are, what they offer and why their products are valuable to professional kitchens, while the improved content hierarchy helps users find the information most relevant to them quickly and easily.
Most importantly, the redesign has modernised the brand’s online presence without sacrificing the straightforward, intuitive user experience that was already working well.
