the task
Bring to life Wrapmaster®‘s waste reduction calculations to create an intuitive, user-friendly, digital tool to clearly demonstrate the food wrap savings professional kitchens could make by switching from cutter boxes to Wrapmaster® dispensers.
the solution
Wrapmaster® provided the core formulas and data, and from there our digital team transformed a complex spreadsheet into a seamless, interactive, online calculator.
Users simply input their details and the tool instantly calculates potential savings when switching to Wrapmaster®. Once the technical foundations were in place, the challenge shifted to design: the calculator needed to be clear, intuitive and effective even when used independently, without guidance from a Wrapmaster® sales rep.
We created a clean, on-brand interface that prioritises user experience, ensuring the calculator is simple to navigate and results are clear and easy to understand. We also built functionality for users to download their results as a PDF – making it easy for sales teams and customers to share or reference later.
To help chefs and buyers visualise the savings we developed an ‘equivalent savings’ feature. Rather than presenting a raw figure such as 5kg of waste saved, we contextualised it with a relatable comparison i.e. how many rolls of food wrap this equates to. This extra layer of interpretation helps users understand the real-world impact of their savings at a glance.
the results
Wrapmaster® now has a fully functioning, easy to use online calculator that supports both their sales teams and their customers. Within 10 months of going live, the UK calculator was viewed over 570 times. On the back of the UK’s success, we’ve also developed tailored versions for multiple European languages and the US market – expanding its global reach and value.
