the task
Social media for a new brand has to work hard. Not just look good, but actually build something. For The Hungry Boar, that meant creating a presence with real personality, a genuine community and content that gave people a reason to stick around.
The Hungry Boar launched in March 2025 with no existing social following and no existing community to tap into. From day one, we were building from scratch across Instagram and TikTok, with social playing a key role in a wider marketing programme that also included live events, sampling and paid advertising.
The objectives were straightforward: build awareness quickly, establish Sticklers as a bold, protein-rich snack that fitted naturally into everyday life, and create a social presence that felt worth following.
the solution
We took full ownership of content creation and channel management across both platforms – from creative direction and caption writing to community management and paid activity.
From the outset, we treated social as a two-way conversation rather than a broadcast channel. Community management shaped everything, starting at the ideation stage, with formats and topics designed to invite engagement rather than just impressions. Content followed an 80/20 split between entertaining, educational and engaging posts and more product-led material, anchored by clear content pillars while staying reactive and platform-native.
Paid social ran alongside organic throughout the year, with spend focused on amplifying what was already resonating. Giveaways timed around key moments, plus a mix of paid and gifted influencer partnerships, supported reach and follower growth.
the results
From zero in March 2025, the channel scaled rapidly to establish a meaningful community presence. Follower growth tracked ahead of category benchmarks, with total views surpassing the 400K mark. Giveaway activity reached a combined audience in the tens of thousands, and the influencer programme engaged over 100 creators – spanning both paid and gifted partnerships – with a collective reach exceeding two million followers and generating significant verified review activity.
Building a social presence from scratch takes time, consistency and a clear point of view. For The Hungry Boar, the priority in year one was simple: get the brand in front of as many relevant people as possible. By combining strong organic content with paid support, influencer partnerships and well-timed giveaways, we were able to grow reach steadily across the year and lay the foundations for a brand that people recognise and remember.
