the task
In 2025, LaSavista launched with a bold new identity built around a simple truth: bartenders, baristas and dessert chefs no longer just want ingredients – they want inspiration.
With a premium range of beverage sauces, syrups, frappes and more, to offer, it was time to share their story. Where better than the London Coffee Festival.
Across four days, split between two trade days and two consumer days, thousands of coffee lovers, buyers and potential customers would be through the doors. It was the perfect opportunity to get the new brand in front of the right people, and they needed a stand that could do it justice.
They came to jellybean to make it happen.
the solution
LaSavista’s branding is fun, bold and full of personality. We wanted the stand to channel that energy whilst keeping the sophistication that coffee shop owners expect from a serious trade supplier. Premium enough to match their premium products and earn buyer’s attention. Exciting enough to pull them in.
Sampling sat at the heart of the design. As a new brand, the product needed to speak for itself. So we built the stand around a central sampling area, giving potential buyers the opportunity to taste the full range in real recipes, not just pick up a leaflet and walk on.
Stand design was only part of the picture. We delivered additional elements to maximise success across every touch point:
- Brand literature featuring the hard-hitting USPs of the range, so buyers left with something worth reading
- Press outreach to put LaSavista in front of journalists and trade titles covering the festival
- Live social media coverage at event days
- Professional videography to create post-event content for social channels and internal stakeholder reporting
The result was a brand making its debut with the confidence of one that had been doing this for years.
the results
London Coffee Festival delivered. For a brand that most of the room had never heard of before, the response spoke for itself.
LaSavista got into the hands of buyers and prospective customers who, until recently, had never heard of the brand. Around 4,000 samples were served, the brand engaged with all their strategic customers and fifty potential new business leads were created. For a brand making its exhibition debut, that level of traction is exactly what counts.
The stand created exactly the kind of buzz a new brand needs. People were talking about LaSavista.
LaSavista have already booked their stand for London Coffee Festival 2027 – the success of 2026 meant this was an opportunity not to be missed.
what the client said
