the task
Booker Catering had rebranded its own-brand range and was bringing two refreshed product lines to market – frozen desserts and squeezy sauces. They needed launch videos for both that showed off the quality of the new products and gave operators a reason to get excited.
the solution
Two launch videos, two completely different creative approaches.
For the desserts range, we created a stop-motion piece shot exclusively top-down. 15 scenes across the full range – sticky toffee pudding with sauce poured on top, chocolate fondant sliced open to show the molten centre, New York cheesecake with a fork cutting through to the crumble. We layered in seasonal moments too: a birthday cake with candles, a glass raised in a toast, a Christmas cracker. The food does the talking.
The sauces video went in a completely different direction. Three new SKUs – Coronation Mayo, Korean BBQ and Buttermilk Ranch – each shot in extreme slow motion, falling down the screen against a bold contrasting background, before snapping back to real time as the sauce lands. Coronation Mayo on a chicken naan. Korean BBQ loaded on chips. Buttermilk Ranch coating hot honey chicken tacos.
Punchy, visual and built for social.
the results
Both videos landed with real impact, racking up views and watch time that proved the creative approach was right.
- Over 130,000 total video views across desserts and sauces launch videos
- 80,000 total reach on Booker Catering owned channels
- Over 5.5 hours watch time
